Michael Iaccarino

Yes Marketing survey finds most people have a go-to travel brand they consider above all else Nearly a quarter (25%) of travelers say they don't feel adequately rewarded for their loyalty to travel and hospitality brands, suggesting…
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Yes Marketing Survey Finds Price Is the Most Influential Factor When Selecting a Travel Brand Gen Zers and Millennials are twice as likely as their older counterparts to consider perks as the most significant factor when selecting a new…
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Independent Research Firm Finds Only 4% of Respondents Say They Do Not Experience Any Challenges When It Comes to Utilizing Data in Their Marketing Efforts According to a new commissioned study conducted by Forrester Consulting on behalf…
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Yes Marketing study finds holiday-themed emails sent in November 2018 drove double the conversion rates of those sent in December 2018 as Black Friday's popularity grew In Q4 2018, twenty-six percent of marketers sent Black Friday emails…
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Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the first time they hear about a retailer they've never purchased from is through friends and family,…
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Yes Marketing Finds Most People Rank Value/Quality of Products as Their Top Driver for Loyalty to Retailers Over half of consumers say they will pay more to buy from a retailer they're loyal to, indicating a significant opportunity for…
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Yes Marketing Finds More Than Half of Consumers Are Using Smartphones and Mobile Devices to Enhance Their In-Store Shopping Experience Whether it's to find and redeem coupons or to locate sale items, more than half of consumers (57…
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Yes Lifecycle Marketing Finds Cyber Monday Emails Sent Day-Of Drive Higher Conversions Despite Spike in Email Volume Cyber Monday emails sent in 2017 generated the highest average conversion rates (purchase per click) among all holiday…
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The Multichannel Marketing Services and Technology Provider Executes on Company Vision with a New Name and Website Yes Lifecycle Marketing, the leading multichannel marketing services and technology provider, announced the company will…
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Many Marketing Emails Are Ignored Even Though Nearly Half of Consumers Rank Email as Their Preferred Channel for Marketing Communications Despite 47 percent of consumers ranking email as their preferred channel for brand communications,…
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Marketing and Digital Media Veteran to Build out Company's Marketing Strategy Through Next Stage Growth Infogroup, a leading provider of data and multichannel marketing solutions, announced Tony Marlow has been appointed chief marketing…
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AC Business Media, a Prominent B2B Media, and Business Intelligence Company, Will Retain Infogroup to Provide Data Management Services Infogroup Media Solutions, the leading provider of business and consumer media management…
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