Browsing Tag

Conversational Analytics

Uniphore Acquires Emotion Research Lab and Adds Video AI Capabilities to Its Innovation Portfolio

Pioneering company delivers advanced capabilities to significantly augment and enhance video-based communications while expanding Uniphore’s market opportunities Uniphore, an early leader in Conversational Service Automation (CSA), announced the acquisition of Emotion Research Lab, a cutting-edge video and emotion AI company. Emotion Research Lab is a leading software developer that uses AI and machine learning, to identify emotion and engagement levels in real-time over video-based interactions. When combined with…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Episerver (Customer experience),  Shutterstock (Content), Marchex (Conversational Analytics), ResponseCRM (Marketing Automation), and Uber (E-commerce). Smartling Integrates with Episerver to Localize Digital Experiences Smartling, the #1 rated translation management system by users on G2, announced a new translation integration with the digital experience leader (DXP), Episerver.…

Marchex Launches Marketing Edge, AI-Fueled Conversational Analytics Solution

Integration with Sales Edge Rescue Breaks Down Marketing and Sales Barriers, Empowering Businesses to Generate More Revenue from Marketing Leads  Marchex, a leading conversational analytics and solutions company that connects the voice of the customer to your business, launched Marchex Marketing Edge, a new solution that enables brand marketers and agencies to tie revenue-generating conversations back to the specific marketing campaigns that generated them. Marketing Edge captures conversational data across multiple…

Invoca Study Finds Increased Role of Website Experience and Customer Service in Big-Ticket Purchases During COVID-19

8 in 10 consumers felt more confident making high-stakes purchases online when given a clear option to speak with a live agent; 1 in 3 will find a new brand when they run into website trouble There's no denying that the COVID-19 pandemic has impacted our lives: it is changing the way we work, how we interact with family and friends, and the way we shop. A new report from Invoca, "High-Stakes Purchases and Consumer Confidence in the COVID Era," highlights data from a survey of 500 U.S. adults to understand specifically how…

Invoca Bolsters Executive Team with SaaS Veterans as new CMO and SVP of Customer Success

Invoca, the leader in AI-powered call tracking and conversational analytics, announced Dee Anna McPherson has joined as Chief Marketing Officer and Jennifer Lovette as Senior Vice President of Customer Success. Both roles will be pivotal as the company accelerates growth, expands its product line, and helps customers use conversational insights to transform their business. McPherson joins Invoca after serving as Senior Vice President of Marketing at Movable Ink, where she repositioned the company, introduced new product…

Unscrambl Integrates With Microsoft Teams to Let Users Converse With Enterprise Data

Unscrambl's conversational analytics software 'qbo insights' is now available as qbo app for Microsoft Teams. qbo, by enabling natural language access to your data, makes facts and insights take center stage in workspace collaborations. With this powerful addition to their arsenal, Teams users can now make fact-based decisions simply by conversing with their data. For long, decision-makers have struggled to gain timely access to information - a struggle only amplified in recent months - when collaboration, agility, and…

Invoca Announces Summer 2020 Product Release

New features allow customers to extract and apply more insights from conversational data as consumer needs and behaviors continue to shift Invoca, the leader in AI-powered call tracking and conversational analytics, announced the availability of its summer 2020 product release. The release introduces several enhancements to Invoca's platform, including simplified and automated call tracking for multi-location businesses, expanded technology integrations, and continued innovation around Signal Discovery to help marketers…

Invoca and Decibel Partner to Improve Digital Experiences

Integration connects human conversations and digital experiences to drive higher conversion rates and revenue Invoca, the leader in AI-powered call tracking and conversational analytics, today announced an integration with Decibel, the leader in digital experience analytics. For the first time, conversational analytics and digital customer experience data are combined to help companies uncover when and why consumers abandon digital experiences and reach out for help over the phone. Both Invoca and Decibel use AI to…

Global Call Tracking Leader iovox Hires Tim Gomoll as Chief Revenue Officer

iovox a global leader in call tracking solutions, announced the appointment of Tim Gomoll to the newly created position of Chief Revenue Officer. Gomoll held the same role at CallSource and will head up global sales efforts for iovox's call tracking and conversational analytics services. "It's an exciting time for iovox given our growth from a recent acquisition and through adoption of our services in emerging markets around the world," said Ryan Gallagher, co-founder and CEO of iovox. "We've been looking for a leader in…

Invoca Delivers Marketers 395% Return on Investment According to Independent Study

