Hawk Becomes the First Mobile DSP to Enable Advertisers to Maximise Campaign Performance via Integrated Cross-Channel Campaigns TabMo’s demand side …
Connected TV Surges Ahead in Digital Advertising with 193% Growth, Extreme Reach Reveals in Latest Video Benchmarks Report
Q4 and Full-Year 2018 Performance Metrics Highlight How Evolving Media Consumption Trends Drive New Opportunities for High-Impact, Brand-Safe Campaigns Extreme …
Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience
Agreement Brings New Level of Strategic Audience Activation to TV and Digital Convergence Amobee, a global digital advertising technology company, …
Beeswax Becomes the First Programmatic Buying Solution to Integrate with Operative
Unique Integration Between Beeswax’s Bidder-As-A-Service Technology and Operative’s Publisher-Facing Order Management System Breaks Barriers Between Traditional and Digital Media Channels, …
LiveRamp Expands Its Omnichannel Portfolio to Add Connected Television in Its Measurement Platform
LiveRamp Offers the World’s Largest Omnichannel Audience Measurement Graph. Marketers and Advertisers are Set to Benefit with the Company’s Latest …
Cheddar Taps Telaria’s Video Management Platform As SSP Partner to Scale Connected TV Advertising Programmatically
Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, …
Beeswax Secures $15 Million in Series B Following 2018’s Record 150% Year-Over-Year Revenue Growth
Industry’s SaaS-Based Bidder-As-A-Service to Double down on Growth of Connected TV and Rise of Brands’ In-Housing Programmatic, as Demand Increases …
Wurl Launches AdSpring for Connected TVs, Delivering New and Immediate Routes to Ad Revenue for Video Producers
With Consumer Viewership on Connected TVs Reaching More Than Eight Billion Hours per Month, OTTs ‘Prime Real Estate’ for Producers …
Pixability Launches First of Its Kind Partner Program To Enhance Cross-Channel Video Ad Campaigns by Leveraging Effective Creative, Targeting, And Measurement Solutions
Pixability’s Partner Connect Program Will Help Marketers Identify The Right Combination of Partners To Meet Their Video Advertising Objectives Pixability, …
Pixability Announces Key Leadership Team Hires
Matt Duffy Joins as CMO, Lata Ahuja Appointed VP, Engineering Pixability, the leading provider of insights and optimizations for video …
Interview with Mike Baker, President and CEO, dataxu
"There are two megatrends that will define the future of the industry: convergent TV and AI. Convergent TV is being …
Cedato IntentView Launched to Transform Instream Video Advertising Industry
Cedato IntentView Is the Next Generation of Instream Video, Providing Marketers with True Engagement Metrics, and Publishers with Superior User …
Simpli.fi’s CEO Frost Prioleau Shares Key Takeaways from Cannes Lions 2018
Simpli.fi’s CEO, Frost Prioleau Chats About His Key Takeaways from the Cannes Lions 2018 Cannes Lions: The International Festival of …
Tru Optik Announces Cross-Screen Audience Validation for Refined OTT and CTV Adtech
For Cross-Screen Audience Validation, IHS, Experian, TiVo, Dataline and Others Partner with Tru Optik on Breakthrough Connected TV Measurement Solution Tru Optik has announced …
TechBytes with Jodie McAfee, SVP, Sales and Marketing, Inscape
Jodie McAfee SVP, Sales and Marketing, Inscape The flywheel of Automatic Content Recognition technology is transforming rapidly. TV viewing data …
Tremor Video DSP and Cuebiq Join Forces to Bring First Geo-Behavioral Targeting on CTV
MullenLowe Mediahub is First Agency to Utilize Breakthrough OTT Targeting for Its Clients Tremor Video DSP, the leading programmatic video …
SteelHouse’s Unique Targeting Technology Allows For Connected TV Audience Extension
Brands Can Now Serve Programmatic TV Ads to New Audiences Proven to Convert SteelHouse’s new Connected TV (CTV) offering allows …
How AI is Driving a New Era of TV Advertising
In 2007, I was as an Assistant Media Buyer purchasing local television spots for General Motors in a few markets …
Videology Releases 2018 Advanced TV Primer to Help Brand Advertisers Navigate Fast-changing Landscape
Education Is Key, As Videology’s New Research Shows Over 79% Of Advertisers And Agencies Plan To Use Advanced TV In …
How GlassView’s Global Connected TV Platform is Being Embraced By Advertisers
Leading Video Platform GlassView Offers Consolidated Interface for Buying on BBC, ABC, Hulu, Al Jazeera, CBS, Roku, and Fox, Among …