Sales Enablement Provider Broadens Reach in the UK

Mediafly, a Chicago-based field sales enablement solution that enhances how brands engage prospective buyers, today announced it has increased its commitment to serving B2B sellers across the globe with an expanded presence in the United Kingdom. With representatives already in Europe, the London office underscores Mediafly’s commitment to providing its sales enablement solution to enterprises around the world.

“Our expansion in the UK showcases our commitment and dedication to helping current and future customers develop interactive, dynamic and informative sales presentations,” said Carson Conant, co-founder, and CEO of Mediafly. “With boots on the ground in London, we’ll be able to deliver more tailored and responsive services and support, as well as have a deeper understanding of our UK customers’ sales enablement needs.”

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For the UK expansion, Mediafly has recruited Shaun Sen to lead sales and establish customer relationships in the marketplace. Sen has spent 20 years building relationships and has experience in software sales with global brands such as IBM, HP, and Salesforce. As the Enterprise Sales Director of Northern Europe for Mediafly, Shaun will dedicate his time and expertise to helping current customers including, Givaudan, Molson Coors, and Nestle, and future customers on gaining the best experience and benefits from utilizing Mediafly’s Evolved Selling™ solution.

“I’m delighted to welcome Chicago-based Mediafly to London. Like Chicago, London shares strengths in technology, innovation, and access to a diverse talent pool and is a fantastic choice for US companies looking to expand into new markets,” said Laura Citron, CEO at London & Partners. “We’re thrilled that Mediafly has chosen to bring their award-winning Evolved Selling™ technology to London and make the city their home away from home. We look forward to helping more US companies grow their businesses internationally.”

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Through it’s Evolved Selling solution, Mediafly aligns marketing and sales teams to ensure sales reps have the right content when they need it and to present that information with impact. By focusing on the four key elements of Evolved Selling™: dynamic, interactive, informed and integrated, Mediafly’s success and growth will remain dedicated to helping company’s sales teams’ retain customers, drive growth and secure new sales.

“At Mediafly, we have always placed an importance on creating strong relationships in our home of Chicago, but also around the world,” said Tony Kavadas, EVP of Global Sales & Alliances of Mediafly. “By expanding our presence to the UK, we are aligning with our strategic goals of enabling sales teams no matter their location to help them reach their full potential. With existing clients in the UK and other EMEA markets and strategic partners, such as SAP and Salesforce growing their efforts in the UK specifically, UK and other it only makes sense to continue building out our offerings and presence locally.”

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