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Michael Iaccarino

Data: 1 in 4 Travelers Don’t Feel Adequately Rewarded for Their Loyalty to Travel Brands

Yes Marketing survey finds most people have a go-to travel brand they consider above all else Nearly a quarter (25%) of travelers say they don't feel adequately rewarded for their loyalty to travel and hospitality brands, suggesting there's room for improvement when it comes to these brands' retention and loyalty strategies, according to a new study by Yes Marketing. In their report "Understanding the Traveler's Journey," Yes Marketing surveyed more than 1,000 travelers on their priorities as they progress along their…

Data: Gen Zers and Millennials Are Twice as Driven by Travel Perks as Older Generations

Yes Marketing Survey Finds Price Is the Most Influential Factor When Selecting a Travel Brand Gen Zers and Millennials are twice as likely as their older counterparts to consider perks as the most significant factor when selecting a new travel and hospitality brand (10% compared to 5%), according to a new study by Yes Marketing. For their "Understanding the Traveler's Journey" report, Yes Marketing surveyed more than 1,000 travelers on their priorities as they engage with travel and hospitality brands. While more than…

Study: As Data Volume Increases, So Does Data Pollution

Independent Research Firm Finds Only 4% of Respondents Say They Do Not Experience Any Challenges When It Comes to Utilizing Data in Their Marketing Efforts According to a new commissioned study conducted by Forrester Consulting on behalf of Infogroup, the average amount of marketing dollars spent on customer data and analytics has nearly doubled over the past two years. Yet over two-thirds of sales and marketing professionals claim that they experience challenges in all four stages of the data process: collecting the…

Data: A Quarter of Brands Sent Black Friday Emails in the First Half of November 2018 as Consumers Begin Holiday Shopping Earlier

Yes Marketing study finds holiday-themed emails sent in November 2018 drove double the conversion rates of those sent in December 2018 as Black Friday's popularity grew In Q4 2018, twenty-six percent of marketers sent Black Friday emails before November 19 and some started as early as November 1, according to a new report by Yes Marketing. This represents a notable shift that indicates marketers are adjusting their holiday strategies as consumers begin their holiday shopping earlier in the season. In its 2019 Holiday…

Data: Consumers First Hear About New Retailers Through Friends and Family

Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the first time they hear about a retailer they've never purchased from is through friends and family, according to a new study by Yes Marketing. In "The Retail Shopper's Journey to Loyalty," Yes Marketing surveyed over 1,000 retail shoppers and found that word-of-mouth recommendations significantly outweighed other sources, including product review sites (8%), influencer recommendations…

Data: Over Half of Consumers Will Pay More to Buy from a Retailer They’re Loyal to

Yes Marketing Finds Most People Rank Value/Quality of Products as Their Top Driver for Loyalty to Retailers Over half of consumers say they will pay more to buy from a retailer they're loyal to, indicating a significant opportunity for brands to drive long-term revenue from their loyal customer base, according to a new study by Yes Marketing. In "The Retail Shopper's Journey to Loyalty" report, Yes Marketing surveyed over 1,000 retail shoppers to identify their priorities and motivations as they move along the…

Data: Over Half of Consumers Use Mobile Apps When Shopping In-Store

Yes Marketing Finds More Than Half of Consumers Are Using Smartphones and Mobile Devices to Enhance Their In-Store Shopping Experience Whether it's to find and redeem coupons or to locate sale items, more than half of consumers (57 percent) have used a retailer's mobile app while in-store, indicating that the industry has reached a tipping point in consumers' cross-channel expectations, according to a new study by Yes Marketing. In its Surviving the Retail Apocalypse report, Yes Marketing surveyed over 1,000 consumers…

Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-Themed Messages

Yes Lifecycle Marketing Finds Cyber Monday Emails Sent Day-Of Drive Higher Conversions Despite Spike in Email Volume Cyber Monday emails sent in 2017 generated the highest average conversion rates (purchase per click) among all holiday emails (9.8 percent), confirming Cyber Monday's significant potential as a purchase driver. In its 2018 Holiday Marketing Guide, Yes Lifecycle Marketing analyzed over 8 billion emails sent in Q4 2017 through its multichannel communications platform Yesmail360i. The report found that…

‘Yes Lifecycle Marketing’ Rebrands as ‘Yes Marketing’ to Fulfill New Vision

The Multichannel Marketing Services and Technology Provider Executes on Company Vision with a New Name and Website Yes Lifecycle Marketing, the leading multichannel marketing services and technology provider, announced the company will operate under the name Yes Marketing and has relaunched its website, reflecting a renewed vision on empowering brands to harness the value of their consumer relationships. Through a unique combination of marketing services, robust data and advanced technologies, Yes Marketing will be…

Data: Over Half of Consumers Ignore Retailer Emails Because of Inbox Overload

Many Marketing Emails Are Ignored Even Though Nearly Half of Consumers Rank Email as Their Preferred Channel for Marketing Communications Despite 47 percent of consumers ranking email as their preferred channel for brand communications, over half (55 percent) ignore marketing emails due to inbox overload, according to a new study from Yes Lifecycle Marketing. For its Surviving the Retail Apocalypse report, Yes Lifecycle Marketing surveyed over 1,000 consumers of all ages and found that in addition to inbox overload,…

Infogroup Hires Former Yahoo Marketing Executive Tony Marlow as Chief Marketing Officer

Marketing and Digital Media Veteran to Build out Company's Marketing Strategy Through Next Stage Growth Infogroup, a leading provider of data and multichannel marketing solutions, announced Tony Marlow has been appointed chief marketing officer. Marlow is based in New York and reports directly to Michael Iaccarino, chairman and CEO of Infogroup. An accomplished industry veteran with more than a decade of marketing and digital media expertise, Marlow brings a strong track record of turning data into actionable insight…

AC Business Media appoints Infogroup Media Solutions as Data and Media Management Partner

AC Business Media, a Prominent B2B Media, and Business Intelligence Company, Will Retain Infogroup to Provide Data Management Services Infogroup Media Solutions, the leading provider of business and consumer media management solutions, announced that it has added AC Business Media to its client roster. Through this new partnership, Infogroup will deliver advanced data processing, media management, and market strategy services to help AC Business Media expand its list rental opportunities, gain a more…