Browsing Tag

Public Relations

Trustgrid Selects William Mills Agency for Public Relations Services

William Mills Agency, an independent public relations and marketing firm specializing in the financial industry, has been chosen to provide public relations services for Trustgrid, a pioneer and leader in connecting centralized applications to distributed data sets. Marketing Technology News: LinkedIn Veteran Doug Camplejohn Joins as EVP & GM of Salesforce Sales Cloud For fintech companies and other enterprise software providers challenged with integrating applications to core banking data held in customer’s…

Zack McKamie Named Androvett Legal Media & Marketing’s Vice President of Marketing

Androvett Legal Media & Marketing, a full-service marketing and public relations agency based in Texas, has named Zack McKamie vice president of marketing. With extensive marketing, advertising and strategic communications experience, Mr. McKamie will lead Androvett's integrated marketing strategies for legal industry clients, professional services firms and related businesses. Since joining the agency in 2010, Mr. McKamie has helped a wide range of businesses develop comprehensive and impactful…

NextGen Leads, a Top-Tier Insurance Lead Generation Platform, Partners with Clearpoint Agency for Public Relations and Marketing…

Award-Winning PR Firm Hired to Provide Strategic Integrated Communications Program for Insurance Sales Leads Company Founded by EX-Googler Clearpoint Agency, a public relations (PR) and digital marketing firm, announced it is leading public relations and marketing communications for NextGen Leads, a top-tier health, Medicare and auto insurance sales leads company. @ClearpointPR is leading public relations and marketing communications for NextGen Leads Clearpoint is managing PR strategy, media relations, social media and…

Karbo Communications Announces Dedicated Content Studio

Agency Delivers Tech PR-Content Integration with Newly Established In-House Creative Division Karbo Communications, a top-ranked U.S. technology public relations (PR) and digital marketing agency, announced the opening of the Karbo Communications Content Studio, the company's dedicated creative division. Purpose-built for technology storytelling, the Content Studio is a one-stop-shop offering a full suite of over 50 creative services spanning social media management, branding, writing, design, photography and video…

Ready to Hire a PR Agency? Here’s How to Sell It to Your CEO

As the marketing leader at a growing SaaS business, you have influence over your marketing budget — but dollars are tight and significant allocations still likely need the buy-in from the CEO or founder. When it comes to marketing spend, you may have made the case for additional team members and are able to get approval for direct ROI-driving initiatives like paid media or trade shows. Today, however, you are ready to add more top-of-the-funnel tools to the marketing toolbox, including the hiring of an experienced PR agency…

Ignite Visibility Named as One of Inc. 5000’s Fastest Growing Companies in America

The San Diego Digital Marketing Agency Earns a Place on the List for Its Third Consecutive Year Inc. Magazine announced that Ignite Visibility, a premier full-service s agency based in San Diego, made their annual list of America’s Fastest Growing Private Companies. Ignite Visibility ranked as number 1,030 on the Inc. list that represents the most successful and dynamic private companies in the country. Since opening in 2013, Ignite Visibility has provided more than 100 clients, ranging from local companies to…

Anderson Group Rebrands, Reflecting its Big Thinking for Impact

Creative Agency Redefines ROI as Realization of Impact Anderson Group is launching its new reinvigorated branding and position that reflects the impact agency's energetic vibe, work ethic, and passion its team provides to clients. "As an impact agency, we inspire, influence, and shape the future—and our new branding better reflects that personality and culture," said President Missy Orlando, Anderson Group, Sinking Spring, Pa. "When it comes to anticipating market changes and exceeding expectations, we think big and…

SmartBug Media Adds Proven B2B Inbound Marketer Kristen Deyo as Marketing Strategist

Kristen Deyo Previously Served as Senior Digital Marketing Manager at Stantive Technologies Group SmartBug Media — a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations — announced the addition of Kristen Deyo as Marketing Strategist. In this role, Deyo will leverage her strong background in all facets of inbound methodology to help clients…

Moving from Media Monitoring to Industry Intelligence

Media monitoring reports often contain a wealth of information that can help companies navigate fast-changing landscape and spot both opportunities and issues on the horizon. Unfortunately, these insights tends to stay buried in the inbox of the PR and communications department and business decision makers lose out on a valuable source of information. So how can communications professionals - both in-house and agency - elevate their insights to the C-Suite to the point that they affect business decisions? The biggest…

Three Misconceptions About Public Relations

If you are looking for media coverage, you’ve come to the right place. Successful PR is simple. Here are the steps. Generate interesting stories consistently. Pitch your stories to writers who create content for an audience you’re interested in. Analyze results, rinse and repeat. It’s a simple process to follow, like keeping the count when you’re dancing. 1–2–3, 1–2–3, 1–2–3. However, in our experience, this might not be what you’re thinking about when you think about PR. You’re racing to the desired outcome —…