yellowHEAD Has Launched Alison, A Machine Learning Technology That Predicts How Mobile Advertising Campaigns Will Perform.
yellowHEAD, a leading provider of holistic mobile marketing solutions that include paid user acquisition (UA), app store optimization (ASO) and search engine optimization (SEO), debuts its proprietary technology Alison, which uses machine learning to enable advertisers to predict revenue opportunities.
Engineered by top university math professors in close cooperation with yellowHEAD’s campaign managers, the unique technology builds itself on precise analysis based on millions of historical data points. Alison examines over 70 parameters of campaign performance, identifies trends in real time and draws actionable conclusions using an advanced machine learning model. With a broad range of clients and products, as well as cross-platform and full funnel insights from large-budget campaigns across various ad platforms (including Facebook, Google and more), Alison is already delivering impressive results by predicting campaign performance for companies like Playtika, Zynga, Gett, Liveperson, Scientific Games and more.
Eyal Argon, Marketing Relations Director at Playtika, says, “Since we’ve been working on Caesars Casino with Alison and the yellowHEAD team, we’ve seen a 27% increase in ROAS from our User Acquisition campaigns.”
An intelligent subsystem constantly analyzes the accuracy of the results predicted and teaches itself how to improve based on previous experience. With Alison, yellowHEAD experts can take actions to optimize campaigns based on predicted results across ad platforms.
Alison adds the power and scale of machine learning to yellowHEAD’s holistic user acquisition approach that combines paid and organic solutions. In addition to bringing higher LTV users to the app, this gives advertisers the ability to uncover previously inaccessible insights and minimize advertising budget waste.
“Since the inception of yellowHEAD, our solutions have been driven by the vision of full-funnel impact, understanding the user behaviour from the first impression of an ad all the way to becoming a top-value user. It demands continuously refined methodology, data-driven automation, and persistent innovation. The age of artificial intelligence is already here, marking the next generation of mobile advertising, and we’re happy to be a part of it,” said Gal Bar, Co-Founder and Co-CEO of yellowHEAD. “I have confidence that Alison will move the needle in the advertising space. This technology is a strategical supplement to our holistic solutions implementing the company’s vision of full-funnel measurement and lifetime value (LTV) prediction modeling. And we will continue to further intensify our technological development to better understand and predict the user journey from an ad click throughout the entire lifetime in the app.”