Platform integration enables brands to more easily quantify, grow, and optimize their influencer programs and understand the true ROI from those campaigns

Partnerize, the leading provider of AI-powered partnership automation solutions to global brands, announced a new integration with Sideqik, the popular influencer marketing platform. This integration enables more efficient influencer program management by giving brands the ability to quantify the value of influencer marketing.

With marketers planning to invest more in influencer marketing each year, their need to track both engagement metrics and direct sales impacts has become more important. This integration enables brands to quantify sales driven by Sideqik influencer programs within the Partnerize Platform.

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With an existing Sideqik and Partnerize account, users will be able to identify affiliates and influencers using Sideqik’s AI-powered search capabilities, spanning over 20 million social media profiles. Using this integration, Partnerize customers will be able to analyze and view performance data by affiliate or influencer to show influencer ROI.

“This integration with Partnerize is exciting because it enables our clients to accurately assign direct revenue impact to their influencer relationships,” said Jeremy Haile, Sideqik CEO and co-founder. “This data validates the power of word of mouth marketing for the global brand clients we share with Partnerize.”

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“We are very pleased to be integrated with Sideqik,” said Paul Fellows, co-founder and COO of Partnerize. “This integration gives our clients another powerful way to grow, measure, and optimize their partner-driven growth initiatives. More and more brands want to prove business value for the influencer channel, so they can prioritize influencer investment as part of their broader partner strategies. This integration will help our joint clients meet this important need.”

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