Dreamforce Interview with Peter Gillett, CEO, Zuant
"CRM products and related systems have become so complex that most specialists focus only on their respective areas to the …
The Key to Good Marketing? Responsibility
This year’s DMEXCO conference had a motto for all 40,000 attendees: Take C.A.R.E. The acronym refers to four pillars of …
Two Simple Steps to Keep Vendors GDPR Compliant at Events Like Dreamforce
I am so over GDPR GDPR came into force on May 25 and it is having a profound effect on the …
Top 5 Mobile Ad Tech Trends at DMEXCO 2018
The digital economy is evolving at breakneck speed and DMEXCO, which took place in Cologne on September 12 and 13, …
1 in 4 Employees Have Experienced a Cyber-Attack or Data Breach
New research by 247meeting has uncovered worrying lapses in workplace security, with senior management often being the biggest culprits. A …
Interview with Arndt Groth, President, Smaato
"Competition is definitely a good thing when it comes to marketing tools, but the downside is that it always takes …
Interview with Diane Perlman, CMO, Blis
"Having this ability to accurately reach and engage consumers with greater relevance and precision ultimately leads to increased revenue growth." …
New Research from GumGum Shows a Resurgence in Contextual Targeting in Advertising, but Highlights Room for Industry to Grow
Use of Contextual Advertising on the Rise but Still Not Mainstream Despite New Technologies, Brand Safety and Data Protection Concerns …
DocuSign Drives Innovation in Fall ’18 Release
New capabilities include Responsive Signing, Smart Sections, mobile document scanning, Intelligent Insights, and Ethereum blockchain integration As part of its …
The New Rules: Establishing Consumer Trust in a Post-GDPR World
Ask any marketer about the biggest events of 2018 so far and you’re not likely to hear about the results …
TechBytes with Dorian Kim, VP, Retargeting and Programmatic Operations, AppLift
Dorian Kim VP, Retargeting and Programmatic Operations, AppLift Audience segmentation remains the most challenging aspects of building powerful targeting campaigns. …
Interview with Mike Baker, President and CEO, dataxu
"There are two megatrends that will define the future of the industry: convergent TV and AI. Convergent TV is being …
Interview with Kai Henniges, CEO and Co-Founder, video intelligence
"Marketers shouldn’t expect to be driving immediate sales from video, but expect to raise awareness and educate. Using it to …
GDPR Changes Buying Behavior and Mobile Usage Continues Rapid Growth, Smaato Research Shows
H1 2018 Report Delivers Mobile Insights on the GDPR, Asia, and Top Industry Sectors Smaato, the leading global real-time advertising …
Interview with Barry Adams, General Manager, BidSwitch
"The lack of transparency makes performance and ROI incredibly difficult to measure and growth difficult to achieve in any ongoing …
Condusiv Introduces Compliance Solution for GDPR “Right to Erasure”
Compliance with GDPR Privacy Rules Is Now Mandatory for All Firms Doing Business with Citizens of the European Union. A …
CMO Council Study: GDPR Breaks Group of Marketing Teams into Leaders and Laggards
Marketing Leaders Embrace GDPR as Path to Trust and Improved Experiences; Compliance Laggards Shirk Responsibility And Fail To Champion Change GDPR …
Confirmit Horizons Delivers AI-Driven Innovations for Multi-Channel Feedback on Research Programs
Confirmit Puts Innovation and Ease of Use at the Heart of Solutions with Confirmit Horizons v24; Delivers Advanced, AI-Driven Solutions to …
TechBytes with Matt Harada, GM Data, Sovrn Holdings
Matt Harada GM Data, Sovrn AI is a potent tool to combat the Fake News menace. Publishers are looking for …
Interview with Dave Swarthout, Data Protection Officer, Monetate
"Privacy by Design is about ensuring that all of the data privacy principles are incorporated into our products, on top …