Last week, MarTech company Lotame, was at DMEXCO 2019. At the global event for AdTech innovations and discussions, Lotame announced …
How to Make Sure Your Sales Proposal Process Isn’t Putting Your Company at Risk
With GDPR regulations now well underway, compliance has become the watchword for companies of all sizes and in all industries. …
From Billboards to Big Data: The Future of Advertising Amid the Rise of Emerging Tech
The Golden Age of Advertising saw the shift from print to the earliest iterations of digital, amid the rise of …
Building and Maintaining Digital Trust and Brand Loyalty: A Three-Step Process
Businesses that successfully achieve digital transformation don’t just complete it overnight. Transformation has many key components and best practices, and …
SRAX Continues its Global Expansion of BIGtoken, Enabling Consumers in the EU to Own and Earn from their Digital Data
Global data payment features have been released enabling all users to earn from their data SRAX, Inc., a digital marketing …
Is Your Sales Proposal Process Putting Your Company at Risk?
Solid Strategies to Ensure Compliance to GDPR for Your Sales Proposal Process In our post-GDPR reality, compliance has become the …
Lotame Sees 1,200% YoY Growth in Second-Party Data Adoption Globally
Company also taps data expert from L’Oréal, MediaMath & Yahoo as GM of Global Data Marketplace as second-party data adoption …
Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today
Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from DealSignal, Scoop, …
TechBytes with Dave Brunswick, VP of Solutions at Cleo
Tell us about your role and the team/technology you handle at Cleo. In my current role as VP of Solutions, …
4 Tips for Scaling Your Event Programs in the GDPR Era
It’s no secret that events drive revenue (in a Harvard Business Review study of 739 executives, 52% of brands say …
Capacity Unveils AI Knowledge Sharing Platform to Boost Workplace Productivity
Capacity officially introduced its secure, AI-native knowledge sharing platform. Designed to meet the expectations of today’s workforce, Capacity is a …
TrustArc Expands Privacy Platform With Enhanced Data Inventory and Mapping to Operationalize Global Compliance and Risk Management
Data Inventory Hub streamlines the privacy compliance process – from data discovery to data inventory / mapping to compliance reporting …
Brands Experiencing Unintended Consequences of GDPR, According to New MarkMonitor Research
Domain strategy and brand protection affected by political and regulatory issues Almost six in 10 (58%) marketers say GDPR has …
TechBytes with Ross Shanken, Founder and CEO at Jornaya
Tell us about your role and journey into Technology. What inspired you to start at Jornaya? Prior to founding Jornaya, …
How I Learned to Stop Worrying and Talk About Privacy
During my two decades of PR and communications, much of which has been spent working with publishers and ad tech …
Two’s a Party – Why Collaboration Can Help You to Avoid Privacy Pitfalls
More than a year after coming into effect, the General Data Protection Regulation (GDPR) has transformed the data landscape and its effects …
TechBytes with Ryan Kliszat, Co-Founder at RevLifter
Tell us about your role and the team/technology you handle at RevLifter. Having worked with e-commerce retailers throughout my career, …
Interana Fast-Tracks Enterprise Behavioral Analytics, Powered by Microsoft Azure
Organizations can now easily get insights from user behaviors in real-time to give their customers exceptional and engaging experiences Interana, …
Is Facial Recognition the New Business Card?
Facial Recognition (FR) is a sensitive and controversial topic today. The ongoing debate ensues because of issues surrounding use by …
Anti-Tracking Spirals on the Horizon: Get Ready for the Next Episode
There is no doubt that a battle between tracking solutions and anti-tracking algorithms is ongoing. Even though cookies are very …