“We are delighted to see ourselves on the list with such amazing leading-edge companies who have embraced the changing dynamics of advertising. The technology we have invested in clearly is paying off, as our clients realize the benefits of squeezing unbiased, objective insight and direction out of their marketing channels to improve the performance of their overall marketing investment,” said Brett Channer, CEO of Mass Minority.

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The AdWeek 100: Fastest Growing Agencies honours organizations large and small from all over the world whose industry presence is on the rise. AdWeek celebrates the future of advertising by recognizing 100 agencies that are reaching new heights and revolutionizing the ad world in every category.

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Mass Minority celebrates this prestigious award on the heels of the launch of its Brand Advantage Monitor (BAM). It’s a first-of-its-kind patented technology created to help brands understand the full impact of a campaign’s effectiveness in real time.

Channer went on to say, “We believe BAM is at the centre of what is attracting clients to us. We are having fun fusing math, science and creativity together to bring certainty to creativity. It is hard work but refreshing to have discussions around facts instead of opinions, because it’s facts that will drive better in-market creative performance.”

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