MediaCom And HYPR Launch Influencer Campaign Optimization Tool

MediaCom And HYPR Launch Influencer Campaign Optimization Tool to Improve Audience Reach

Sudipto Ghosh

May 18, 2018

The New Influencer Campaign Optimization Tool Will Enable Advertisers and Marketers to Identify and Improve the Reach and Impact of Their Social Influencer Campaigns by Eliminating Duplicate Audiences Across Influencers

In the latest announcement, MediaCom and HYPR, have announced the joint launch of a new Influencer Optimization Tool — the first of its kind in the influencer marketing industry. HYPR is a leading data-driven influencer platform. Influencer Campaign Optimization Tool was developed jointly with the aim of answering specific needs the parties recognized in the influencer marketing space.

Influencer Campaign Optimization Tool Will Eradicate Audience Overlap Across Influencers and Social Networks

Utilizing HYPR’s database of 1 billion social accounts and over 10 million influencer profiles and audience demographic data, and Mediacom’s expertise in digital campaigns and influencer marketing, the new tool enables clients to accurately curate a list of influencers with precise reach across a targeted audience demographic, and — for the first time — eradicates audience overlap across influencers and social networks.

MediaCom APAC Is the Exclusive Partner for the New HYPR Tool

Marketers can now access a one-stop dashboard to view the unique and total number of followers for a curated influencer list, in order to better assess which influencers will result in the best reach and conversions for a particular campaign. With these insights now available, marketers can successfully source the right influencers for activations, for improved ROI on their influencer marketing initiatives. Mediacom APAC is the exclusive partner for the tool.

This pioneering Influencer Campaign Optimization Tool is being piloted with P&G and will be rolled out to other markets over the coming months.

Priyali Kamath, Brand Director, Hair Care, P&G Asia-Pacific, said, “This innovative tool from HYPR and MediaCom brings data-driven insights to influencer selection by identifying and optimizing the KOLs most appropriate to the brand. Typically, we have seen that there is limited factual data on influencers, and selection is often based on qualitative factors like perceived popularity and topical trends. This unique tool removes this ambiguity, eliminating redundancies in the KOL mix. We are excited to be the first to test this in the Philippines.”

MediaCom’s APAC Global Business Lead for P&G, Nihar Das, added, “We are proud to trial this ground-breaking audience tool on the P&G business first, ultimately helping the world’s biggest advertiser to better understand and optimize their influencer strategies through real, observed data and insights. In doing so, we are setting a new quality benchmark for the future of influencer strategies and metrics, which results in more precise budgeting and greater effectiveness for all marketers.”

At the time of this announcement, Gil Eyal, CEO and Co-Founder of HYPR, said, “The opportunity to work with Mediacom to understand the needs of big players in the influencer space was invaluable.”

Gil added, “Their understanding of the specific challenges that their clients are facing in the space allowed us to customize a solution that will ensure every dollar they spend on influencer marketing is better optimized.”

Currently, HYPR provides the world’s largest and smartest influencer index. Marketers can reach large audiences at scale by targeting influencers based on their audience demographics such as age, location, and interests. Having access to these audience insights is essential to running a successful influencer marketing campaign.

Read More: Is GDPR Really Changing Ad Tech?