Customer Experience (CX) today is as important a differentiator for manufacturers as product quality and price. Interactions on any level …
From Barrier to Enabler: Shifting to a New MarTech Perspective
When it comes to MarTech, it often feels like marketers have to navigate between two parallel galaxies simultaneously: the need …
Getting Started with LinkedIn Live
LinkedIn Live is LinkedIn’s version of Facebook or Instagram Live. This new platform allows users to broadcast live video to …
Five Common Personalization Mistakes Marketers Make
The concept of Personalization is now firmly ingrained in every marketer’s vernacular. From the simple ‘salutation,’ right through to more complex behavioral …
The Ultimate Brand Consistency Checklist for Local Marketing
Why does brand consistency matter? The most successful multi-located brands know that brand consistency means everything. In fact, recent reports …
We’re Are All Beginning to Recognize Our Creative Power – and Have Social Media to Thank
As another Social Media Day rolls around on 30th June, the accusations of it diminishing our self-esteem and ability to …
Zipwhip Launches 2.0 Browser Extension to Make Texting for Business Even Faster, Easier and More Convenient
New Extension for Chrome Grants Businesses Direct Access to Texting-For-Business Solution Within Existing Workflows Zipwhip, the leading provider of texting …
Really Simple Systems CRM Launches New Quotations Feature
The Sales Quotation Is Stored in Both the CRM Account and Sales Opportunity Record, Providing a Full Trail of the …