Evaluation Based on Strategy and Performance

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced it has been named a Leader in Aragon Research’s first-ever “Tech Spectrum for Sales Coaching and Learning.” The report evaluates major providers who are helping sales organizations take their performance to new levels of achievement.

Aragon’s Tech Spectrums are market evaluation tools that graphically represent analyses of emerging and mature markets, and the vendors that participate in them.

The Aragon Research Tech Spectrum for Sales Coaching and Learning is segmented into three sectors: Promising, Contenders and Leaders. According to Aragon: “Leaders are providers who have comprehensive strategies and products/services that align with industry direction and market demand, and who effectively perform against that strategic backdrop.”

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Brendan Cournoyer, vice president of marketing at Brainshark, said: “Sales readiness never stops. As such, sales coaching and learning play key roles in helping reps and other customer-facing professionals master their messages, gain confidence, and be prepared for each and every buyer interaction. We believe Aragon’s report underscores the critical importance of this space – and that Brainshark’s identification as a market leader highlights the results our clients achieve in improving sales enablement and readiness.”

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Brainshark’s award-winning platform – for sales onboarding, continuous training, coaching and practice, content creation and more – equips reps to deliver maximum value to buyers. Within the last year, Brainshark’s technology has been honored in the Top Sales Awards (“Top Sales Enablement Technology”),The International Business Awards (“Best New Product of the Year: Corporate Learning”), Best in Biz Awards (“Enterprise Product of the Year: Sales Software”), MarTech Breakthrough Awards (“Best Sales Enablement Software for Enterprises”) and more.

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