Dynata And Google Join Forces To Deliver Comprehensive Measurement Of YouTube Advertising Effectiveness Across Mobile And Connected TV Devices

Dynata, the world’s largest first-party data, and insights platform announced an integration with Google’s Ads Data Hub to deliver greater visibility into advertising and marketing campaigns on YouTube. Dynata can now enable organizations to measure ad effectiveness and campaign performance on YouTube across all screens, devices, and platforms without the use of cookies, ensuring that organizations can retain the capabilities they need for accurate and effective measurement and analytics.

Marketing Technology News: Chili Piper Raises $18 Million to Connect Remote Sales Teams to Customers Instantly

Ads Data Hub allows advertisers to understand how their advertising is performing across screens, including mobile apps, through aggregated insights from Google ad platforms, including YouTube Reserve, Google Ads, and Display & Video 360. Integrating with Ads Data Hub adds another layer of privacy protection for users while still enabling marketers to measure their YouTube ad campaigns, across Dynata’s hundreds of thousands of fully-permissioned first-party consumers and B2B professionals in 15 countries, globally.

Marketing Technology News: Leadspace Expands Capabilities of its Leading B2B CDP with Summer ‘20 Product Release

“Our technology and scale of our first-party data enable brands and organizations to reach coveted audiences to measure brand lift and understand the impact of their advertising campaigns,” said Hugh Davis, President, Dynata Solutions. “For our brand lift measurement clients, it’s critically important to have a complete view of all audience data across all platforms, ensuring they can optimize and maximize their investment in those places. As the first Brand Lift partner to integrate with Google’s Ads Data Hub, we deliver on that need for our clients using YouTube to reach their audiences, closing a huge campaign performance visibility gap.”

Marketing Technology News: Jacqueline Rousseau-Anderson Joins BlueConic as Senior Vice President, Customer Success

buy modafinil where to buy modafinil
instant payday loans online guaranteed approval no denial payday loans direct lenders only