Vendor Neutral’s Certified 100 Program™ Helps Sales Tech Buyers Find the Best-Fit Solutions for Their Organizations’ Challenges and Needs – Driving Sales Effectiveness and Productivity

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced its certification in the Vendor Neutral^TM Certified 100^TM program as a leading sales “skills development and reinforcement” platform. The rigorous sales technology evaluation process “clears the fog” for buyers – so they can identify the best solutions to support their organizational needs.

Brainshark was among the first companies invited to participate in the program, as well as one of the first to attain certification from Vendor Neutral – which provides practical resources, objective advice and a sales tech concierge service for buyers.

To participate in the Certified 100 process, technology providers must complete an in-depth questionnaire and provide insights that address more than 100 questions and up to 400 data points (on detailed capabilities, sales models, partnerships, industry focuses, buyer challenges solved, integrations, support, services and more) for Vendor Neutral’s review and analysis. Sales tech buyers can access – free of charge – Vendor Neutral’s profiles of the technology providers who have attained certification.

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“A Vendor Neutral certified profile is much more than a quick description – we designed the certification process to go deep,” said Steven Wright, Vendor Neutral’s certification analyst and a B2B sales enablement expert. “That’s a benefit for buyers, who get a detailed view of the functions and value of the technology solutions.”

Nancy Nardin, co-founder of Vendor Neutral and founder of consulting firm Smart Selling Tools, said: “We congratulate Brainshark on its certification, commitment to the industry and proven customer results. Participation in our program underscores Brainshark’s dedication to fostering a decision-making process that’s easier and more transparent for buyers, and to providing solutions that enable their growth.”

Helping companies improve sales readiness, Brainshark provides award-winning solutions for sales onboarding, continuous training, coaching and practice, content creation and more. This new certification caps off other recent recognitions for Brainshark – including honors this year in The International Business Awards®, The American Business Awards®, Best in Biz Awards, The Golden Bridge Awards® and The Customer Sales and Service World Awards®.

“Effective sales enablement encompasses a blend of people, process and technology – with a focus on enabling not just sales reps, but managers and other customer-facing team members as well,” said Brendan Cournoyer, vice president of marketing, Brainshark. “Brainshark is committed to helping everyone in the sales organization do their jobs better, deliver maximum value to buyers and, most importantly, drive results. We’re proud of this certification from Vendor Neutral, highlighting our commitment to fostering perpetual sales readiness.”

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