Lead Liaison’s Sales Enablement Solution Offers the Tools Needed to Build Repeatable Processes and Gauge Performance of Team Members

Sales and marketing solutions provider, Lead Liaison, announces they now offer their most recent add-on solution for sales enablement as a standalone license.

Lead Liaison’s sales enablement solution was launched in December 2017 as an add-on to their marketing automation suite. While its popularity has grown exponentially over the last 6 months, the solution was never offered independently until now.

“We saw the need to offer a software solution dedicated to salespeople,” says Chris Kipgen, Technical Communications Manager. “It’s our mission to be able to offer value across all aspects of sales and marketing. Sales Enablement is a core strategy that complements our existing offerings but also benefits companies as a standalone solution.”

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Companies continue to seek to improve their sales teams’ productivity. In 2017, there was an increase of 81% in organizations that reported sales enablement functions, programs, and titles over 2016 (registration required). And it’s not just about sales teams – sales managers seek empowerment as well. Lead Liaison’s sales enablement solution offers the tools needed to build repeatable processes and gauge performance of team members, thus enabling sales managers as well as their teams.

Lead Liaison knew they had a winner on their hands after surveying the competitive landscape. Companies offering similar standalone solutions lack the additional pieces required for a complete solution. They don’t offer an ideal integration with a CRM or marketing automation system. All the cornerstone pieces of a sales and marketing stack are still very disparate solutions. Now, Lead Liaison is able to offer companies a standalone solution for sales teams with the option to upgrade their marketing stack with one partner.

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Lead Liaison’s Sales Enablement solution is powered by Rhythms, which can be succinctly described as sales automation. Reps can build out prospecting plans that help book more meetings and create more conversations.

Additional features of Lead Liaison’s Sales Enablement solution include task management, email automation and two-way email sync. Two-way email sync allows reps to see all of their emails sent from any device in the timeline of a contact’s record. It supports all major email providers including Exchange, Gmail, Office 365, and more. Lead Liaison hosts the industry’s only unique combination of online and offline sales capabilities, like postcards and handwritten letters, which can be included in prospecting plans alongside scheduled tasks, SMS communication, and more.

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