GDPR

“Culture fit” isn’t just a term used in recruiting. Emails possess or lack culture fit, too. Take, for example, a brand that wants to promote its product in a new region. They want their emails to stand out and are experimenting with punchy…
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Varonis Systems, Inc. , a pioneer in data security and analytics, announced it successfully achieved ISO/IEC 27701:2019 ( certification after an independent third-party audit. The accreditation demonstrates Varonis' alignment with…
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First CDP to Provide Granular Data Privacy and Governance Controls for Apple ATT mParticle, the largest independent Customer Data Platform, announced a series of new features to help companies comply with data privacy rules and…
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MediaGo, an ad platform from Baidu’s Global Business Unit, has become an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF). As a TCF vendor, MediaGo will offer its advertisers access…
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The digital marketing industry has faced a number of drastic changes over the last few years. From the introduction of new regulations such as CCPA and GDPR as a result of increased concerns over consumer data privacy, to the death of the…
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ZoomInfo , a global leader in go-to-market intelligence solutions, announced a new integration with Microsoft to help companies accelerate their growth by directly accessing the full ZoomInfo platform within Microsoft Dynamics 365.…
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Quantcast, a global advertising technology company, announced the addition of Min-Jae Lee, JD, as its Chief Privacy Officer reporting to Ileana Falticeni, Quantcast General Counsel. Lee joins Quantcast from The Trade Desk and will be…
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Adam Sharp, CEO and Co-Founder at Clevertouch Marketing shares a few martech-and-marketing best practices in this Q&A chat: ______ Welcome to this MarTech Series chat Adam, tell us more about Clevertouch Marketing and its…
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Extreme Reach (ER), the complete global asset management solution for TV and video ads, announced their approved status as the latest independent ad server to join IAB Europe's Transparency and Consent Framework (TCF). In joining the TCF,…
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WireWheel, a leading data privacy management software provider, announced the availability of a new comprehensive solution for managing GDPR data subject access rights, designed for any company holding, managing, or transferring customer or…
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Protegrity, a global leader in data security, announced support for Snowpark, a new developer experience from Snowflake, the Data Cloud company, as well as support for Java and Scala user-defined functions (UDFs). With support for Snowpark…
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ZoomInfo , a global leader in go-to-market intelligence solutions, announced the launch of its Business Contact Preference Registry (BCPR), a global database of opt-out requests processed by ZoomInfo available to other business-to-business…
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Contentsquare, the global leader in digital experience analytics, has joined the small list of privacy-first global organizations to have been awarded ISO 27701 certification. Marketing Technology News: Avatier Unveils 2021 Spring…
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BigID, the leader in data discovery and intelligence for privacy, protection and perspective, introduced a new app that integrates with Snowflake, the Data Cloud company, enabling BigID customers to reduce their risk, improve the security…
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Cloud4Wi, industry leader in location marketing solutions, announced that it is now listed in the HubSpot App Marketplace. App Partners are independent software vendors who have built an integration with HubSpot and been accepted to the…
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Persona, the identity infrastructure company offering businesses the building blocks to create a personalized identity verification experience for any use case, announced today that it is partnering with Coursera, one of the world’s…
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In the race to further protect the $50-billion-plus programmatic advertising industry from bad actors, Confiant, on the fourth year anniversary of being the first company to introduce a technology that detects and blocks malvertising in…
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In a world dominated by Machine Learning and AI, data privacy must catch up Today, data privacy is a space that’s long on rules, but short on tools. First-generation approaches followed a ‘paint by numbers’ approach: checklists,…
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After tremendous expansion through the mid-2010s, the marketing technology industry has been consolidating over the last few years. According to research from the since consolidated Sizmek in 2018, 64% of the 522 marketing…
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Throughout the early parts of the 21st century, consumer data became an important currency amongst advertisers looking to target high-value consumers. Billion dollar companies were formed on the basis of helping advertisers collect, parse…
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