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online shopping

Snaps Integrates With Messenger API

Snaps, the leading conversational automation platform for eCommerce brands, announced it has integrated Messenger API support for Instagram. Messenger API support for Instagram enables brands to forge deeper relationships with customers through 1:1 conversations and deliver more seamless online shopping experiences. Marketing Technology News: Deliveroo and Onfido Expand Partnership to Provide Streamlined Digital Identity Verification Online Shopping With Instagram By integrating Messenger API Support for Instagram…

Allocadia Holiday Shopping Survey: Online Shopping Will Lead in 2020, Cyber Monday Set to Top Black Friday

New Data Also Shows That Coronavirus Concerns Remain, Gifting Will Become More Practical, and Consumers Expect More Diverse Holiday Ad Campaigns Allocadia, the leader in Marketing Performance Management (MPM), announced results of a new survey leading up to the 2020 holiday season, covering key topics related to consumers’ shopping plans, expectations and preferences. Findings from the survey of more than 1,000 Americans include a preference for online shopping during the ongoing coronavirus pandemic, a shift to more…

DMS Launches New Digital Advertising Technology To Support Latest Consumer Shopping Trends

Digital Media Solutions (DMS) Inc., an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the "new normal" for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands that provide the products and services they need.…

Eye Square Launches Amazon Ad Testing Platform

Eye Square, a Berlin-based market research agency renowned for its analysis of implicit customer reactions and innovative ad testing solutions, announced the launch of its Amazon Ad Testing Platform. The new solution allows advertisers to evaluate the design, content, and placement of ads on Amazon.com in their natural environment. Amazon’s advertising business has grown significantly in the first half of 2020, as the COVID-19 pandemic has led to increased demand for online shopping. According to Digiday, Amazon’s ad…

Paper Mart Beats Gymshark to Become America’s Most Trusted E-Tailer, as Online Shoppers Value Trust Above All Else

Paper Mart crowned most trusted ecommerce brand in the United States, beating fitness giant Gymshark to second place 52% of Americans say they are buying more things online and trust (51%) is the now the primary motivator for selecting who to shop with - topping other considerations like brand name (11%) and even price (45%) However, 61% of consumers have experienced problems buying from brands online in 2020 - such as late or non-delivery - and 42% say unreliable delivery has lessened their trust in online…

ZineOne’s Speed to Sense Supercharges Online Shopping During COVID-19

ZineOne, whose Intelligent Customer Engagement (ICE) platform provides enterprise brands the power to offer consumers superior online shopping experiences, announced Speed to Sense, a new predictive hyper-personalization technology. Developed by ZineOne in partnership with global financial services firms and retailers, Speed to Sense uses short term data analytics to help major retailers boost conversion rates up to 50% while maintaining a 90+% predictive accuracy. Compared to the pre-COVID-19 conversion rates of 3%, these…

RetailMeNot Confirms Holiday Season Will Start Earlier and See More Online Shopping Than Ever Before

66% Will Spend the Same Amount or More on Holiday Shopping This Year to Create Normalcy and a Sense of Tradition for Their Family According to a new survey from leading savings destination RetailMeNot, a Vericast company, this year's unprecedented holiday season will start earlier than previous years. While many Americans' wallets are tighter this season, 66% of consumers say they plan to spend the same amount of money or more this holiday in order to create a sense of normalcy and keep traditions alive. Marketing…

goMoxie Survey Finds Consumer Online Shopping Challenges Threaten Post-COVID Sales Recovery

Sixty-two percent of e-commerce consumers who struggle abandon the shopping experience goMoxie, the leading provider of digital guidance solutions, today released a new survey showing that 40% of consumers struggle to complete basic tasks on retail websites—and that most are more likely to abandon the experience or switch to a competitor rather than seek assistance. The findings are especially concerning given the challenges many retailers already face as a result of the COVID-19 pandemic. As a critical holiday shopping…

Jellyfish Appoints Sharon Harris as First Global Chief Marketing Officer

In the new role, Harris will work to scale Jellyfish’s global presence and expansion Jellyfish, a digital partner to the world’s leading brands, has appointed marketing and digital media expert, Sharon Harris, as its first global Chief Marketing Officer. In the role, Harris will oversee Jellyfish’s international marketing strategy across 30 offices as the company continues to expand as a global digital partner. A key area of focus is to help brands embrace digital transformation as the next evolution of business on a…

Suzy Online Shopping Study Says 86% of Consumers Will Shop Online Even Following the Pandemic

Ninety-One Percent of Online Shoppers Believe They Can Find Almost Anything Online Suzy, a leading on-demand consumer insights platform, today unveiled results from its State of the Consumer: The E-Shopping Revolution Study, which examined the online shopping habits of 1,000 U.S. consumers in August 2020. Among the key findings: 86% of consumers say they will shop online more or the same post-pandemic. The study also found that, compared to pre-pandemic times, 54% of online shoppers are buying more groceries online and 48%…

New Consumer Survey from Vertebrae Reveals Shoppers Are Seeking Virtual Experiences to Overcome Online Shopping Hurdles

