‘Yes Lifecycle Marketing’ Rebrands as ‘Yes Marketing’ to Fulfill New Vision

'Yes Lifecycle Marketing' Rebrands as 'Yes Marketing' to Fulfill New Vision

The Multichannel Marketing Services and Technology Provider Executes on Company Vision with a New Name and Website

Yes Lifecycle Marketing, the leading multichannel marketing services and technology provider, announced the company will operate under the name Yes Marketing and has relaunched its website, reflecting a renewed vision on empowering brands to harness the value of their consumer relationships.

Through a unique combination of marketing services, robust data and advanced technologies, Yes Marketing will be their clients’ trusted advisor in all marketing efforts, providing end-to-end customer journey enablement, from awareness through acquisition to loyalty. The company’s integrated, services-based and technology-agnostic approach will empower marketers to engage consumers along each lifecycle stage.

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“Our mission is to connect brands with consumers to drive engagement and build brand advocacy,” said Jim Sturm, president, Yes Marketing. “Our robust technology capabilities, world-class marketing services teams and best-of-breed data assets help our clients get to ‘yes’ with their consumers – ‘yes’ to becoming a new customer, to buying more, to spending more and to becoming loyal brand advocates.”

Yes Marketing will continue to invest in its technology and services roadmap in order to meet the needs of its clients and support additional marketing capabilities including digital acquisition, integrated social and display advertising, personalized communications and loyalty program management. These integrated services will further enhance Yes Marketing’s capabilities to support a full range of multichannel communications, including email, programmatic media, web, social, mobile, mobile messaging, e-commerce, and direct mail.

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“As a company dedicated to exceeding our clients’ expectations, we understand the importance of adapting to our clients’ needs in order to provide the highest level of service and drive incremental business results,” said Michael Iaccarino, CEO and chairman, Infogroup, parent company of Yes Marketing. “Our new name and direction embody our commitment to be our clients’ trusted advisor when it comes to building relationships with their customers that result in lifetime loyalty and drive revenue.”

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