Showpad, the leading sales enablement solution, has been included among 15 total vendors in the August 2020 Gartner “Market Guide for Sales Enablement Platforms.”

The sales enablement space continues to experience rapid growth. According to the report, “revenue in the sales enablement market came to $1.247 billion in 2019, an increase of approximately 20.3% over the prior year.1” Additionally, the onset of the COVID-19 pandemic has forced many sales teams to operate remotely, changing the way they provide value and engage with buyers without the help of in-person interaction. This shift has resulted in increased demand for and adoption of sales enablement technology. The authors note that “this increased demand will persist, with sales enablement technology becoming a core tech stack purchase for organizations with both direct and partner channels.”

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“The impact of the COVID-19 pandemic on sales organizations is two-fold. First, organizations had to quickly arm their newly remote teams with the knowledge and tools necessary to be productive and effective in this environment. And second, they had to deliver those resources – content, training and coaching – in a completely virtual format. The value sales enablement technology provides to sales and sales enablement teams has never been more clear – especially in these challenging times,” said Louis Jonckheere, co-founder and president of Showpad. “Additionally, we believe our recognition in this Market Guide continues to validate our belief in a holistic approach to sales enablement and the value of bringing sales content management, coaching and training together in one platform to equip go-to-market teams with the resources they need to drive meaningful conversations.”

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This Market Guide also predicted that “Digital sales rooms (DSRs) will likely be offered by sales enablement platform vendors through persistent microsites for internal/external collaboration, embedded video conferencing, and engagement, sentiment and emotional analysis.” Showpad has already made headway delivering on this vision with its Shared Spaces, dedicated microsites for buyer-seller collaboration, and as the first in the industry to support 3D models and augmented reality for more and immersive product demonstrations.

“We know that the buyer experience is the ultimate differentiator – especially when sales processes go virtual,” said Jonckheere. “We’re committed to helping our customers master the new world of remote selling and will continue to deliver solutions that enable sellers to effectively engage their buyers and deliver value no matter where they are.”

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