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yellowHEAD

yellowHEAD Introduces New Technology to Combat Wasted Mobile Ad Spend

yellowHEAD Has Launched Alison, A Machine Learning Technology That Predicts How Mobile Advertising Campaigns Will Perform. yellowHEAD, a leading provider of holistic mobile marketing solutions that include paid user acquisition (UA), app store optimization (ASO) and search engine optimization (SEO), debuts its proprietary technology Alison, which uses machine learning to enable advertisers to predict revenue opportunities. Engineered by top university math professors in close cooperation with yellowHEAD’s campaign…