B2B Media

LADx is LADbible Group’s latest digital video advertising offering, that seeks to address key industry concerns such as wasted ad-spend and transparency head on LADbible Group, the world’s largest and most engaged social publisher, has launched LADx, a revolutionary streaming-based video advertising format, in its first ever B2B media campaign starring comedian Jimmy Carr. The campaign created by LADbible Group’s marketing team and in-house creative agency Joyride, is running in the UK from today, across social media,…

Joel Hughes joins Cloudbakers as CMO Joel Hughes joined the executive team at Cloudbakers in March as Chief Marketing Officer. For the past 19 years Joel has supported the technical side of B2B media at multiple B2B publishers in roles covering IT, software engineering, and digital product development & strategy. Joel has also been a Cloudbakers client twice and was an early adopter of Google Cloud technologies. Marketing Technology News: PPT Solutions Announces Kathryn Martin as New Vice President of Human Resources…

DisplayBase Uses Proprietary Technology to Combine Powerful Targeting and Optimization Features to Ensure the Highest Value from Display Campaigns True Influence, the technology leader of intent-based marketing and demand generation solutions, announced DisplayBase, a unified cross-channel B2B media management solution that allows users to manage and optimize their display program. DisplayBase combines True Influence's B2B marketing expertise and dedication to customer value with advanced targeting, retargeting and…

AC Business Media, a Prominent B2B Media, and Business Intelligence Company, Will Retain Infogroup to Provide Data Management Services Infogroup Media Solutions, the leading provider of business and consumer media management solutions, announced that it has added AC Business Media to its client roster. Through this new partnership, Infogroup will deliver advanced data processing, media management, and market strategy services to help AC Business Media expand its list rental opportunities, gain a more…