Vertebrae, the technology leader in web-based 3D & augmented reality (AR) solutions for retail, announced findings from a major consumer survey that looks at shopping behaviors during the ongoing pandemic as retailers prepare for the all-important holiday season. The survey found that even as retail outlets reopen across the country, close to 1 in 2 shoppers (48%) still do not believe it’s safe to shop in stores. And nearly 4 in 10 (38%) won’t try on apparel or accessories or test makeup in the store -- and that…

CitrusAd Unleashes Banner X for Grocery eCommerce

CitrusAd unleashes Banner X on its retail media platform in the USA which provides brands and retailers with click-through rates that are on average 10 to 30 times traditional display media. Banner X ads are fully responsive, natively served banner ads with real-time personalization that are positioned in the grid of eCommerce product carousels. The ad style is congruent to each retailer’s eCommerce design and layout including fonts, call to action (CTA) buttons, and other style guidelines to complement and enhance the…

Metacake Launches New Ecommerce Growth Plan Tool to Assist Businesses with Ecommerce Strategy

Metacake, an ecommerce growth team to some of the world's most renowned brands, has launched the Ecommerce Growth Plan, a new tool for businesses looking to strengthen their direct to consumer (DTC) ecommerce channel. As a result of stay-at-home orders, social distancing, and store closures brought on by COVID-19, ecommerce is growing at an unprecedented rate. In fact, ecommerce is projected to grow 18% in 2020, reflecting a substantial lift in the number of digital transactions and the average spending per buyer. …

ProTexting Adds New SMS Integration: Now Available In Shopify App Store

In addition to all recent integrations, ProTexting has added a Shopify App for Order Notifications and Customer 2-Way text messaging. The Shopify SMS Notifications app provides direct worldwide coverage, which was an issue with most messaging apps until now. Press Release by ProTexting LLC. Shopify customers can now integrate ProTexting's SMS app into their online stores. ProTexting’ Shopify SMS Notifications app is now available at the Shopify App Store, allowing Shopify users to connect with their customers via SMS text…

JCB and Shopee Announce Strategic Partnership to Offer Greater Flexibility and Savings to Southeast Asian Online Shoppers

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, and JCB International Co. Ltd. (JCBI), the international operations subsidiary of JCB Co., Ltd., enter into a regional agreement to provide online merchants and shoppers with enhanced payment options. Through this collaboration, the two homegrown Asian brands will jointly provide quality e-commerce and payments services for the Southeast Asian market. The partnership will launch in July 2020 in Indonesia, Thailand and Vietnam, followed by Singapore…

Sitel Group Report Reveals Customer Experience Reigns As Brand Loyalty Driver Through the Pandemic

The 2020 CX Index Survey, and subsequent COVID-19 CX Index Pulse Survey, finds the pandemic prompted the majority of consumers to switch to online shopping with 57% vowing to continue this trend beyond the pandemic Prior to COVID-19, just over half (54%) of consumers reported having a better experience shopping online; however, after facing nearly three months of COVID-19, 76% of consumers moved to online shopping for items they would typically buy in store. What's more, 57% of those consumers plan to continue buying…

Viant’s Adelphic Releases Analysis of Ecommerce Acceleration

New Whitepaper Highlights how COVID-19 has Accelerated Online Shopping and how Marketers can Better Reach Shoppers With an Omnichannel Approach Adelphic, Viant's omnichannel demand-side platform, today released its "Behind the Rise of Ecommerce in America" whitepaper, highlighting what ecommerce marketers need to know about lasting online shopping trends in the wake of COVID-19. As online shopping accelerates, this paper delves into the marketing tactics ecommerce brands can employ to succeed in such a crowded…

BigCommerce Launches Page Builder, Simplifying Creation of Differentiated Online Shopping Experiences

Drag-and-drop visual editor enables code-free page design functionality across ecommerce storefront BigCommerce, a leading open SaaS commerce platform for fast-growing and established brands, announced the release of Page Builder, an intuitive, drag-and-drop visual design tool that empowers merchants to quickly build differentiated shopping experiences across their online storefront. Now natively available to BigCommerce merchants across all plan types, Page Builder simplifies a brand’s ability to quickly build new and…

Lightspeed Unveils New eCommerce Features as SMBs Transform Their Businesses Digitally

Global cloud POS leader introduces new eCommerce features to meet the evolving needs of retailers and restaurants by creating multi-channel shopping touchpoints As commerce shifts toward fast and efficient online shopping and personalized experiences for limited and distanced in-store visits, Lightspeed POS Inc. announced the upcoming release of new Lightspeed eCommerce features that will strengthen its omnichannel experience. In 2016, Lightspeed became an early innovator, introducing SMBs to a powerful eCommerce solution…

Nielsen: Consumption Recovery Injects New Vitality Into China’s Economy

The latest study by Nielsen, the global measurement and data analytics company, shows that there has been an improvement of consumption willingness as China has effectively controlled the contagion, which will bring new vitality to domestic economic development. Justin Sargent, president of Nielsen China, said: "Since the outbreak of the virus, China's experience in fighting off the disease has been a barometer for the world. As people's life gradually returns to normal, consumer-driven domestic demand is now recovering…