Browsing Tag

GDPR

TeamViewer Acquires Customer Engagement Innovator Xaleon

TeamViewer, a leading global provider of secure remote connectivity solutions and workplace digitalization technology,  announced its acquisition of Xaleon, an Austrian start-up and leading provider of customer engagement software. Xaleon's core product is a co-browsing technology that enables an advanced form of GDPR-compliant screensharing in web sessions without installation and transfer of user data. Around co-browsing, Xaleon has built an entire software suite to enable a secure digital end-to-end customer engagement…

MarTech Interview with Robin Bordoli, President at RollWorks

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Can you tell us about the importance of B2B martech partnerships, like the one you just had with HubSpot? To understand the importance of RollWorks’ partnerships with HubSpot and Marketo, it’s necessary to step into the shoes of the modern marketer. If you can picture the iconic “The Scream” by Edvard Munch then you have an idea of what most modern marketers…

Straight Talk: Rectifying an Industry Entrenched in Unethical Behavior

Every industry is plagued by unethical behavior. Adtech seems to suffer the most. Advertising technology or Adtech trend continues to evolve during the pandemic crisis. It’s no secret that convolution and an overall lack of transparency permeate every corner of the adtech Lunascape. Over the years, adtech has become an industry not only built on complexity but one that thrives on it. However the industry has reached a crossroads — deep-rooted issues around competition, ethics, and privacy are all coming to a head at the same…

OneTrust Secures $300 Million Series C Funding at a $5.1 Billion Valuation led by TCV

The funding round also has participation from existing investors Insight Partners and Coatue, and brings OneTrust's total money raised to $710 million in the last 18 months OneTrust, the largest and most widely used privacy, security, and data governance technology platform, announced a $300 million Series C funding round. The funding values OneTrust, founded in 2016, at $5.1 billion and brings the company's total money raised in the last 18 months to $710 million. TCV signed on as a new investor and led the round, joined…

Persona Launches Free Identity Verification Offering

Persona Starter Plan Empowers Businesses of All Sizes to Meet Digital Business Demands to Verify Users Instantly with Privacy-first Infrastructure Persona, identity infrastructure for real-time verification and protection, launched its free Starter plan out of beta, the first permanent free solution in the identity verification industry. This offering will enable any sized business to offer instant identity verification for up to 500 verifications a month at no cost while protecting users’ personally identifiable…

OnePIN Demonstrates Privacy-Forward Approach Through TrustArc GDPR Validation

External Validation Highlights Importance of Data Privacy in Securing Customer Trust TrustArc, the leader in data privacy management and automation, has been selected by OnePIN for GDPR Validation. OnePIN is the world's leading provider of User Engagement services for Mobile Network Operators. The validation provides an independent way to demonstrate GDPR compliance to OnePIN's customers and partners and solidifies its standing as a privacy-forward organization. OnePIN operates in more than 20 countries, where it serves…

NexTech AR Announces Launch of New Video Streaming Solution

NexTech AR Solutions (NexTech), a leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, conferences, and events announced the launch of a new collaborative streaming solution with AI and AR enhancements, that integrates with its existing Virtual Experience Platform (VEP) and its ARitize SaaS offerings. NexTech will also offer the streaming platform ‘ARoom’, as a stand-alone service externally similar to Zoom, increasing the company's revenue potential for 2021.…

ZoomInfo Launches Privacy Clusters to Future-Proof Intent Data

Enables Companies to Build Data-Compliant Go-To-Market Strategies for the Long-Term ZoomInfo, a global leader in go-to-market intelligence solutions, announced that it has launched Privacy Clusters as a part of its premium Streaming Intent offering. Privacy Clusters enable the cookieless production of business intent signals and preserve the anonymity of individuals while offering the company-specific behavioral signals needed to identify early-stage opportunities. With the future of third-party cookies uncertain,…

New DataSpring B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles

Searching for contact and company data just got easier with the release of Lead Liaison’s DataSpring™ module. Native to Lead Liaison’s extremely flexible Sales Enablement platform, the module provides clean, premium business-to-business (B2B) prospect and company data compiled from the most reliable sources New DataSpring B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles. Searching for contact and company data just got easier with the release of Lead…

BigID Announces Snowflake Partnership

BigID, the leader in data discovery and intelligence for privacy, protection, and perspective, announced a partnership with Snowflake, creator of the Data Cloud, to deliver scalable data insights and protection for enterprise data. Joint customers can now get even more value from their Snowflake data through BigID’s advanced data discovery for sensitive and regulated data. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs) With this partnership, BigID provides Snowflake users ML-based…

