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The Power of Community and Why Facebook Just Isn’t Enough

When Facebook was first adopted by non-profit organizations, the social media site seemed to provide it all. With active users who engage with content, a low to free price tag and direct access to dedicated members right from their fingertips, creating a Facebook page was a simple choice for organizations. Since then, it has become a critical tool that non-profits rely on to spread their message — but times are changing. According to Facebook’s Second Quarter 2018 Results Conference Call, audience growth on the social…