Brainshark Machine Analysis Honored as an ‘Enterprise Product of the Year: Sales Software’ for Driving Perpetual Sales Readiness

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced it is a winner in Best in Biz Awards, the only independent business awards program judged each year by editors and reporters from top-tier North American publications. Brainshark Machine Analysis – an artificial intelligence (AI)-powered engine for improving sales coaching and practice – was honored in the “Enterprise Product of the Year: Sales Software” category for accelerating sales readiness.

This year’s awards program received nearly 700 entries from public and private companies of all sizes across the United States and Canada. Independent judging panels – with journalists from The Associated Press, Barron’s, Forbes, Inc., The New York Times, Wired and more – evaluated the submissions.

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This latest accolade adds to the recognition Machine Analysis has already received as a groundbreaking sales enablement solution. Introduced just six months ago, Machine Analysis has also been honored with a gold Stevie Award in The International Business Awards and as a “New Product of the Year” in The 2018 Golden Bridge Awards.

Machine Analysis builds off Brainshark’s acclaimed sales coaching and practice solution – which makes it easy for organizations to send their reps video-based assignments (e.g., “Please provide a two-minute video of how you’d pitch this new product”) for practice and evaluation. Processing the videos, Machine Analysis provides an additional layer of feedback – generating an overall score and rapid, automated insights about reps’ ability to stay on-message, emotions and personality traits exuded, use of filler words and more. The AI-based engine provides objective input on intangible qualities that influence buyers’ perceptions, while augmenting comments from managers and peers, and identifying reps who may need the most guidance.

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“Practice and assessments play a critical role in fostering an always-ready sales force and keeping reps continuously on-point and on-message – even across large or dispersed organizations,” said Brendan Cournoyer, vice president of marketing, Brainshark. “This honor from Best in Biz Awards – along with feedback from our own customers – highlights the power of Machine Analysis at further supporting perpetual sales readiness. The technology enables both reps and managers to perform better in their roles and primes sales teams to make the most of every buyer interaction.”

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