New Entity to Capitalize on Market Demand in Germany, Austria and Switzerland to Deliver Better Customer Experiences Through 1:1 Personalization
Evergage, the real-time personalization platform company, announced continued momentum and international expansion with the formation of Evergage GmbH. Headquartered in Stuttgart, Germany, with an additional office in Berlin and a highly seasoned team, the business will focus on selling and delivering Evergage’s personalization solutions to companies in Germany, Austria and Switzerland (DACH) – helping them increase conversions, loyalty and revenue.
Evergage GmbH is already capitalizing on the groundswell of regional demand – enabling one of the largest car makers in Europe to deliver cross-channel personalized experiences at the one-to-one level.
“We look forward to expanding on the success we’ve seen in the automotive industry and extending the benefits of personalization to many more B2C and B2B companies in the DACH region. The market for personalization here is ripe for growth, especially with such robust e-commerce activity. However, too many companies are stymied by the fragmented state of personalization applications – struggling to unify various ‘point’ solutions that don’t play well together. With the proven, comprehensive functionality of the Evergage platform and our deep expertise in digital marketing and customer experience design, our business is well-positioned to help companies identify and address a wide variety of use cases for personalization,” said Gregor Wolf, managing director, Evergage GmbH.
Wolf has more than two decades of experience managing and scaling cross-channel marketing and advertising companies. At Evergage GmbH, he has hired – and continues to hire – staff in sales, marketing and operations positions. Wolf has also served as vice president of Smart Digital GmbH, an Evergage partner, and has first-hand experience with Evergage’s vision, platform and team. Wolf also worked as managing director of Experian Deutschland GmbH and managing director of United Internet Dialog GmbH, among other leadership positions.
Evergage’s expansion in Europe builds on its overall momentum both in the United States and abroad, as the company sees continued traction and customer activity across North and South America, Europe, Asia and Australia. The news also comes on the heels of Evergage’s acquisition of MyBuys, announced last week – extending the benefits of Evergage’s next-generation personalization platform to more retailers worldwide and deepening Evergage’s footprint in that vertical. The acquisition capped off a momentous FY17 (ending Jan. 31, 2018) for Evergage – including a Series C funding round; honors in the CODiE Awards, Stevie American Business Awards, Best in Biz Awards and more; and publication of the 175-page book and well-received industry guide “One-to-One Personalization in the Age of Machine Learning,” by Evergage CEO Karl Wirth.
Wirth added, “Evergage continues to experience incredible momentum across the globe, and with the formation of Evergage GmbH, we look forward to a strong presence in the DACH region. With our deep behavioral tracking, machine learning algorithms and full customer data platform, companies can deliver one-to-one personalized experiences in milliseconds across channels – giving each and every visitor a timely, maximally relevant experience. Through Evergage GmbH, we look forward to helping even more companies increase engagement and improve customer relationships with real-time, one-to-one personalization.”
Recommended Read: Evergage Acquires MyBuys to Heighten Cross-Channel Customer Experiences