AC Business Media, a Prominent B2B Media, and Business Intelligence Company, Will Retain Infogroup to Provide Data Management Services
Through this new partnership, Infogroup will deliver advanced data processing, media management, and market strategy services to help AC Business Media expand its list rental opportunities, gain a more complete view of prospective subscribers, and maximize the value of its data.
“We are pleased to strengthen our partnership with AC Business Media and help them better monetize their own data assets,” said Gretchen Littlefield, president of Infogroup Media Solutions. “Our team is here to support their data needs and generate more revenue for their business. We look forward to being part of AC Business Media’s continued success in 2018 and beyond.”
“Our growth in clients over the past several months shows the expanding demand for forward-thinking solutions in data-driven marketing,” said Michael Iaccarino, chairman, and CEO of Infogroup. “At Infogroup, we take pride in our ability to deliver new and innovative ways to help our partners maximize the value of their data and drive bottom line results.”
AC Business Media is a leading business-to-business media and business intelligence company with a portfolio of renowned brands in heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics, and supply chain markets. Most recently added to the mix is New York City-based DMN, a resource for senior marketers that covers all aspects of digital and data-driven marketing. AC Business Media delivers relevant, cutting-edge content to its audiences through its industry-leading digital properties, trade shows, videos, magazines, webinars and newsletters and provides advertisers the analytics, data, and ability to reach their target audience. Infogroup Media Solutions empowers business, consumer, and nonprofit marketing professionals.