Lead Liaison Amplifies Functionality of Their Sales Enablement Solution With the Addition of Rhythms

Sales and marketing software provider, Lead Liaison, expands their Sales Enablement solution this week with the addition of Rhythms. This announcement comes on the heels of their Sales Enablement release late last year, which provides businesses with a platform to streamline top-of-the-funnel outreach.

“Sales Enablement has been huge for our clients,” says Jennifer Worsham, Director of Client Relations, Lead Liaison. “It was the missing piece of the puzzle. Our clients loved our other solutions but craved the same sort of support for sales. So, we introduced Sales Enablement and now Rhythms. With those two powerhouse solutions combined, sales teams have full control and visibility over their engagement with Prospects.”

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Sales Enablement works by linking a business email account with Lead Liaison’s platform. At that point, all 1:1 communication with a Prospect is tracked alongside marketing communication and engagement activity. Businesses now have more insight into how Prospects are interacting with their business. With the addition of Rhythms, sales teams can organize and execute their prospecting plans much more efficiently.

Rhythms allow for automated prioritization of tasks using Lead Liaison’s Task Manager. Users can place Rhythms into folders to keep organized, and build a plan for each Rhythm which acts as a playbook for all outreach.

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Other features include multi-variant testing, out-of-office detection, automated bounce handling, remove on reply, manual or automatic email options, and comprehensive personalization with templates to further humanize communication. Direct mail and handwritten letters are also part of Rhythms, making this the first sales automation solution to include offline marketing – ideal for sales representatives doing Account Based Marketing (ABM). Users can easily see activity and engagement across all steps of a Rhythm and can set goals to measure performance and hit personal milestones. When using Rhythms, sales representatives will find they book more meetings, close more deals, and increase efficiency with prioritized activities.

Rhythms is fully-integrated with other Lead Liaison services, such as marketing automation, event lead management, a CRM, and more.

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