Hootsuite unveiled a host of new Instagram functionalities in 2020—here’s how they can transform your Social Media Strategy in 2021

With more than half a billion active daily users, Instagram has become one of the world’s fastest-growing social media platforms.

The platform’s advertising audience grew by more than 76 million in Q3, 2020, and had reached a total of 1.16 billion people by October.

From photo and video posts—to Stories, carousels, and shoppable posts—brands know that there’s a world of opportunity out there on Instagram…but managing all that activity can get complicated fast.

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In 2020, Hootsuite made its customers’ #instalife simpler and more secure with new functionalities that enabled scheduling and publishing of photos, videos, Stories and carousels to Instagram directly from the Hootsuite dashboard.

Hootsuite users can now collaborate with their teams to create and schedule amazing content, engage with their audiences, and track performance in real-time—all in the same dashboard used to manage social media across their networks.

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As Instagram’s global impact will continue to grow exponentially in 2021 — Hootsuite customers can now effectively evolve their Instagram strategies with these new functionalities:

Create stunning visuals in minutes: Use integrated stock photo services and editing tools—including Adobe Stock and Canva—to source beautiful images and craft stunning posts right in Hootsuite.

Work smarter with centralized scheduling and publishing: Easily schedule and publish images, videos, Stories and carousels from the Hootsuite dashboard or mobile app in one calendar view alongside all social content.

Team up to craft better content: Collaborate with teams to create beautiful posts and Stories, add internal comments, and publish via secure approval workflows to ensure everything posted is on-brand.

Find more opportunities to increase engagement: Keep track of customers, competitors and industry hashtags in one place, then easily join relevant conversations to build dynamic audience relationships.

Measure performance and grow impact: Pick metrics, track progress, and prove the content strategy effectiveness with visual reports that showcase exactly what’s working on Instagram—and why.

Do more with these already loved tools: Source brand-approved assets, share products from the Shopify store, monitor photo tags, and much more using Hootsuite integrations with AEM Assets, Shopview, Adview, and other apps.

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