OneTrust, the largest and most widely used dedicated privacy management technology platform with 1,700 customers, including 200 of the Global …
PossibleNOW Cited as One of 12 Providers That Matter Most in New Independent Report for GDPR & Privacy Management Software
PossibleNOW Views the Growing Privacy Landscape as an Opportunity to Focus on Consent, Preference, and Data Subject Rights Management for …
Mechanics of Publisher Monetization
This year, ATS London saw a panel of industry experts discuss the changes in how publishers are monetizing content through …
Digital Publishers to Save Millions of Dollars with Blockthrough’s Acquisition of PageFair
Both Companies Share the Same Vision of Producing High-Value Advertising Content and Mitigating Losses for Publishers From Unfair Ad-Blocking Practices …
Interview with Mark Floisand, Chief Marketing Officer, Coveo
"Machine Learning and AI are becoming fundamental to marketing strategies because of their profound impact on the ability to personalize …
Brabble Integrates *Star Tags in Its Products in an Attempt to Revolutionize E-Commerce
The Company Will Integrate *Star Tags and Re-launch Its Own Social Media Application in December 2018.* Star Tags Technology Will …
Business Process Management Helps Businesses Towards GDPR Compliance
The General Data Protection Regulation (GDPR) is a popular topic of conversation among business professionals around the world. The law …
SecurityScorecard Enhances Market Leading Security Ratings Platform with Contextual Peer Analytics and GDPR Mapping Capabilities
RiskContext and General Data Protection Regulation (GDPR) Mapping Enable Customers to Easily Identify Security and Compliance Issues SecurityScorecard, the leader …
Risky Business: Navigating Privacy and Compliance in a GDPR World
If you are part of nearly any enterprise organization, then May 25, 2018, is likely burned into your memory forever. …
YouAppi Capitalizes On 400 Percent Revenue Growth In Brand Video
YouAppi Expands 360 Platform To Include A Private Marketplace, Native In-App Video Ads, In-App Playable Ads And Connected TV Ads …
Hey.ai Launches Personal Analytics Platform
Hey.ai, a Consumer Analytics and Insights Platform, Lead by Ex-Google Analytics Veterans Launches to Public In May 2018, GDPR, a new consumer …
Dreamforce Interview with Peter Gillett, CEO, Zuant
"CRM products and related systems have become so complex that most specialists focus only on their respective areas to the …
The Key to Good Marketing? Responsibility
This year’s DMEXCO conference had a motto for all 40,000 attendees: Take C.A.R.E. The acronym refers to four pillars of …
Two Simple Steps to Keep Vendors GDPR Compliant at Events Like Dreamforce
I am so over GDPR GDPR came into force on May 25 and it is having a profound effect on the …
Top 5 Mobile Ad Tech Trends at DMEXCO 2018
The digital economy is evolving at breakneck speed and DMEXCO, which took place in Cologne on September 12 and 13, …
1 in 4 Employees Have Experienced a Cyber-Attack or Data Breach
New research by 247meeting has uncovered worrying lapses in workplace security, with senior management often being the biggest culprits. A …
Interview with Arndt Groth, President, Smaato
"Competition is definitely a good thing when it comes to marketing tools, but the downside is that it always takes …
Interview with Diane Perlman, CMO, Blis
"Having this ability to accurately reach and engage consumers with greater relevance and precision ultimately leads to increased revenue growth." …
New Research from GumGum Shows a Resurgence in Contextual Targeting in Advertising, but Highlights Room for Industry to Grow
Use of Contextual Advertising on the Rise but Still Not Mainstream Despite New Technologies, Brand Safety and Data Protection Concerns …
DocuSign Drives Innovation in Fall ’18 Release
New capabilities include Responsive Signing, Smart Sections, mobile document scanning, Intelligent Insights, and Ethereum blockchain integration As part of its …