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location tracking technology

96% of People Have Seen Ads That Reference Their Location, Indicating the Prevalence of Location-Specific Advertising

Location Tracking Is Becoming More Integrated into Users' Online Behavior. Nearly 8 in 10 People (79%) Have Used Geotags on Social Media and 38% of People Have Accidentally Shared Their Location via an App Nearly all people (96%) have seen advertisements that reference their location, showcasing the widespread use of location tracking technology. This data comes from a new survey on location-based advertising by The Manifest, a business news and how-to website. Only 15% of people rarely or never see ads that reference…