Browsing Tag

Human Intelligence

IPsoft’s Amelia Now Available on Genesys AppFoundry

New AI integration for Genesys Cloud enables businesses to deploy digital customer care employees for faster resolutions and reduced wait times IPsoft, the largest independent leader in enterprise artificial intelligence (AI), announced that Amelia, its industry-leading digital customer service agent, is now available on Genesys AppFoundry from Genesys, the global leader in cloud customer experience and contact centre solutions. Marketing Technology News: Cordial Enhances Its Cross-Channel Platform With A Reimagined…

AI Is Changing How Brands Develop Creative – Here’s What the Future Is Looking Like

For most of advertising’s history, advertisers have produced their messaging primarily based on the gut instincts of their creative teams. Sure, we’ve always had surveys and market research to provide loose guidance on the demographics and preferences of our potential customers. But until recently, the end result has always been a single, one-size-fits-all ad that succeeds or fails based on the creativity and the guesswork of the people who produced it. With the development of digital advertising technology, this has…

Crosschq Unveils New Integration With Slack

First of its Kind, Integration Provides Important Hiring Information in Real-Time Crosschq, a new company focused on helping companies hire and retain the best employees, introduced the first-ever reference check integration with Slack. Crosschq for Slack enables HR and hiring teams to immediately access and interact with important reference information, reducing the time it takes to hire and onboard employees. “In a tight job market with low unemployment, companies are hard pressed to find and hire great employees. By…

New Decade: New CX Standards to Live by

If you’re like me, and I’m assuming many of you reading this are -- you think about customer experience (CX) all the time and how it impacts our organizations, especially this time of year as we gear up for the new year. Whether it’s high-level strategy and direction or technical and AI and analytics related, CX lives and breathes in all corners of our organizations. I’m excited as we head into a new decade to see where CX takes us and how advancements in technology will make CX more accurate and insightful. We’re already…

MarTech Interview with Ross Kramer, CEO at Listrak

"Big Data platforms have allowed us to drive increased real-time reactions to customer behavior and personalization which has helped us deliver on customer expectations." Hi Ross, tell us about your role and journey into technology. My journey into the world of technology started when I was pretty young. Growing up, I was fascinated by computers and I started selling them when I was still in high school. From there, I founded a web hosting and web design business while I was in college, and when I graduated, myself and a…

MarTech Interview with Sumant Kawale, VP Customer Success at Cerebri AI

"The latest AI-powered technology use customer journeys as the raw material to fuel the new science of customer journey analytics." Tell us about your role and journey into Technology.  I have been dabbling in technology from an early age and ended up studying Electrical and Telecom Engineering in college and grad school. My first job out of school was writing DSP and VHDL code for large, expensive test machines that subjected cell phones to all sorts of scenarios, such as bad reception, interference and so on. It was the…

The Future of Artificial Intelligence Is Job Augmentation, Not Elimination

One of the hottest trends in technology is Artificial Intelligence (AI), and the market is set to generate $70 billion by next year. While AI is poised to transform countless industries around the globe, it has already started to generate a lot of fear from the humans who will be living and working alongside the machines. Titles like “AI overlords” and “AI hiring managers” have everyone on edge. Despite the hype, hysteria, and fears surrounding AI, automated robots are not set to bring our sci-fi-fueled nightmares to life…

Using AI for Mobile App Development

The rapid adoption of AI technologies shows that they cater to the needs of businesses. What AI Means for Business Today, Artificial Intelligence and Machine Learning are seen as part of the everyday life of large organizations in various fields. The rapid pace of AI development – achievements in unmanned aerial vehicles, the ability to beat humans at chess and poker, automated customer service and analytical systems – shows that AI is a revolutionary technology designed to change the way people use devices and conduct…

TechBytes with Jafar Adibi, Head of AI and Data Science at Talkdesk

Tell us about your interaction with smart technologies like AI ML, and Automation for contact centers. AI and ML are near and dear to our hearts at Talkdesk. We have pushed AI as a layer in Talkdesk architecture where it empowers all Talkdesk products. We apply advanced Machine Learning to address practical problems in contact centers on a daily basis and try new ideas without any fear. How did you start in this space? I joined Takdesk about two years ago. My goal was two-fold 1) Make Talkdesk a totally intelligent and…

Elevating Your CX Strategy by Improving the Agent Experience

In the age of Digital Transformation, many customer service leaders are focusing all their attention on technology. While intelligent automation can give a boost to their CX strategy, it’s important not to forget the humans behind the tech. Great customer service starts with a great agent experience – and if agents are stressed, frustrated and lacking the right tools and support, it will inevitably lead to unresolved interactions and unhappy customers. As modern customers’ expectations continue to increase, agents are…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from DealSignal, Scoop, Enjoy Inc., LG Electronics,  and IRI. DealSignal Introduces CRM Data Health for Salesforce DealSignal, the leading on-demand B2B marketing data provider, announced a new CRM Data Health module designed to help marketing and sales teams continuously refresh, enrich and reverify the leads, contacts and accounts in their Salesforce CRM with complete, accurate and…

What Does AI Need to Succeed for Marketers: Human Intelligence

Artificial Intelligence is widely touted as the solution to all business challenges, especially the ones faced by marketers seeking to build their top-funnel pipeline. AI will reach and engage high-value prospects, Marketers are promised. If so, why are so many marketers disappointed by the results? It’s time we stop thinking about Artificial Intelligence as the panacea for all marketing challenges. If we keep on in this vein, marketers will rightly think of it as snake oil - full of promises it can’t possibly deliver. This…

Rise of AI: Should Humans Be Worried?

AI — A Decades Old Problem The bogeyman of the modern workplace is undoubtedly AI. It seems every day a new article pops up about how machines are going to steal jobs from humans - and soon. The worry around AI has only continued to grow as the technology advances, with more and more enterprises undergoing digital transformation and implementing AI in their everyday business processes. This isn’t a new problem. People have been concerned about machines taking their jobs for decades. Looking back at the Indian Freedom…

Atomic X Unveils ‘Rufus’, An Intelligent AI-Powered Chatbot

Atomic X Enters the AI Marketplace to Help Companies Scale with Intelligent Chatbots and AI Solutions with Rufus Atomic X, an experiential artificial intelligence (AI) firm and consulting business, has announced its emergence into the global AI marketplace with the launch of its flagship product, Rufus, the most advanced bot on the market to introduce complex chatbot automation combined with a traditional live-chat system. Read More: Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn At the time of…