With over 22 years of experience in growing digital agencies, Riccardo joins as the Business Solutions lead overseeing North and South America.

Global digital consultancy Appnovation has announced that Riccardo Zane has joined its leadership team in the Americas as Vice President, Business Solutions.

Marketing Technology News: Simplicity Acquires Advisors Resource, LLC and Adds Industry Vets Tim Mastel, Dave Wohlwend, and Tom…

In this role, Riccardo will be responsible for leading the business solutions selling team and continuing to drive growth at the consultancy through innovative partnerships with existing and prospective clients. As Appnovation expands its geographical footprint and service offerings, his focus will be on solutions selling, new business development and growing client relationships.

“I am so excited about the potential of leveraging Appnovation’s significant experience and global depth of incredible talent to grow and accelerate our client’s business,” said Riccardo.  “In my years in the business I have rarely seen such a combination of powerhouse skills and diverse background assembled in one company.”

Riccardo previously held senior executive roles at POP, Accenture Interactive, TBWA, OgilvyOne and Leo Burnett, responsible for client and agency growth.

Riccardo reports to Scott Wassmer, General Manager, Americas at Appnovation, who said, “The combination of Riccardo’s impressive past experience and his proven track record of leading teams that drive growth made him the ideal addition to our leadership team. I’m excited to see what he and his team achieves in this next chapter.”

Riccardo joins Appnovation at an exciting time as the consultancy was recently recognized as a Best Place to Work™ in both Canada and the US. In addition, Appnovation has experienced continued growth through its people and clients over the past year, including opening offices in Brazil and in Singapore in 2021.

Marketing Technology News: Canon U.S.A., Inc. Focuses on Consumer Safety with an Anti-Counterfeit Consumer Education Microsite…