NOM Launches Industry-First Brand Genome for YouTube Advertising

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Harnesses the Scale of Artificial Intelligence with the Accuracy of Human Review

NOM, the leading solution for brand-suitable, contextually relevant video advertising, announced Brand Genome, a fully privacy compliant, contextual alignment tool which allows advertisers to curate premium YouTube environments unique to their own brand. Brand Genome enables the capture of specific content preferences, video by video, campaign by campaign, for maximum contextual accuracy and specificity.

The ad industry has long pursued a one-size-fits-all, 100% data science based solution for brand suitability and contextual alignment. However, these preferences are unique to each brand and they evolve over time. Consistently capturing these preferences requires the ability for human input to persistently inform data science models to achieve both precision and scale for optimal results.

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Brand Genome extends beyond standard content targeting through the use of machine learning as well as brand-specific customization allowing advertisers to:

  • Define brand suitability and refine contextual alignment to reach key audiences against premium content.
  • Inform machine learning and constantly fine-tune algorithms on an ongoing basis for superior accuracy and scale.
  • Capture unique brand preferences and constantly tune those preferences to adjust to the constantly changing content landscape and rapidly evolving cultural zeitgeist.

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“Brand suitability isn’t a universal standard – the content preferences of each brand is essentially unique DNA specific to that brand,” said Brian Atwood, CEO of NOM. “Brand Genome uniquely addresses this issue by allowing advertisers to tune and refine content preferences with the precision of buying publisher-direct, but with the ability to achieve the scale and reach of a platform.”

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