Connected TV Archives — MarTechSeries

SteelHouse’s Unique Targeting Technology Allows For Connected TV Audience Extension

Brands Can Now Serve Programmatic TV Ads to New Audiences Proven to Convert SteelHouse’s new Connected TV (CTV) offering allows

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PRNewswireApril 4, 2018, 3:00 pmApril 4, 2018 0 85

Guest Authors

How AI is Driving a New Era of TV Advertising

In 2007, I was as an Assistant Media Buyer purchasing local television spots for General Motors in a few markets

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Varun BatraMarch 29, 2018, 7:30 pmMarch 29, 2018 2 429

Video, Video Advertising

Videology Releases 2018 Advanced TV Primer to Help Brand Advertisers Navigate Fast-changing Landscape

Education Is Key, As Videology’s New Research Shows Over 79% Of Advertisers And Agencies Plan To Use Advanced TV In

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PRNewswireMarch 23, 2018, 12:17 amMarch 23, 2018 0 101

Video Advertising, Video Platforms

How GlassView’s Global Connected TV Platform is Being Embraced By Advertisers

Leading Video Platform GlassView Offers Consolidated Interface for Buying on BBC, ABC, Hulu, Al Jazeera, CBS, Roku, and Fox, Among

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PRNewswireMarch 16, 2018, 9:09 pmMarch 16, 2018 0 181

Brand Safety, Native & Programmatic Advertising, Video Advertising

Beachfront and White Ops Expand Partnership To Clean Up Connected TV Advertising

Beachfront Video Inventory for Connected TV Advertising Across Mobile, Desktop and CTVs is Backed By White Ops Beachfront, a leading

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Sudipto GhoshMarch 15, 2018, 7:35 pmMarch 15, 2018 0 193

Brand Safety, Native & Programmatic Advertising, Staff Writers, Video Advertising

How Contextual Blocking Tactics Can Ensure Brand Safety at the Page Level

RhythmOne Releases “Programmatic Insights Report – Spotlight on Quality” Global Update for October-December 2017 Calendar Q4 2017 Report Highlights Quality Trends

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Sudipto GhoshFebruary 27, 2018, 8:17 pmFebruary 27, 2018 0 801

Guest Authors, Native & Programmatic Advertising, Video Advertising

Spearfishing in a Big Net World

How Connected TV Finally Brings Digital Precision to Broadcast Before Jimmy Fallon or even Johnny Carson, there was Milton Berle’s

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David SimonFebruary 20, 2018, 5:30 pmFebruary 20, 2018 0 613

Audience Data, Behavioral Marketing, Mobile Advertising, Native & Programmatic Advertising, Staff Writers

Decoding The State of Programmatic Advertising and Ad Formats in 2018

In Our Latest Predictions Series 2018 Article, We Explore How the AdTech Companies Will Increasingly Seek to Create Value and

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Sudipto GhoshFebruary 19, 2018, 8:00 pmFebruary 20, 2018 0 3459

Customer Data Platforms, Customer Identity Management, Marketing Attribution, Marketing Automation, Staff Writers

Six Unstoppable Disruptions in Marketing Technology

The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry

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Sudipto GhoshFebruary 6, 2018, 10:45 pmFebruary 9, 2018 0 11909

Audience Data, Data Management Platforms

Tru Optik Unveils OptOut.TV to Give Consumers OTT Privacy Controls with Better Experience

OptOut.TV Makes OTT History; Provides Ability for Consumers to Opt out of Audience-Based Ad Targeting Across OTT and Connected TV

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Sudipto GhoshJanuary 12, 2018, 12:18 amJanuary 12, 2018 0 563

AI/ML, Staff Writers, Video Advertising

SteelHouse Advertising Suite Now Targets Connected TV Audience for Omnichannel Brands

Advertisers Using SteelHouse Can Now Easily Reach Rapidly Growing CTV Audiences From the Same Platform as Digital Retargeting, Branding, and

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Sudipto GhoshJanuary 10, 2018, 7:50 pmJanuary 10, 2018 1 643

Native & Programmatic Advertising, Video Advertising

Beachfront Media Data Proves Massive Uptick in Connected TV Usage, Strong Advertiser Metrics

OTT No Longer Limited To Just Netflix And Hulu, According to New Data Published By Beachfront Media Beachfront Media, the

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Sudipto GhoshNovember 16, 2017, 8:31 pmNovember 17, 2017 0 2341

Staff Writers, Video Advertising

Tremor Video DSP Expands Leadership Team to Drive Growth

Tremor Video Dsp Ceo Lauren Wiener Spoke To Martech Series About The Objectives Of Expanding Leadership Team To Reach New

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Sudipto GhoshOctober 11, 2017, 1:18 amOctober 11, 2017 0 1277

Video Advertising, Video Platforms

Videology Unveils New ‘Knowledge Lab’ Inventory to Educate Industry about Connected TV

Videology, a leading software provider for converged TV and video advertising solutions, has released the latest installment of their educational

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Sudipto GhoshMay 24, 2017, 10:17 pmMay 24, 2017 1 343

Video Advertising, Video Platforms

Video Tech Acquisition of the Month: ColorTV Acquires GuideBox, a Streaming Search Specialist

ColorTV is an end-to-end platform for broadcasters to promote, personalize and attribute content on connected TVs and streaming devices Video

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Nahida ShaikhApril 28, 2017, 5:30 pmMay 2, 2017 0 283

Marketing Attribution

Screen6 Launches Advanced Householding for Advanced Attribution using Cross-Device Intelligence

New Solution from Screen6 Identifies Shared Devices Within a Household or Family Unit For Advanced Targeting and Attribution Screen6, the

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Sudipto GhoshApril 4, 2017, 4:02 pmApril 4, 2017 1 470

Interview with Joshua Neckes, Co-Founder, Simon Data

Interview with Lou Jordano, CMO, Crimson Hexagon

Interview with Kristine Steuart, CEO And Co-Founder, Allocadia

Interview with Craig Harris, Founder and Chairman of the Board, HG Data

Interview with Mark Frost, CEO, Sitecore

TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo

TechBytes with Eric Marotta, Director Product Marketing, CloudCraze

TechBytes with Laura Koulet, Vice President Legal, Tapad

TechBytes with Steve Borthwick, CTO, Artesian

TechBytes with Ari Saposh, VP, Data, oneAudience

Fireside Chat with Evan Liang

Fireside Chat with Anuj Kucheria

Fireside Chat with Scott Brinker

Fireside Chat with Shawn Schwegman

Fireside Chat with Jeff Pedowitz

TruGreen Partners with IBM Watson for Ads That Recommend Personalized Lawn Care Plans

Disruptive Innovation: SaaS Companies Are Migrating To Purchase Convenience

Drive-To-Store Campaign – Are You Measuring What Really Counts?

An Automated Supply-Side Platform Ecosystem: The Future of Local TV Advertising

What Martech Partnerships Really Say About the State of Digital Marketing

Why Your Brand Needs to Become [P]interesting to Reign Social ROI

How to Nail Your Customer Loyalty Program

The Pedowitz Group is a Revvie Finalist for 2018 Partner of the Year Award

The Power of Event Automation for Better Connectivity in Business

Anura Empowers LeadThink Fight Ad Fraud with Deep Analytics Reporting

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