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Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

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Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from DealSignal, Scoop, Enjoy Inc., LG Electronics,  and IRI.

DealSignal Introduces CRM Data Health for Salesforce

DealSignal, the leading on-demand B2B marketing data provider, announced a new CRM Data Health module designed to help marketing and sales teams continuously refresh, enrich and reverify the leads, contacts and accounts in their Salesforce CRM with complete, accurate and GDPR-compliant data. Rather than comparing dirty CRM data against other static data sources that may themselves be outdated, DealSignal CRM Data Health takes a dynamic, on-demand enrichment and verification approach that uses both AI and human intelligence to ensure near-perfect accuracy.

AI-powered Conversational Analytics Platform, Scoop to Help Brands Glean Unique Insights From all Customer Conversations Across Voice, Video, and Text

In a recent development that highlights how rep-customer interactions can be leveraged to gain market intelligence, Scoop, a Netcore incubated startup, has developed an AI-powered conversational analytics platform designed to help Inside Sales teams to maximize sales conversion optimization.

LG Introduces AI-Powered Customer Care Service

IFA 2019 will be the European launching pad for LG Electronics’ (LG) innovative AI-infused customer service solution, Proactive Customer Care. The service leverages the company’s advanced ThinQ AI to provide personalized support, alerting users to issues with their LG appliance and offering helpful tips and solutions to maximize performance and long product life.

Enjoy E-Commerce Platform Expands to UK Backed by New Funding

Enjoy Inc. (the “Company”) announced that it has secured a significant investment from LCH Partners (“LCH”), L Catterton’s new consumer technology platform. This Series C growth round brings the total investment in Enjoy, which launched in May 2015, to more than $350 million. Other previous investors include Riverwood Capital, Stamos Capital, Kleiner Perkins, Highland Capital, and Oak Capital Management. The capital raise will be used to accelerate innovation and international growth.

IRI Joins Forces with Vistar Media to Measure Sales Lift from Digital Out-of-Home Advertising

IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Vistar Media, the leading programmatic technology provider for digital out-of-home, announced that they are joining forces to provide a breakthrough offering to measure the direct sales impact of exposure to digital out-of-home (DOOH) advertising.

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