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YouTube Advertising

TechBytes with Rasmus Skjoldan, Chief Marketing Officer, Magnolia

Why do you think YouTube decided to create more targeted advertising spots rather than just showcase different forms of advertisements? Targeted Advertising is all about achieving relevancy. Digital experiences are still terribly disconnected from the real desires of the human beings that are searching online for entertainment, new skills, news or the thrill of peculiarity. Becoming relevant now is about real human communication—and as soon as you reach a near-human communication or even something that feel could honest…