Ninety-One Percent of Online Shoppers Believe They Can Find Almost Anything Online
Suzy, a leading on-demand consumer insights platform, today unveiled results from its State of the Consumer: The E-Shopping Revolution Study, which examined the online shopping habits of 1,000 U.S. consumers in August 2020. Among the key findings: 86% of consumers say they will shop online more or the same post-pandemic.
The study also found that, compared to pre-pandemic times, 54% of online shoppers are buying more groceries online and 48% are buying more cleaning supplies. However, online apparel shopping is down, with 27% of respondents buying less apparel online.
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“Despite the overwhelming toll the pandemic has taken on industries across the board, there’s a new story emerging in retail, as consumers have been forced to change their purchasing habits,” said Suzy President Avi Savar. “Given this, consumers are now embracing online shopping more than ever before, which is creating new online buying habits and fast-tracking the popularity of e-commerce.”
In fact, consumer confidence in online shopping is soaring, as 91% of shoppers feel they can find everything or most things online and aren’t worried about online product availability.
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Other findings from Suzy’s State of the Consumer: The E-Shopping Revolution Study include:
Personal care products (57%), groceries (50%), and electronics (44%) are the top three products online shoppers feel most comfortable buying online.
About half of online shoppers (49%) feel texts from brands are helpful and like them. Twenty-five percent of shoppers disagree and find texts from brands intrusive.
Most online shoppers (65%) have not used AI/virtual reality to test new products at home.
Additionally, consumers agree that Amazon, Walmart, Target, and Nike have made online shopping easiest for customers.
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