Founded Inside Area 120, Google’s Incubator for Experimental Projects, AdLingo Helps Brands Engage Customers in Real-Time Conversations Directly Within Display Ads
AdLingo, a new platform built within Area 120, Google’s incubator for experimental projects, is using the power of display advertising to help brands deliver their conversational assistants to their customers at scale.
Meet AdLingo (@weareadlingo): a new conversational marketing platform from Area 120, @Google’s experimental lab. AdLingo makes it easier for consumers to discover branded conversational assistants. Learn more: https://tcrn.ch/2ClscZ1
AdLingo announced the launch of a new conversational marketing platform that will make it easier for consumers to discover branded conversational assistants. Through AdLingo, advertisers will be able to place their conversational assistants inside interactive display ad units and reach their target audience at scale.
The AdLingo team — consisting of co-founders Vic Fatnani and Dario Rapisardi, and Head of Partnerships, Stephanie Lyras — has been working to solve conversational assistant discovery for over two years, partnering with early access technology partners Valassis Digital, LivePerson and Take. Early clients have also included Allstar Kia and live auction site Tophatter.
“Conversational assistants are revolutionizing how brands and consumers engage with one another, facilitating real-time, two-way conversations that let brands answer their customers’ most pressing questions,” said Fatnani. “Our new platform is bringing these valuable conversations to the web pages and mobile apps that consumers are already browsing.”
The introduction of AdLingo comes at a time when businesses are increasingly turning to AI-powered conversational assistants to streamline the way consumers learn about and shop for their products. Rather than navigating across a host of product pages and FAQ sections, consumers can simply type their question into a display ad and receive the right information within a matter of moments.
In a test campaign, Allstar Kia found that its customers loved having an always-on, interactive chat experience and that delivering its conversational assistant directly to consumers went a long way toward optimizing the research and discovery phases of its sales cycle.
“AdLingo lets our customers browse inventory, determine car trade-in value and make an appointment with a salesperson — all within an engaging, interactive experience that meets them right where they are,” said Chris Ferrall, Director of Internet Marketing Allstar Kia. “By using the platform, we greatly increased the scale of our conversational assistant offering and dramatically reduced the amount of time it took for customers to learn about, consider and purchase our products.”