Yes Marketing survey finds most people have a go-to travel brand they consider above all else Nearly a quarter (25%) …
Data: Gen Zers and Millennials Are Twice as Driven by Travel Perks as Older Generations
Yes Marketing Survey Finds Price Is the Most Influential Factor When Selecting a Travel Brand Gen Zers and Millennials are …
Study: As Data Volume Increases, So Does Data Pollution
Independent Research Firm Finds Only 4% of Respondents Say They Do Not Experience Any Challenges When It Comes to Utilizing …
Data: A Quarter of Brands Sent Black Friday Emails in the First Half of November 2018 as Consumers Begin Holiday Shopping Earlier
Yes Marketing study finds holiday-themed emails sent in November 2018 drove double the conversion rates of those sent in December …
Data: Consumers First Hear About New Retailers Through Friends and Family
Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the …
Data: Over Half of Consumers Will Pay More to Buy from a Retailer They’re Loyal to
Yes Marketing Finds Most People Rank Value/Quality of Products as Their Top Driver for Loyalty to Retailers Over half of …
Data: Over Half of Consumers Use Mobile Apps When Shopping In-Store
Yes Marketing Finds More Than Half of Consumers Are Using Smartphones and Mobile Devices to Enhance Their In-Store Shopping Experience …
Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-Themed Messages
Yes Lifecycle Marketing Finds Cyber Monday Emails Sent Day-Of Drive Higher Conversions Despite Spike in Email Volume Cyber Monday emails …
‘Yes Lifecycle Marketing’ Rebrands as ‘Yes Marketing’ to Fulfill New Vision
The Multichannel Marketing Services and Technology Provider Executes on Company Vision with a New Name and Website Yes Lifecycle Marketing, …
Data: Over Half of Consumers Ignore Retailer Emails Because of Inbox Overload
Many Marketing Emails Are Ignored Even Though Nearly Half of Consumers Rank Email as Their Preferred Channel for Marketing Communications …
Infogroup Hires Former Yahoo Marketing Executive Tony Marlow as Chief Marketing Officer
Marketing and Digital Media Veteran to Build out Company’s Marketing Strategy Through Next Stage Growth Infogroup, a leading provider of …
AC Business Media appoints Infogroup Media Solutions as Data and Media Management Partner
AC Business Media, a Prominent B2B Media, and Business Intelligence Company, Will Retain Infogroup to Provide Data Management Services Infogroup …