Browsing Tag

Public Relations

JSA Marks the Pandemic Anniversary by Saluting the Telecom and Data Center Community’s Continuous Connectivity

Jaymie Scotto & Associates (JSA), the preeminent provider of public relations (PR), digital marketing and event planning services for telecom and data center companies, marks the pandemic anniversary by saluting the critical infrastructure community and its commitment and ability to remain connected, even during these unprecedented times. There's no question that humanity's ability to remain online and virtually connect for work, learning and entertainment during COVID-19 not only made the stay-at-home orders bearable,…

SmartBug Media Named No. 141 on the Inc. 5000 Regionals List for California, Marking Its Second Consecutive and Highest Ranking

Inc. magazine today revealed that SmartBug Media is ranked No. 141 on its second annual Inc. 5000 Regionals: California list, the most prestigious ranking of the fastest-growing California-based private companies. This is the second consecutive year that SmartBug® — a leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, revenue operations and public relations — has…

365 Connect Honored With Platinum AVA Digital Award for Its AI Powered Chatbot Platform

365 Connect, the leading provider of award-winning marketing, leasing, and resident service platforms for the multifamily housing industry, announced today that the company has received a platinum AVA Digital Award for its Digi.Lease AI-powered chatbot platform. This prestigious, global award recognizes 365 Connect's dedication to delivering innovation in today's changing world. Marketing Technology News: MarTech Interview with Heidi Bullock, CMO at Tealium The AVA Digital Awards is an international competition that…

Marketing Maven Named A Top B2B Public Relations And Event Management Firm For The Second Consecutive Year In The Clutch Report

Los Angeles and New York-based Agency Cited for Excellence In Public Relations and Event Management Bicoastal, award-winning public relations firm Marketing Maven, which placed highly in the 2020 report from Clutch, the leading B2B ratings and reviews platform, has just been named for the second consecutive year as one of the top B2B PR firms and one of the leading event management agencies. With a large professional services client roster and more events going virtual over the last 12 months, Marketing Maven has…

Omnicom Public Relations Group Introduces Industry’s First Analytics Platform to Validate Impact of Earned Media on Brand Sales

The new omniearnedID platform empowers communications leaders to demonstrate ROI of earned media Communicators and marketers have long sought a solution for the problem of evaluating the effectiveness of earned media on business outcomes with the same precision as paid media. That is now possible with the launch of Omnicom Public Relations Group's (OPRG) patent-pending precision communications platform, omniearnedID™. "Being able to consistently link earned media to sales is a game changer, not just for PR, but a…

Top 5 PR Technology Tools to Spread your Word

As per the definition from Hubspot, “Public Relations (PR) professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility.” In the most basic sentence, PR helps generate publicity to promote a business. These PR campaigns targets magazines or news articles or getting some coverage…

Cision Announces Updates to Cision Impact, Providing Communicators with New Metrics to Further Prove the Business Value of Earned Media

Now Available in Cision's Next Generation Communications Cloud Only 13% of communicators say they are confident in their ability to demonstrate how their work drives business outcomes.1 In an ongoing effort to build state-of-the-art solutions for communications professionals, Cision announced that it has expanded its attribution technology in Cision Impact to help communicators better align PR metrics with business results. Marketing Technology News: Comviva and Ooredoo Kuwait Form Strategic Partnership Cision…

Karbo Communications Announces Advanced Social Media and SEO Offerings and Presence in Washington D.C.

Agency Expands Social Media and SEO Services with a Social Listening Program, Social Media Creative, Technical SEO, and More Karbo Communications, a top-ranked U.S. technology public relations (PR) and digital marketing agency, announced expanded social media offerings and a new presence in Washington D.C. Karbo Communications is rolling out a wide variety of social media services to meet an increase in client demand. In addition to standard and full-service social media management packages, the agency is expanding…

Gabriel Marketing Group Wins 2020 Communicator Award of Excellence for Its User1st B2B Integrated Campaign for Digital Accessibility

2020 Communicator Awards select GMG’s integrated digital advertising, marketing and PR campaign for User1st about digital accessibility from more than 6,000 entries Gabriel Marketing Group (GMG), the industry’s leading digital marketing and public relations agency for high-growth technology companies, today announced it has won a 2020 Communicator Award of Excellence for best B2B integrated digital advertising, marketing and PR campaign. Selected from more than 6,000 entries, GMG’s award recognizes its strategic…

DQ Selects MWWPR as Public Relations Agency of Record

Agency Focused on Transformational Campaigns to Modernize Dairy Queen MWWPR, one of the top global independent public relations agencies, announced it has been selected as the public relations agency of record by American Dairy Queen Corporation (ADQ). The global quick service restaurant (QSR) brand has more than 4,600 locations in the U.S. and is known for making happy with its food and treats. The DQ® brand engaged a search consultant for its first-ever formal public relations agency search, and MWWPR was selected from…