Total Economic Impact study shows how businesses can drive millions in revenue growth by using Invoca's platform to connect their online marketing and offline sales Invoca, the leader in AI-powered call tracking and conversational analytics, announced the results of a commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting on behalf of Invoca. The study examines the millions in additional revenue that marketers can drive by using Invoca to connect their online marketing and offline sales. A…

Marchex Provides Corporate Update

Marchex, Inc., a leading conversational analytics company that connects the voice of the customer to your business, announced that due to the growing impact from the COVID-19 outbreak and the resulting uncertainties and disruptions to our customers, at this time the company is withdrawing its previously announced business outlook and financial guidance for the first quarter of 2020 ending March 31, 2020. Marketing Technology News: CBX Expert: Top-Tier Store Brands are a Strategic Necessity for Retailers “We recognize…

Invoca Appoints Michael DiFilippo as Chief Financial Officer

Former CFO of MuleSoft and AppDirect to Drive Next Stage of Growth at Invoca Invoca, the leader in AI-powered call tracking and conversational analytics, announced that Michael DiFilippo has joined the company as Chief Financial Officer. The new addition to the executive team follows the company announcing a $56 million round of financing in late 2019. "As Invoca enters our next stage of growth, we are excited to have a new CFO guide our strategy and scale operations," said Gregg Johnson, CEO of Invoca. "Michael brings…

Marchex Announces New Chief Product and Strategy Officer

Marchex, a leading conversational analytics company that connects the voice of the customer to your business, announced that it has hired Ryan Polley as Chief Product and Strategy Officer. In this role, Polley will lead Marchex’s product and engineering organizations. Marketing Technology News: TEKLYNX Awarded 2020 Stevie® for Historic Customer Service Achievements Polley has a deep background in developing and implementing product strategies at emerging technology companies. Prior to joining Marchex, he was most…

Invoca SVP of Sales Elected to LeadsCouncil Board of Directors

LeadsCouncil expands its alliance of lead generation experts with the addition of sales veteran from the leading call tracking and conversational analytics provider Invoca, the leader in AI-powered call tracking and conversational analytics, announced that Invoca Senior Vice President of Sales Ben Sullivan has been elected by his peers to join the LeadsCouncil board of directors. The LeadsCouncil is an independent association, whose members are companies in the online lead generation industry from buyers to sellers,…

Invoca Named Overall Leader in G2 Enterprise Grid Report for Inbound Call Tracking for 5th Straight Quarter

Invoca cements its position as the category leader, also earning “Best Relationship” and “Momentum Leader” recognition from G2  Invoca, the leader in AI-powered call tracking and conversational analytics, announced that customer feedback on software review site G2 has again made the company the Overall Leader in the G2 Enterprise Grid Report for Inbound Call Tracking. Invoca has held this position in the last five G2 reports, and with an overall score of 93, Invoca is over 20 points ahead of the nearest-scoring call…

Marchex Announces New Chief Revenue Officer

Marchex, a leading conversational analytics company that connects the voice of the customer to your business, announced that it has hired John Roswech as Chief Revenue Officer. In this role, Roswech will lead Marchex’s sales and customer success organizations. Roswech has a long history of leading sales organizations at rapidly scaling technology companies. Prior to joining Marchex, he was most recently the Executive Vice President of Criteo Brand Solutions for Criteo SA, which had previously purchased HookLogic, where…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from DealSignal, Scoop, Enjoy Inc., LG Electronics,  and IRI. DealSignal Introduces CRM Data Health for Salesforce DealSignal, the leading on-demand B2B marketing data provider, announced a new CRM Data Health module designed to help marketing and sales teams continuously refresh, enrich and reverify the leads, contacts and accounts in their Salesforce CRM with complete, accurate and…

New Auto Dealership Study Reveals Active Listening Over the Phone Directly Increases Customer Visits and Sales

Marchex, a leading conversational analytics company that connects the voice of the customer to your business, released a new report that analyzed 6,200 sales conversations during January from auto dealerships across the United States. The study identified key behaviors that successful auto salespeople use in calls. “This data helps dealers understand how to deliver empathy at critical moments and capture the interests of the customer over the phone.” The data found that top-performing salespeople actively listened to…

Vibes Unveils Conversational Analytics, The Industry’s First Natural Language Processing Solution

New AI Analytics Solution Enables Brands to Extract Actionable Consumer Insights Vibes, a mobile marketing leader, announced Conversational Analytics, the industry's first Natural Language Processing (NLP) solution. Conversational Analytics further enables the Vibes Platform to extract deep consumer insights from the unstructured messaging content in its high volume of data and messages. The solution is a new capability within Vibes Advanced Analytics which together will help marketers see which mobile experiences provide…