Panels focus on key questions facing Addressable and Connected Television Advertising Comscore, a trusted partner for planning, transacting, and evaluating …
Your Smartphone is Your TV: The Rise of OTT Video Apps
There’s been growing interest in Connected TV or CTV over the past few years, especially among traditional TV brand advertisers. …
MediaMath and LiveRamp Announce Partnership; SOURCE by MediaMath to Integrate LiveRamp IdentityLink
Following the launch of SOURCE by MediaMath, acclaimed independent programmatic company for marketers, MediaMath, announced a partnership with LiveRamp® , …
Innovid Appoints Wolfgang Kirschner to Lead Expansion Efforts in Europe
Innovid Addresses Demand Growth in DACH Region by Appointing Industry Veteran, Wolfgang Kirschner; Also Appoints Jeremy Straight to Further Advance …
New Streaming TV Data Shows Significant Increase In Viewership And Quality As New Services Prepare To Launch
Conviva’s Quarterly State of Streaming Report Reveals Why Streaming Ads Are (Still) Failing, How Fans are Watching the NFL and …
Amobee Launches Fraud Free Guarantee for Connected TV Inventory, Part of a Comprehensive Solution to Detect and Block Fraudulent Inventory
Advertising Platform Partners with DoubleVerify to Ensure a Fraud Free Experience for Brands and Agencies Amobee, a global digital advertising …
Tru Optik to Launch Free Privacy.TV Solution to Solve for Lack of Consumer Privacy Coordination Across Connected TV Advertising
Privacy.TV to Usher in New Era of Accountability, Transparency and Privacy Compliance Across Advanced TV Advertising Tru Optik, the most …
A-Z Glossary For Good TV Marketing – Part 1
TV no longer represents a humble living-room box; it’s an integral and connected part of a broad media mix. Encompassing …
Wurl Launches AdPool, World’s Largest Cross-Platform Advertising Service for Connected TV
New Service Gives Advertisers Access to Billions of Ad Avails on Leading Connected TV Platforms Wurl, the leading provider of …
At 50%, Connected TV Hits New High of Video AD Impressions Served by Extreme Reach
With New Insights on Automotive and Direct-To-Consumer Categories, Q2 Video Benchmarks Report Shows Strength of Premium Publishers for DTC Brands …
True Talk – Authenticity With Latinx Marketing
When speaking to the US Hispanic (Latinx) community, it’s important for brands to remember a few key tenets. Most importantly, …
Advertising on TV? Why It’s Time to Go ‘Over the Top’
Television remains a major Advertising channel for businesses in many industries. Statista estimates that TV advertising will continue to generate …
Top CRM Firms to Look out For
Businesses, big and small have been investing more in Customer Experience and Relationship Management (CRM) software making it a $48 …
Telaria and Sling TV Research Reveals Connected TV Is Key to Reaching Undecided GenZennial Voters Ahead of the 2020 Presidential Election
66% Say CTV Ads Are Relevant and Informative; 50% Prefer CTV Ads vs. Linear TV Ads Telaria, the complete software …
Mobiquity Technologies Partners with PeerLogix to Expand Capabilities in OTT, Streaming Video and Connected TV
Mobiquity Technologies, Inc., a leading technology provider in next-generation programmatic advertising today announced they have partnered with PeerLogix, Inc., the …
WD-40 Brand Successfully Executes First Connected TV Campaign in Partnership with Telaria and BVAccel
Achieved High Brand Awareness Among Millennial Professionals through Advanced Demographic and Psychographic Targeting on Telaria’s Platform Telaria, the complete software …
Connected TV is Transforming the Digital Advertising Ecosystem: Extreme Reach’s Latest Video Benchmarks Report Shows 49% of Video Ad Impressions Going to CTV
Impact of CTV’s Surging Popularity Includes Highest-Ever Completion Rate and Longer Ad Length With impressions increasing nearly 60 percent year …
Taptica International Rebrand Reflects Video Advertising Leadership
Tremor International Ltd, a global leader in advertising technologies, announced that it has rebranded, changing its name from Taptica International …
WeTransfer Unveils Brand Campaign, “Please Leave,” Reflecting the Relationship Between People and Technology
Celebrating WeTransfer’s Role and Purpose in Supporting Creativity and the Flow of Ideas Without Distractions or Interruptions WeTransfer, the company …
SpotX and Jukin Media Partner for Success in CTV Monetization
Jukin Media Successfully Scales Digital Linear Programming Business with Surge into Connected TV SpotX, the leading global video advertising and …