Pinterest’s Creative PMPs Now Allow Pinterest Advertisers To Engage With Seven New Ad Platforms
Pinterest recently announced the addition of the fifth specialty to its Pinterest Marketing Partners (PMP) program – Creative PMP – an addition to its list of Marketing Partner specialties which include Advertising, Content Marketing, Measurement, and Audiences. These Creative PMPs will enable businesses to scale how they create Pinterest content.
Advertisers can now work with seven new Creative PMPs – Popular Pays, QuickFrame, Shutterstock Custom, Social Native, VidMob, Vidsy, and The Online Studio – that have built solutions through the Pinterest API. These Marketing Partners are giving brands an access to creative development tools that make it easy to build, manage and launch engaging Pins. Creative PMPs can help advertisers with everything from developing high-quality creative content to managing complex campaigns to refining targeting and measuring results.
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“Since Pinterest is visual and personal, creating good Pins requires a special touch. With our new PMPs, marketers get access to teams already trained by the Pinterest Creative Strategy team on our best practices. These teams have created thousands upon thousands of Pins to date and are now ready to help businesses make more,” inform Alex Guttler and Jyri Kidwell, through the company’s blog post.
Guttler and Kidwell add that with the new tools from these PMPs, brands can now tap 10,000+ designers, editors, copywriters, photographers, videographers, and creators. “There are tools to manage briefs, assets, style guidelines and feedback,” they explain, adding “Now making high-quality Pins can happen faster than ever before”. Thus, advertisers will now be able to create Promoted Pins that can be delivered directly to their boards for their ad campaigns.
The blog post claims that 90% of weekly Pinners use Pinterest for purchase decisions. “In fact, 78% of people say that content from brands is useful. And with Creative PMPs, advertisers can quickly get from idea to creating campaigns that get people to try and buy. Our PMPs can deliver finished Pins directly to advertiser boards so they can be used in ad campaigns,” concludes the blog post.
Pinterest also announced that it has added Smartly.io to its list of Advertising PMPs and Hootsuite to its list of Content Marketing PMPs.
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