Browsing Tag

Lab

The Curse of the Bell Curve for the Neurodiverse

Buying online is a beguilingly easy experience these days. Optimization has been overlaid on optimization to yield huge efficiencies via super slippery funnels. Great news... but only if you're in the middle of the demographic bell curve. For people on the fringes of that curve – which includes the vulnerable and the neurodiverse optimization can be an instrument of harm, landing people quickly and efficiently with inappropriate products in inappropriate ways Nowhere are Mr and Mrs…

LAB Launches New Method to Aid in the Detection of Potentially Vulnerable People Online

New Approach Will Enable Brands to Ensure They Address the Needs of Vulnerable Customers Throughout the Digital Journey Digital agency LAB, part of the LAB Group of agencies, has announced the launch of a proprietary method to identify vulnerable customers online. The Intra-Browser Vulnerability Assessment (IBVA) assesses the likelihood that a customer is vulnerable, based on their behaviour within a purely digital transaction – such as the purchase of a personal loan or investment product. LAB developed the tool in…

The Social CTO: New Study from LAB and Immediate Future Reveals C-Suite Tech Buyers’ Psychological Motivations and True Social Media…

Research uncovers surprising insights into today’s CTO’s social habits and reveals how marketers can use consumer neuroscience and psychology techniques to engage with senior tech buyers B2CTO, a new study on the social media habits of senior IT and technology buyers has revealed that CTOs and CIOs over-index on the use of social when compared to their other C-suite colleagues. The study, which launches , was developed by LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and…