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Yes Lifecycle Marketing

Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-Themed Messages

Yes Lifecycle Marketing Finds Cyber Monday Emails Sent Day-Of Drive Higher Conversions Despite Spike in Email Volume Cyber Monday emails sent in 2017 generated the highest average conversion rates (purchase per click) among all holiday emails (9.8 percent), confirming Cyber Monday's significant potential as a purchase driver. In its 2018 Holiday Marketing Guide, Yes Lifecycle Marketing analyzed over 8 billion emails sent in Q4 2017 through its multichannel communications platform Yesmail360i. The report found that…

‘Yes Lifecycle Marketing’ Rebrands as ‘Yes Marketing’ to Fulfill New Vision

The Multichannel Marketing Services and Technology Provider Executes on Company Vision with a New Name and Website Yes Lifecycle Marketing, the leading multichannel marketing services and technology provider, announced the company will operate under the name Yes Marketing and has relaunched its website, reflecting a renewed vision on empowering brands to harness the value of their consumer relationships. Through a unique combination of marketing services, robust data and advanced technologies, Yes Marketing will be…

Data: Over Half of Consumers Ignore Retailer Emails Because of Inbox Overload

Many Marketing Emails Are Ignored Even Though Nearly Half of Consumers Rank Email as Their Preferred Channel for Marketing Communications Despite 47 percent of consumers ranking email as their preferred channel for brand communications, over half (55 percent) ignore marketing emails due to inbox overload, according to a new study from Yes Lifecycle Marketing. For its Surviving the Retail Apocalypse report, Yes Lifecycle Marketing surveyed over 1,000 consumers of all ages and found that in addition to inbox overload,…

Study: Holiday Marketing Emails Generate, on Average, Higher Conversions Than Business-As-Usual Emails

Themed Campaigns That Reference Specific Holidays See Lower Open Rates, but Generate More Conversions Than BAU Messages Holiday emails sent in Q4 of last year often drove higher conversion rates than business-as-usual (BAU) emails, despite generating 16.8 percent lower open rates, indicating the importance of message theme, type of offer and time of deployment when it comes to capturing subscriber attention and maximizing share of wallet. In its 2018 Holiday Marketing Guide, Yes Lifecycle Marketing analyzed almost 8…

Yes Lifecycle Marketing Hires Former Brierley+Partners Executive To Lead The Company’s Evolution

The multichannel marketing solutions provider welcomes new leadership to expand technology and grow its service suite Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced the hiring of Jim Sturm, president, and Gina Carfagno, senior vice president of sales, to evolve its reach and offerings, expand its technology and grow its service suite. Sturm brings to the role decades of experience after most recently serving as president and CEO of global loyalty leader,…

Data: Smartphone Orders Account for Half of All Email-Driven Orders and Generate a Third of All Email-Driven Revenue for the First Time

New Yes Lifecycle Marketing Report Reveals New Milestones for Smartphone Usage and Finds Lower Email Volume but Higher Unsubscribe Rates Post-Holiday Email-driven smartphone performance reached a milestone in Q1 2018. For the first time, smartphones generated over 35 percent of all email-driven revenue and half of all email-driven orders, according to data released recently by Yes Lifecycle Marketing. In the newly released, "Email Benchmark Report: Maintaining the Holiday Momentum," Yes Lifecycle Marketing analyzed…

TechBytes with Ivy Shtereva, Director, Marketing and Marketing Operations – Yes Lifecycle Marketing

Ivy Shtereva Director, Marketing and Marketing Operations, Yes Lifecycle Marketing As the date For GDPR to come into force, closes in, global organizations are hoping to get as much information as they can on how they cope with the upcoming disruptions. AI and Machine Learning could be a potent tool to help companies sail through the post-GDPR era. To understand what the biggest impact of GDPR on the tech industry would be, especially on the B2B Marketing and advertising sectors, we spoke to Ivy Shtereva of Yes…

Data: Mobile Conversion Rate Equals Desktop for the First Time

New Yes Lifecycle Marketing Report Reveals Milestone in Mobile, Identifies Opportunities to Optimize Mobile Path-To-Purchase Email marketing reached a new milestone at the end of 2017. For the first time, orders per click for desktop and mobile were equivalent at 3.3 percent, according to data released recently by Yes Lifecycle Marketing. In its latest Email Benchmark Report: A Marketer's Guide to 2018, Yes Lifecycle Marketing analyzed almost 9 billion emails sent in Q4 2017, and over 30 billion sent in…

Latest Report: 90% Marketers List Email as One of Their Top Priorities in 2018

New Yes Lifecycle Marketing Report Finds That Marketers Are Prioritizing Email, Website, and Social Channels in 2018, but Overlooking the In-Store Experience According to the latest Yes Lifecycle Marketing survey, 89 percent of marketers listed email as one of their top three priorities in 2018, indicating that email marketing continues to be a staple even as other channels like social media and mobile apps mature. Recommended Read: Voilà! the Internet Crosses 4 Billion User Mark, and 80% of Them Are on Social…