App Helps Professionals Reduce Meeting Prep Time and Understand Clients’ Business Needs with Seamless Access to IBISWorld’s Collection of Strategic Industry Insights

IBISWorld, a global leader in industry market research, launched a new sales acceleration tool, Call Prep Insights, now available on the Salesforce AppExchange. The application provides sales and client service professionals access to IBISWorld’s industry intelligence within Salesforce.

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“The sales environment is not only getting more competitive, it’s getting more intelligent. Salespeople need to go beyond being experts in their products. They need to showcase how they will solve business problems. That’s why we’re launching the IBISWorld Call Prep Insights Salesforce app. Professionals will have an industry cheat sheet of talking points at their fingertips to better engage with their clients on the most important issues impacting their businesses,” says Carmen McKinney, Vice President of Product Development at IBISWorld.

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IBISWorld Call Prep Insights gives daily access to new information on over 1,300 industries in the U.S. The data will live within the Accounts page under Market Intelligence. Featured sections include:

• Major industry trends
• Key data metrics, including profit margins, revenue and employment growth
• Industry structure
• Conversation starters on industry risks and opportunities
• Metrics will provide historical data for 10 years as well as a five-year forecast.

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Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 4,000 solutions, 5 million customer installs and 70,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.

Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry.

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