yellowHEAD was honored for its innovative technology platform, Alison, which delivers AI-driven insights to maximize ad creative performance

The Business Intelligence Group recognized yellowHEAD, the AI-powered performance marketing company, in the 2021 Sales and Marketing Technology Awards program known as The Sammys, naming its creative insights platform Alison Product of the Year. The Sammys honor the organizations and products helping solve the challenges organizations have connecting and collaborating with prospects and customers. Alison exemplifies marketing innovation, using AI to help brands analyze and optimize ad creative for maximum ROI and engagement.

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Alison by yellowHEAD is a creative management and analysis technology platform built for the advertising ecosystem. The platform uses proprietary computer vision technology and machine learning algorithms to extract data on creative elements. Its analysis helps marketers understand which colors, music, text, characters, and other elements drive the greatest advertising performance on platforms like Facebook, Google, Snapchat, and TikTok.

”We’re honored to be recognized by the Sammys for our revolutionary creative intelligence platform, Alison. Innovation is a priority at yellowHEAD, and to have that rewarded with such a prestigious award energizes us even more,” said Shai Karmi, Co-Founder and CEO of yellowHEAD. “The post-IDFA landscape has made it more important than ever for marketers to optimize their creative’s efficacy. Alison blends art and data to empower marketers to iterate and achieve maximum performance from their ad creative.”

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Alison turns what has historically been a strictly human process into one that can be quantified, analyzed, and optimized. It bridges the gap between art and data, empowering marketers to identify the key elements that affect the success of their creatives. With full-funnel data spanning across placements and countries, marketers can take a deep dive into the performance of each creative to find what resonates with each audience. As a creative technology platform, Alison stands apart in its ability to deliver actionable insights. It enables creative optimization, detects ad fatigue, offers competitive intelligence, recommends strategies for future creative iterations, and enables rapid creative production in collaboration with yellowHEAD’s creative studio.

“We are proud to reward and recognize yellowHEAD for their innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come.”

The Sammys recognize the technologies and organizations that help to solve the issues companies face to connect prospects and customers. yellowHEAD was honored in the Small Company (101-999 employees) category, alongside prestigious peers such as Contentstack and Pricefx. Other 2021 Sammy recipients include Dun & Bradstreet, Merck & Co., Inc., and OYO Hotels & Homes.

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