Penny AI, a global leader in data-driven sales enablement solutions for direct sales, is excited to announce a partnership with Cerule, a biotech company building extraordinary lives through science-based health and wellness products, to create a digital experience to transform the way Cerule’s Independent Business Owners work.

Demand for an intuitive social selling solution to streamline sales processes and elevate customer experience that connected with Exigo’s back office led Cerule to Penny, the AI-powered virtual assistant.

“At Cerule we pride ourselves on challenging the status quo to find and develop groundbreaking solutions to help people live longer and healthier lives. For our Independent Business Owners, we want to ensure they have access to the best, most efficient technology so that their business complements their lifestyle,” says Jonathan Lester, CEO & Co-Owner of Cerule. “Penny is the perfect partner to facilitate a seamless social selling experience for our teams.”

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Penny is an AI-powered virtual assistant built from the ground up for the direct sales industry. The app enables network marketers to build and grow their businesses with simple, repeatable, customer-centric steps in small pockets of time.

“We’re delighted to partner with Cerule, they needed a solution to support their growing field that connected with their Exigo back office and synced with business owners’ social networks and messaging platforms. It also needed to be data-driven, easy to use and have all the information in one place,” says David Abbey, CEO & Co-Founder of Penny AI. “The Penny app was built to solve exactly this problem. The whole team is looking forward to welcoming Cerule to the Penny community.”

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Gregg Corella, Vice President of Sales at Exigo said, “Exigo’s clients are free to choose best-of-class solutions they determine best serves their sales force. Once Cerule concluded Penny was the ideal field-focused digital experience for their distributors, the integration to Cerule’s back office on Exigo’s platform was a walk in the park.”

Jonathan Lester added, “With an influx of younger tech-savvy Independent Business Owners joining Cerule, we wanted to give them a tool that would not only help them run their business but also be a joy to use.”

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