yellowHEAD, the AI-powered performance marketing company, is officially a winner of a 2021 Public Relations and Marketing Excellence Award. yellowHEAD earned the “Agency of the Year” award for a Large Marketing Agency thanks to its work on Alison, the creative ideation platform, and its efforts in developing ad campaigns for SciPlay.

Marketing Technology News: Owning the Phone Call: A New Frontier for Marketers

“We’re honored to accept this PR & Marketing Excellence Award,” said Merav Katz, yellowHEAD Head of Marketing. “During a time when marketing faces many challenges, it’s profoundly gratifying to be named Agency of the Year for our valuable work with clients. I’d also like to thank yellowHEAD’s creative designers, software engineers, and data analysts, without whom this recognition simply wouldn’t be possible.”

yellowHEAD won the Agency of the Year award for its work on Gold Fish Casino Slots by SciPlay, an underwater-inspired social casino game for mobile devices. The team used Alison’s creative intelligence tools to identify creative opportunities in existing campaigns and recommend optimizations for improved performance. These changes drove a 100% increase in Gold Fish’s seven-day ROI and ARPPU.

Alison is yellowHEAD’s analysis and ideation platform, which examines the creative elements that drive ad campaigns and determines their individual effectiveness. This level of detail provides marketers with insights that streamline creative production and optimization. Alison can also perfect targeted campaigns by offering country and placement recommendations and identifying creative fatigue before it eats into campaign returns.

Since 2014, the Public Relations and Marketing Excellence Awards have recognized PR & marketing agencies, departments, and individuals for exceptional performance and innovations. The awards allow the Business Intelligence Group to identify leading marketing organizations that provide clients with quantifiable campaign performance and business results.

Marketing Technology News: Alliance Data Completes Spinoff of LoyaltyOne Segment