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Emerging Tech

From Billboards to Big Data: The Future of Advertising Amid the Rise of Emerging Tech

The Golden Age of Advertising saw the shift from print to the earliest iterations of digital, amid the rise of broadcast and television, following shoppers into their homes and propelling advertising towards the personal. With the birth of market research, Personalization became more of a science than an art,  enabling advertisers to better target their efforts and paving the way towards big data as we know it. In 2019, programmatic advertising – a new niche in Digital Advertising - is set to become an $84 billion industry.…