The collaboration is expected to offer an easier pathway to online student recruitment in China for institutions in North America

China digital marketing software company , Sinorbis, and US-based international student recruitment solutions provider, Study in the USA, have announced a new partnership. The aim of the collaboration is to offer an easier pathway to online student recruitment in China for universities, colleges, and schools in North America.

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“In the past 18 months, international student recruitment underwent seismic changes,” says Study in the USA CEO, Renait Stephens. “Much of the recruitment activity that traditionally happened offline has shifted to online as a matter of necessity and we have been working side-by-side with our clients to manage that transition. And while we still anticipate some demand for face-to-face recruitment events in the future, there’s no doubt that digital marketing and recruitment will become a constant in the post-COVID world.”

While the shift from offline to online has an impact on all student markets, it poses particular challenges in China where local internet regulation makes it difficult for universities to set up and maintain a functioning digital presence.

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“Combining Study in the USA’s decades of experience in driving international student demand for US institutions with Sinorbis’ deep knowledge of the Chinese digital ecosystem and Chinese students means that it will now become a lot easier for every American higher education institution to recruit effectively in this market,” says Sinorbis CEO, Nicolas Chu. “Our marketing platform ensures that the digital marketing foundations are sound, efficient and reliable. Study in the USA’s expertise is invaluable when it comes to building brand awareness for universities and driving online traffic to these channels. We are thrilled to be working together to deliver measurable results for our higher education clients in China.”