Forj Announces Funding Led by Baird Capital to Elevate Online Member Experience in Professional Associations

Virtual Event and Community Platform enables growth through always-on and consumer-grade experiences that attract members, forge relationships, and deepen their commitment

Forj, a leading virtual events and member experience platform for associations and professional community organizations, announced that it has received a new round of financing led by Baird Capital, with participation from GCI. The new capital will enable Milwaukee-headquartered Forj to accelerate its growth and investment in developing its innovative platform purpose-built for professional associations and member groups to enable a more fulfilling member experience.

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Associations historically have over-relied on annual conferences to connect with their members. Forj is disrupting this paradigm, helping clients adopt a new digital-first approach in meeting the expectations of new and existing members. Forj recently released a buyer’s guide to help association leaders understand the future of member experience and identify the right tools to take their virtual events and member experience from transactional to transformational.

“We are excited to continue our fast-paced journey to take Forj from a virtual events provider to our future; enabling our clients to deliver an always-on, personalized member experience through AI and data-driven community engagement. We have amazing clients and we’re committed to supporting their missions and the millions of lives they impact each day,” said Kurt Heikkinen, CEO of Forj.

“We’re extremely pleased to partner with Kurt and the Forj team as they seek to transform the online member experience for professional associations and other member-based organizations,” said Jim Pavlik, Partner with Baird Capital and newly appointed Forj board member. “We believe there is a tremendous opportunity for Forj to deliver innovative, digital solutions to help organizations expand the reach and engagement of their member communities, and Baird Capital looks forward to supporting the company in this mission.”

Pavlik joins Bill Schleicher, president & COO of GCI on Forj’s board of directors. Schleicher said, “As an early investor in Forj, we have been impressed with their success in such a short period of time. We are excited to continue our support and are eager to see how the company evolves to bring its vision to life.”

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