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Customization

It’s All About You, Get Ready for Complete Customization in Shopping

FitSmallBusiness.com Lists 5 Key Ways The Retail Landscape Will Change After COVID-19 We already see that the COVID-19 pandemic has drastically changed American spending habits. But, we didn't quite realize just how vast it would alter shopping habits. As brick-and-mortar retailers close their doors to combat the outbreak, online retailers are seeing a huge uptick in sales as many of us have little else to do these days. Increased Demand for Fitness Apps & Streaming Car Industry Coronavirus…

These 5 Trends Will Dominate Online Shopping in 2020

By the end of 2019, the total value of eCommerce retail sales could reach $3.4 trillion, closing a decade of steady growth. The online shopping landscape has developed massively to provide a constantly better experience for shoppers. And with the ever-growing consumer demands, novel technologies, and fresh practices, maybe the best is yet to come. The only way to stay ahead of the curve is by keeping an eye on the latest trends. So, what should eCommerce retailers focus on to welcome the new decade in all its glory? 1.…

Personalization, Customization, Configuration: An Intro for E-commerce Marketers

In 2015, Deloitte predicted the rise of made-to-order mass personalization. Its research showed that brands that offer personalization opportunities – and do it well – can expect an ROI on Marketing spend of 500 to 800 percent. In the four years since then, brands interested in enjoying such ROI have faced two major problems: first, one of definitions. While Deloitte writes about “Personalization,” what the study describes is a blend of personalization, customization, and configuration. The difference between these is…

Headless Commerce: A ‘Best of Both Worlds’ Approach for Manufacturers

Customer Experience (CX) today is as important a differentiator for manufacturers as product quality and price. Interactions on any level of business impact customer perception and their decision to keep coming back or not. In these times, where digitization shapes how buyers think and what they expect, relying on just traditional stores or distributors to reach end-customers is no longer enough. Manufacturers need a way to deliver the same level of the personalized customer experience through online channels that…

From Barrier to Enabler: Shifting to a New MarTech Perspective

When it comes to MarTech, it often feels like marketers have to navigate between two parallel galaxies simultaneously: the need to get back to the brilliant basics and the urge to continuously evolve and adopt to the emerging tech and channels. For this reason, marketers might often be left with the impression that MarTech is complex and overwhelming. MarTech can quickly become a barrier to growth. I’m listing here the most common pitfalls. The right solution, the wrong mindset Marketers have been sold the right…

Getting Started with LinkedIn Live

LinkedIn Live is LinkedIn’s version of Facebook or Instagram Live. This new platform allows users to broadcast live video to their network, and allows company pages to broadcast to their followers. The platform is being rolled out slowly and is currently being piloted by a small group of users, so it isn’t yet available to the general public, but you can apply to be a part of the pilot program. I was able to get early access to LinkedIn Live as part of the alpha group (more on how to get in below). While I applied via…

Five Common Personalization Mistakes Marketers Make

The concept of Personalization is now firmly ingrained in every marketer’s vernacular. From the simple ‘salutation,’ right through to more complex behavioral tracking for subsequent ‘predictive offers’. But despite great inroads in Data and Technology capabilities that can drive relevant and personalized experiences, many brands are still falling short of reaching their true potential to connect with their customers. In this article, we take a look at five common Personalization mistakes brands make, and how we can…

The Ultimate Brand Consistency Checklist for Local Marketing

Why does brand consistency matter? The most successful multi-located brands know that brand consistency means everything. In fact, recent reports indicate that well-managed and consistent brands may be worth up to 20% more than competitors. In most cases, consistency is the foundation of brand equity or a customer's perception of your brand. Unfortunately, brand equity isn't built overnight. For the vast majority of multi-located businesses and organizations, brand equity is built very, very slowly. The fact is, your…

We’re Are All Beginning to Recognize Our Creative Power – and Have Social Media to Thank

As another Social Media Day rolls around on 30th June, the accusations of it diminishing our self-esteem and ability to communicate will inevitably be fired. But I’ll be taking a different view. As well as bringing us incredible connectivity, I believe social media has finally allowed us to unleash our creative potential and is shaping us into the most expressive versions of ourselves. In a survey of British teens by the Royal Society For Public Health, respondents cited the benefits of self-expression and self-identity…

Zipwhip Launches 2.0 Browser Extension to Make Texting for Business Even Faster, Easier and More Convenient

New Extension for Chrome Grants Businesses Direct Access to Texting-For-Business Solution Within Existing Workflows Zipwhip, the leading provider of texting for business, announced the launch of the Zipwhip 2.0 Browser Extension, which offers users the essential features of the Zipwhip app without ever having to leave a customer relationship management (CRM) system or web page. Building on its history as the pioneers of the texting-for-business industry, Zipwhip is on a mission to create a seamless experience that makes…

Really Simple Systems CRM Launches New Quotations Feature

The Sales Quotation Is Stored in Both the CRM Account and Sales Opportunity Record, Providing a Full Trail of the Activity for Really Simple Systems' Clients Leading CRM vendor, Really Simple Systems, has launched a new feature that lets users create sales quotations from their CRM. Responding to customer demand, the new Quotations functionality provides an all-in-one sales pipeline and quoting solution where users can manage and complete the whole sales process. The new feature, available in the company's…