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Jim Sturm

Data: Consumers First Hear About New Retailers Through Friends and Family

Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the first time they hear about a retailer they've never purchased from is through friends and family, according to a new study by Yes Marketing. In "The Retail Shopper's Journey to Loyalty," Yes Marketing surveyed over 1,000 retail shoppers and found that word-of-mouth recommendations significantly outweighed other sources, including product review sites (8%), influencer recommendations…

Data: Over Half of Consumers Use Mobile Apps When Shopping In-Store

Yes Marketing Finds More Than Half of Consumers Are Using Smartphones and Mobile Devices to Enhance Their In-Store Shopping Experience Whether it's to find and redeem coupons or to locate sale items, more than half of consumers (57 percent) have used a retailer's mobile app while in-store, indicating that the industry has reached a tipping point in consumers' cross-channel expectations, according to a new study by Yes Marketing. In its Surviving the Retail Apocalypse report, Yes Marketing surveyed over 1,000 consumers…

‘Yes Lifecycle Marketing’ Rebrands as ‘Yes Marketing’ to Fulfill New Vision

The Multichannel Marketing Services and Technology Provider Executes on Company Vision with a New Name and Website Yes Lifecycle Marketing, the leading multichannel marketing services and technology provider, announced the company will operate under the name Yes Marketing and has relaunched its website, reflecting a renewed vision on empowering brands to harness the value of their consumer relationships. Through a unique combination of marketing services, robust data and advanced technologies, Yes Marketing will be…

Data: Over Half of Consumers Ignore Retailer Emails Because of Inbox Overload

Many Marketing Emails Are Ignored Even Though Nearly Half of Consumers Rank Email as Their Preferred Channel for Marketing Communications Despite 47 percent of consumers ranking email as their preferred channel for brand communications, over half (55 percent) ignore marketing emails due to inbox overload, according to a new study from Yes Lifecycle Marketing. For its Surviving the Retail Apocalypse report, Yes Lifecycle Marketing surveyed over 1,000 consumers of all ages and found that in addition to inbox overload,…

Infogroup Adds World-class Digital Talent to Expand Digital Capabilities and Accelerate Company Vision and Mission

The Leading Data, Multichannel Marketing Solutions and Services Provider Welcomes Five New Executives to Provide Clients with Enhanced Digital Capabilities and Technology Innovation Infogroup, a leading provider of data and multichannel marketing solutions, announced the expansion of its digital services and the hiring of five new executives to grow its digital, data and technology capabilities to accelerate the company's vision and mission. Infogroup is expanding its digital solutions and services to empower brands to…