Dynamic Yield Announces First of Its Kind “No Consent, No Cookies” Solution

Dynamic Yield, the Experience Optimization platform, announced the release of “No Consent, No Cookies” – a new out-of-the-box solution that enables brands to guarantee no data is collected on a user by Dynamic Yield unless they’ve actively opted-in. This comes as an alternative to implementing Dynamic Yield’s set of eXPerience APIs. Today, most consent mechanisms in the market depend on the use of cookies to process opt-out requests. This approach is directly in breach of GDPR guidelines as it allows technology providers to…

DoubleVerify Launches Custom Contextual Solution to Deliver Privacy-friendly Audience Targeting for Advertisers

DV’s Custom Contextual Solution now available to global brands on MediaMath, Verizon Media and Xandr DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced the launch of its Custom Contextual solution for programmatic advertisers. This new offering delivers privacy-friendly targeting by aligning ads to relevant content, in order to maximize user engagement and drive conversion. DV’s Custom Contextual solution will be available on leading DSPs that include: MediaMath,…

New Initiative Unlocks the Power of Consumers and Brings Brands and Social Media Platforms Together to Clean up Hate Online

Spearheaded by Pernod Ricard, and Endorsed by GARM and the ANA, #EngageResponsibly Invites All Stakeholders to Work in Collaboration Towards Stopping Online Hate Speech and Setting New Standards for Responsible Advertising Pernod Ricard USA CEO Ann Mukherjee called on the advertising industry and social media platforms to join a new initiative to help stop the spread of hate speech online and set new standards for responsible advertising. #EngageResponsibly, which is endorsed by the Association of National Advertisers…

Taboola Announces Milestone Adoption for Mobile Apps, Mobile SDK Introduced in 2018 Now Drives More Than $65 Million in Revenue to…

Taboola, the world's leading discovery platform, focusing on making the open web and publishers thrive side-by-side to tech platforms, announced a major adoption milestone for its mobile app product suite, which brings the full scope of Taboola's publisher platform to mobile environments. More than 2,000 of the world's leading publishers have chosen Taboola to implement personalized recommendations within their mobile news apps, including BILD, Daily Mail, El Tiempo, Fox Sports Australia, TudoGostoso, and WeatherBug,…

TrustArc Announces Strong Company Momentum as Organizations Prioritize Privacy as a Strategic Focus

TrustArc Helps Customers Develop Ongoing, Scalable, and Automated Data Privacy Programs TrustArc, the leader in data privacy management and automation, showcased strong company momentum and customer growth over the last year. Customer adoption of the TrustArc Privacy Management Platform increased, and TrustArc strengthened its position as a leading provider of deep privacy intelligence with an expanded partner ecosystem and industry recognition. Demand for the TrustArc Privacy Management Platform reflects a growing need…

Acquia Announces Major Updates To Open DXP At Acquia Engage

New offerings increase velocity of development and improve data-driven intelligence for marketers Digital experience company Acquia announced major updates to the Acquia Open Digital Experience Platform (DXP) at Acquia Engage. The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution for multi-experience customer journeys across all modes of customer interaction. New enhancements will empower developers to innovate their digital experiences faster and help marketers make smarter, …

The State of Privacy Data Rights Around the World – New Research From BigID and the International Association of Privacy Professionals

BigID, the leader in data discovery and intelligence for privacy, protection and perspective, released a report on the state of Privacy Data Rights, in partnership with the International Association of Privacy Professionals (IAPP), the largest and most comprehensive global information privacy community and resource. Privacy regulations like GDPR, CCPA and LGPD are centered on the notion that individuals retain rights to their data. These data rights span rights to access, delete, and correct data and represent how…

Fuse Analytics Integration With StrongSalt

Fuse Analytics based in Atlanta GA, has been migrating and storing enterprise data since 2014. As companies migrate to the cloud, and now, from one cloud service to another, migrating and storing data is becoming increasingly complex due to data privacy regulations. In addition to providing ETL services (Extraction, Transformation, and Loading of data to the new database) Fuse offers a data warehouse SaaS that holds all the legacy data that you need to hold onto, without the cost and complexity of storing in your new…

AdLedger Announces First-Ever OTT Video Ad Deployment Leveraging Blockchain

The Privacy-First, Open-Source CryptoRTB Technology Was Executed At Scale with MadHive (DSP) and Beachfront (SSP) to Address Problems Like Fraud, Transparency, Privacy AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, announced results from its first-in-market CryptoRTB pilot. The protocol was leveraged by over-the-top (OTT) ad solutions companies MadHive and Beachfront to address three widespread problems in the digital advertising industry: fraud,…

Okera Introduces Integration With Collibra Platform

Integrated solution empowers data owners and stewards to automatically enforce data governance and security policies across all analytics tools Okera, which enables companies to secure data access at scale, announced an integration with the Collibra Data Intelligence Platform. This allows data owners and stewards to enable classification attributes defined in Collibra to then automatically create and enforce fine-grained data access control (FGAC) policies via Okera. The integration makes it easier and faster to ensure…