8×8, Inc., a leading integrated cloud communications platform, today announced that TBI, Inc., the nation’s leading technology brokerage firm, has been recognized as a Platinum Partner in the 8×8 Open Channel Program. This significant achievement by TBI underscores its on-going dedication to helping partners succeed and grow by providing, as part of its product portfolio, the 8×8 Open Communications Platform™, which uniquely combines cloud voice, team chat, video meetings and contact center in a single solution.

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“We are thrilled to have attained Platinum status in the 8×8 Open Channel Program. It’s a true testament to the strong partnership we’ve developed over the years that is built on doing what’s right for the channel and taking care of our partners, first,” said Scott Whalen, Senior Vice President of Strategic Partnerships at TBI, Inc. “From our closely aligned executive teams to collaborative support and engineering resources, 8×8 is genuinely looking out for the success of our partners.”

“By supporting go-to-market and sales enablement efforts to drive new business, upsell and customer retention programs, 8×8 is truly differentiated in the marketplace,” added Corey Cohen, Vice President of Marketing at TBI, Inc. “This allows our partners to help businesses and organizations as they accelerate digital transformation initiatives to ensure business responsiveness and resilience.”

As one of the top three Master Agents in the global 8×8 Open Channel Program to achieve Platinum Partner status, TBI, since 1991, has been assisting IT consultants, VARs, MSPs and more than 2,000 other industry professionals to source, advise and quote the right solution for each customer. By working closely with 8×8, an industry leader consistently at the forefront of enterprise communications and collaboration solutions, TBI can offer partners a powerful single-source option for their customers, and maximize sales growth potential. TBI Channel Managers and Tech Gurus can recommend 8×8 in confidence knowing it will meet customers’ unique requirements for seamless cloud communication solutions, especially as the new digital workplace evolves.

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“Congratulations to TBI for reaching the Platinum Partner level in the 8×8 Open Channel Program. It is a very well-earned honor, and clearly demonstrates their expertise successfully serving agent partners over the last 30 years,” said John DeLozier, Senior Vice President & Global Channel Chief at 8×8. “Our strong relationship with TBI continues to grow as we enable their partners to generate revenue in one of the fastest growing cloud markets by helping customers transition to operate-from-anywhere business communications.”

The 8×8 Open Channel Program ensures that every member of 8×8’s channel community, from Master and Sub Agents to VARs, have the necessary resources to thrive. The partner program offers tiered levels of dedicated resources for lead generation and conversion, as well as highly customizable, white-gloved marketing campaigns to reach prospects. The program also includes activities such as blitz days (8×8’s channel pipeline generation initiative), account planning, product demos and custom co-branded prospect events. In addition, 8×8’s best-in-class partner portal, PartnerXchange, allows partners to manage all customer needs, as well as access deal information, certifications and marketing content.

The 8×8 Open Communications Platform uniquely brings together the essential enterprise communications elements required for the digital workplace, combining voice, team chat, meetings, and contact center solutions fueled by shared intelligent communications services like AI-driven expert routing and predictive analytics. The 8×8 Open Communications Platform accelerates digital transformation initiatives and strengthens business responsiveness and resilience by providing secure, scalable, and extensible capabilities that are required for organizations to create unique employee and customer experiences at scale.

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