Nextup Hires Industry Expert as Director of Marketing

Nextup welcomes Julie Lozano as Director of Marketing Nextup, based in Anaheim, California, announced that Julie Lozano has joined the company as Director of Marketing. Julie will develop and oversee marketing, communications, and public relations strategy for the organization in close collaboration with its executive team. Marketing Technology News: Khoros Sees 47% Increase in Online Community Visits During COVID-19 Julie brings over 15 years of automotive experience to her new position. She began her career as a…

Cision Releases 2020 State of the Media Report, Revealing the Latest Trends and Challenges Facing the Media Industry

In its eleventh year of the report, Cision surveyed over 3,200 journalists, it's largest ever Cision released its 2020 State of the Media Report, the company’s eleventh annual, which uncovers the latest trends and challenges facing the media industry, and how PR professionals can better work with their journalist counterparts. Marketing Technology News: Atos Acquires Data Science Firm Miner & Kasch Since the State of the Media survey was initially conducted prior to the declaration of the COVID-19 pandemic,…

Chirp Soars with the Addition of New Partner and Enhanced Capabilities

Chirp, an integrated marketing, communications, public relations and digital agency for high-growth brands, has appointed Marisa Puthoff to Partner, Client Success, and expanded its capabilities to include consumer brands. At Chirp, Marisa will ensure a client-centric approach across the business, deepening the value the agency brings to its clients. Marisa joins Chirp from Edelman, where she was the Client Strategist for the South region. Marisa most recently served as the Client Relationship Manager for Bridgestone…

Vital Capital Selects BackBay Communications as PR Agency of Record

Pioneering Impact Investing Firm Focused on Sub-Saharan Africa Hires BackBay BackBay Communications, a leading integrated financial services public relations, content development and digital marketing firm, today announced that it has been retained as agency of record by Vital Capital, a pioneering impact investor focused on companies in sub-Saharan Africa. BackBay Communications focuses on working with impact investing, private equity and venture capital, asset management, and financial technology clients, and service…

Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record

5W Public Relations, one of the largest independently-owned PR firms in the U.S., announces today that it has been chosen as agency of record for children's screen-free audio platform, Yoto. The account will be managed by 5WPR's parenting specialty team who bring a combination of industry-leading capabilities in health & wellness, with a long-history of expertise in consumer brands. Marketing Technology News: Raydiant Releases Virtual Room With Support From T-Mobile to Help Industries Adjust The COVID-19 outbreak…

Omnicom Group Provides Update on Current Impact of COVID-19

Omnicom Group Inc. announced an update related to coronavirus disease 2019 (COVID-19). John D. Wren, Chairman and Chief Executive Officer of Omnicom, commented, "We have been closely monitoring the COVID-19 pandemic and its impact on our people, clients and operations. Our primary focus is ensuring the safety and well-being of our people. We have implemented a global work from home policy and the majority of our people around the world are currently working remotely. We also continue to support our clients and the…

FleishmanHillard Appoints Leah Katz Managing Director, Business Development for the Americas

Agency Strengthens Growth Function Driving Year-Over-Year Win Performance FleishmanHillard announced the appointment of Leah Katz to managing director, Business Development for the Americas. She will lead efforts and programs designed to drive new business and organic growth for the agency and its brands in the region. Marketing Technology News: CRN Recognizes StorageCraft as a “Coolest Cloud Storage” Company "We have a formidable Global Business Development team and Leah has been an integral leader, helping drive…

J. Wilson Adds Broadcast News Veteran To Reputation Management Team

After 20 years with CBS, CNN, Hardy Spire joins specialized comms boutique Public relations and reputation management agency J. Wilson Advisors announced that PR and journalism veteran Hardy Spire has joined the firm as Managing Director. Spire will advise clients on navigating traditional and new media, messaging, crisis management, and integrated communications campaigns. For more than two decades, Spire worked in television news, most recently as Senior Producer at CNN where he supervised production of "Inside…

The Silver Telegram Launches The PR Playbook Podcast, The First Agency Podcast That Gives Brands DIY Instructions on Public Relations

Founder and CEO of The Silver Telegram, Ronjini Joshua, Launches The PR Playbook, A Business Podcast To Give Brands Communications Insights and Actionable Tips The Silver Telegram, A media-focused PR agency for technology brands, launches The PR Playbook Podcast, a show about the business of communications and DIY instructions educating brands on modern public relations. The PR Playbook Podcast is a spinoff of The PR Playbook, a book published as an essential PR guide for startups, entrepreneurs and lean organizations.…

Trustgrid Selects William Mills Agency for Public Relations Services

William Mills Agency, an independent public relations and marketing firm specializing in the financial industry, has been chosen to provide public relations services for Trustgrid, a pioneer and leader in connecting centralized applications to distributed data sets. Marketing Technology News: LinkedIn Veteran Doug Camplejohn Joins as EVP & GM of Salesforce Sales Cloud For fintech companies and other enterprise software providers challenged with integrating applications to core banking data held in customer’s…