Munvo Launches New Personalization Practice, Combining its Management Consulting Services with Evergage Technology to Accelerate Digital Marketing Transformation for Enterprise Customers
Munvo, a consulting firm helping Fortune 1000 clients improve their marketing capabilities, and Evergage, the real-time personalization platform company, announced a strategic alliance to bring personalization capabilities to enterprise clients in the retail, financial services, travel and other industries. Under the agreement, Munvo and Evergage will partner to help companies drive major improvements in marketing performance by enabling marketing organizations to deliver optimized and relevant experiences and individualized journeys for end-customers across multiple channels.
Whether working for a B2C or B2B company, marketers recognize that success today depends on customers having great experiences interacting and engaging with a business over time and across touchpoints. Customers want to be remembered, understood, supported, and even surprised and delighted based on their unique interests and preferences – not treated like everybody else, in a cookie-cutter way. Gartner predicts that “by 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.”
To bring this vision of 1:1 marketing to its clients, Munvo has formalized its relationship with Evergage as a premier Services Partner and created a dedicated personalization practice to help clients navigate and deploy personalization programs. The new practice will leverage Munvo’s extensive experience deploying “next best action” solutions to help clients plan and enable new personalized marketing solutions at scale. As clients struggle in today’s complex MarTech ecosystem juggling multiple tools and siloed customer data, Evergage represents the next generation of personalization featuring a comprehensive platform approach with unified customer data.
“Our clients are designing new customer journeys and experiences, yet we feel they are challenged to deploy and scale personalization because of MarTech stack complexities and marketing operations constraints. We believe Evergage’s technology platform clearly stands out from the pack, and we look forward to using their innovative capabilities to help our clients achieve their marketing goals,” said Rob Davis, Munvo managing partner for business development and alliances.
“Recognizing personalization has become a strategic imperative for all businesses, Munvo is showing true vision with the formation of its personalization practice to focus on unlocking new value for clients,” said Karl Wirth, CEO of Evergage.
Combining deep behavioral analytics, a full customer data platform and advanced machine learning, Evergage powers 1:1 personalization across channels, including websites, web and mobile apps, onsite search, email campaigns and in person via call center, in-branch and in-store applications. Marketers can automatically recognize and act on visitors’ interests and intent within milliseconds – all from a single platform that’s easy to operate.
Josh Baumrind, Evergage SVP of partnerships and corporate development, said: “We’re truly excited to be partnering with Munvo. The combination of Munvo’s consulting services with Evergage’s market-leading personalization platform will drive transformative marketing results for clients.”
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