The Shyft Group, Inc. , the North American leader in specialty vehicle manufacturing and assembly for the commercial and fleet vehicle industries (including last mile delivery, specialty service, and vocation-specific upfit markets), as well as for the recreational vehicle markets, announced it has engaged TiiCKER to launch a dedicated retail investor and shareholder perks site.

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TiiCKER is a consumer shareholder loyalty platform that provides unique access to stock perks, commission-free trading, as well as insights and articles to empower individual investors to engage with the brands they love.

“It was important for us to show our retail investors how much we appreciate their support – as owners and often users of our vehicles,” said Daryl Adams, The Shyft Group’s Chief Executive Officer. “TiiCKER provides an opportunity to thank our retail investors for their loyalty and interest in Shyft, and now we can validate their stock ownership to communicate with them and offer new perks in the future.”

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“Online brokerage firm assets grew 49% in 2020 and now sit at $13.3 trillion. This rise of retail investors underscores the necessity for public companies of all kinds to engage with their shareholder base,” said Jeff Lambert, founder of TiiCKER and a 25-year veteran of investor relations and marketing. “By targeting this key affinity audience of consumer shareholders and helping them make the connection not just to Shyft, but to the major delivery company brands and RV manufacturers and specialty vehicle makers who are their customers, Shyft is tapping into their most loyal fan base, owners.”