Yes Marketing Finds More Than Half of Consumers Are Using Smartphones and Mobile Devices to Enhance Their In-Store Shopping Experience …
Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-Themed Messages
Yes Lifecycle Marketing Finds Cyber Monday Emails Sent Day-Of Drive Higher Conversions Despite Spike in Email Volume Cyber Monday emails …
‘Yes Lifecycle Marketing’ Rebrands as ‘Yes Marketing’ to Fulfill New Vision
The Multichannel Marketing Services and Technology Provider Executes on Company Vision with a New Name and Website Yes Lifecycle Marketing, …
Data: Over Half of Consumers Ignore Retailer Emails Because of Inbox Overload
Many Marketing Emails Are Ignored Even Though Nearly Half of Consumers Rank Email as Their Preferred Channel for Marketing Communications …
Infogroup Hires Former Yahoo Marketing Executive Tony Marlow as Chief Marketing Officer
Marketing and Digital Media Veteran to Build out Company’s Marketing Strategy Through Next Stage Growth Infogroup, a leading provider of …
AC Business Media appoints Infogroup Media Solutions as Data and Media Management Partner
AC Business Media, a Prominent B2B Media, and Business Intelligence Company, Will Retain Infogroup to Provide Data Management Services Infogroup …
Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails
Yes Lifecycle Marketing Study Finds Black Friday Emails Drove Higher Open Rates, Yet Cyber Monday emails Boasted Higher Conversion Rates …