Browsing Tag

NOM

NOM Launches Industry-First Brand Genome for YouTube Advertising

Harnesses the Scale of Artificial Intelligence with the Accuracy of Human Review NOM, the leading solution for brand-suitable, contextually relevant video advertising, announced Brand Genome, a fully privacy compliant, contextual alignment tool which allows advertisers to curate premium YouTube environments unique to their own brand. Brand Genome enables the capture of specific content preferences, video by video, campaign by campaign, for maximum contextual accuracy and specificity. The ad industry has long pursued a…

MarTech Interview with Brian Atwood, CEO at NOM

"Advertisers are doing publisher direct deals, and then running them through programmatic channels to ensure content quality and accountability." Hi, please tell us about your current role and the team/technology that you handle? I am the CEO of NOM. Brands utilize our contextual targeting technology on YouTube to ensure their ads; 1) show up next to the content that the brand is specifically targeting; and, 2) don’t show up next to content that is not brand-suitable, or potentially offensive. Furthermore,…

NOM Names Brian Atwood Chief Executive Officer

Leading contextual video advertising company appoints seasoned veteran to drive client and company success into the future NOM, the leading solution for brand-suitable, contextually relevant video advertising, announced the appointment of Brian Atwood as chief executive officer. Atwood joins NOM to accelerate client success and the company’s growth during a time in which brands are under intense pressure to be more efficient in their marketing efforts, even as the ad industry remains riddled with fraud and waste. Prior to…