Pinterest Expands Pinterest Marketing Partners Program With Creative Specialty

Shalaka Nalawade

June 19, 2018

Pinterest’s Creative PMPs Now Allow Pinterest Advertisers To Engage With Seven New Ad Platforms

Pinterest recently announced the addition of the fifth specialty to its Pinterest Marketing Partners (PMP) program – Creative PMP – an addition to its list of Marketing Partner specialties which include Advertising, Content Marketing, Measurement, and Audiences. These Creative PMPs will enable businesses to scale how they create Pinterest content.

Advertisers can now work with seven new Creative PMPs – Popular Pays, QuickFrame, Shutterstock Custom, Social Native, VidMob, Vidsy, and The Online Studio – that have built solutions through the Pinterest API. These Marketing Partners are giving brands an access to creative development tools that make it easy to build, manage and launch engaging Pins. Creative PMPs can help advertisers with everything from developing high-quality creative content to managing complex campaigns to refining targeting and measuring results.

Also Read: Pinterest to Go with Auto-Play Video Ads to Drive Revenue

Heintz gif — An example of a .gif created for Heinz by VidMob, one of the Creative PMPs

“Pinterest is leading the way with visual discovery and we know that high-quality creative is what drives engagement and performance, so we couldn’t be more thrilled to partner with Pinterest on this journey as a Pinterest Marketing Partner.”
– Alex Collmer, Founder/CEO VidMob

Designed and built for Pinterest

“Since Pinterest is visual and personal, creating good Pins requires a special touch. With our new PMPs, marketers get access to teams already trained by the Pinterest Creative Strategy team on our best practices. These teams have created thousands upon thousands of Pins to date and are now ready to help businesses make more,” inform Alex Guttler and Jyri Kidwell, through the company’s blog post.

Guttler and Kidwell add that with the new tools from these PMPs, brands can now tap 10,000+ designers, editors, copywriters, photographers, videographers, and creators. “There are tools to manage briefs, assets, style guidelines and feedback,” they explain, adding “Now making high-quality Pins can happen faster than ever before”. Thus, advertisers will now be able to create Promoted Pins that can be delivered directly to their boards for their ad campaigns.

“Brand Networks is excited about the year on year growth and impact we are witnessing in key verticals on Pinterest; we couldn’t be more bullish about the opportunity for advertisers.”

– Dave Fall, CEO Brand Networks

Pinterest also announced that it has added Smartly.io to its list of Advertising PMPs and Hootsuite to its list of Content Marketing PMPs.

Shalaka Nalawade

Shalaka has been a journalist for past eight years, having worked with media houses like Times of India and All India Radio. She can dabble in writing about topics that range from subjects like science, visual arts, music, fashion, and pop culture. A published author, in her free time you'll find her either cooking up plots for her next book or thinking about baking cakes.