Infobip Announces New Partnership Program for Consulting and Technology Firms

Infobip, a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, has announced an expansion to its partnership program that will now include several new types of consulting and technology firms. This development brings a significant opportunity for increased growth – particularly in the Americas – and will ensure that a larger group of potential partners has access to Infobip’s customer experience solutions.

Included in the consulting and technology segment of the partner program, which currently includes a portfolio of six partners, are:

• Digital Consultants
• System Integrators (SIs)
• Value Added Resellers (VARs) / Managed Service Providers (MSPs)
• Digital Marketing Agencies / Service Providers
• Contact Center Consultants / Service Providers
• Independent Software Vendors (ISVs)
• Master Service Agents (MSAs)

“In augmenting Intuidot’s capacity to provide digital transformation and engagement services at a global level to our clients in North America, Latin America, and the Caribbean, Infobip exemplifies the joint value partnership typical of successful executions in the digital world,” said Anthony Monaro, Managing Director at Induidot.

Marketing Technology News: Adform Becomes the First DSP to Fully Integrate with BritePool to Solve for Third-Party Cookie Elimination

“Mailgun’s customers build some of the most sophisticated technology stacks in the world, and they look for best-of-breed technologies when improving their communication infrastructure,” said Will Conway, CEO at Mailgun.” Through our partnership with Infobip, we’ve been able to confidently provide customers a trusted solution and partner for omnichannel communications. So far, the integration between the platforms has been a breeze, and we are very happy with the early results we are seeing.”

Prior to this development, Infobip’s partner program included two subcategories: platform integration partners (such as Microsoft and Salesforce) and product partnerships (such as Facebook and WhatsApp). The former allowed Infobip to plug into the partner’s platform, and the latter allowed for the reverse – wherein partners could plug into Infobip’s omnichannel platform.

Marketing Technology News: Thales Launches Its Identity Verification Suite, a Secure Biometric Solution for Customer Onboarding

With Infobip, consulting and technology partners now have the opportunity to extend their services/solutions stack and global reach, and access continued product customization and marketing scale. Infobip will provide:

• A dedicated partner success manager
• Sales and presales teams to support partner efforts
• A partner profile on the Infobip Partnerships site
• Marketing development funds
• Access to Infobip business events (e.g., IB Ignite)
• Early access to products

Silvio Kuti, CEO of Infobip: “As with all aspects of our program, our intention is for both partners to expand what they can offer to customers, and to open the door to new relationships,” said Silvio Kutić. “In adding this third component, we expect both sides to see business expansion in 2021.”

“Consulting & Technology partnerships are all about bringing together complementary services and solutions to best enable omnichannel, conversational customer experience for our joint clients,” said Arun Kumar, Senior Director of Strategic Partnerships & Alliances at Infobip. “Our program is designed to achieve this purpose while driving increased growth for our partner businesses.”

Marketing Technology News: SAP Completes Acquisition of Emarsys