Interview with Mike Baker, President and CEO, dataxu
"There are two megatrends that will define the future of the industry: convergent TV and AI. Convergent TV is being …
Cedato IntentView Launched to Transform Instream Video Advertising Industry
Cedato IntentView Is the Next Generation of Instream Video, Providing Marketers with True Engagement Metrics, and Publishers with Superior User …
Simpli.fi’s CEO Frost Prioleau Shares Key Takeaways from Cannes Lions 2018
Simpli.fi’s CEO, Frost Prioleau Chats About His Key Takeaways from the Cannes Lions 2018 Cannes Lions: The International Festival of …
Tru Optik Announces Cross-Screen Audience Validation for Refined OTT and CTV Adtech
For Cross-Screen Audience Validation, IHS, Experian, TiVo, Dataline and Others Partner with Tru Optik on Breakthrough Connected TV Measurement Solution Tru Optik has announced …
TechBytes with Jodie McAfee, SVP, Sales and Marketing, Inscape
Jodie McAfee SVP, Sales and Marketing, Inscape The flywheel of Automatic Content Recognition technology is transforming rapidly. TV viewing data …
Tremor Video DSP and Cuebiq Join Forces to Bring First Geo-Behavioral Targeting on CTV
MullenLowe Mediahub is First Agency to Utilize Breakthrough OTT Targeting for Its Clients Tremor Video DSP, the leading programmatic video …
SteelHouse’s Unique Targeting Technology Allows For Connected TV Audience Extension
Brands Can Now Serve Programmatic TV Ads to New Audiences Proven to Convert SteelHouse’s new Connected TV (CTV) offering allows …
How AI is Driving a New Era of TV Advertising
In 2007, I was as an Assistant Media Buyer purchasing local television spots for General Motors in a few markets …
Videology Releases 2018 Advanced TV Primer to Help Brand Advertisers Navigate Fast-changing Landscape
Education Is Key, As Videology’s New Research Shows Over 79% Of Advertisers And Agencies Plan To Use Advanced TV In …
How GlassView’s Global Connected TV Platform is Being Embraced By Advertisers
Leading Video Platform GlassView Offers Consolidated Interface for Buying on BBC, ABC, Hulu, Al Jazeera, CBS, Roku, and Fox, Among …
Beachfront and White Ops Expand Partnership To Clean Up Connected TV Advertising
Beachfront Video Inventory for Connected TV Advertising Across Mobile, Desktop and CTVs is Backed By White Ops Beachfront, a leading …
How Contextual Blocking Tactics Can Ensure Brand Safety at the Page Level
RhythmOne Releases “Programmatic Insights Report – Spotlight on Quality” Global Update for October-December 2017 Calendar Q4 2017 Report Highlights Quality Trends …
Spearfishing in a Big Net World
How Connected TV Finally Brings Digital Precision to Broadcast Before Jimmy Fallon or even Johnny Carson, there was Milton Berle’s …
Decoding The State of Programmatic Advertising and Ad Formats in 2018
In Our Latest Predictions Series 2018 Article, We Explore How the AdTech Companies Will Increasingly Seek to Create Value and …
Six Unstoppable Disruptions in Marketing Technology
The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry …
Tru Optik Unveils OptOut.TV to Give Consumers OTT Privacy Controls with Better Experience
OptOut.TV Makes OTT History; Provides Ability for Consumers to Opt out of Audience-Based Ad Targeting Across OTT and Connected TV …
SteelHouse Advertising Suite Now Targets Connected TV Audience for Omnichannel Brands
Advertisers Using SteelHouse Can Now Easily Reach Rapidly Growing CTV Audiences From the Same Platform as Digital Retargeting, Branding, and …
Beachfront Media Data Proves Massive Uptick in Connected TV Usage, Strong Advertiser Metrics
OTT No Longer Limited To Just Netflix And Hulu, According to New Data Published By Beachfront Media Beachfront Media, the …
Tremor Video DSP Expands Leadership Team to Drive Growth
Tremor Video Dsp Ceo Lauren Wiener Spoke To Martech Series About The Objectives Of Expanding Leadership Team To Reach New …
Videology Unveils New ‘Knowledge Lab’ Inventory to Educate Industry about Connected TV
Videology, a leading software provider for converged TV and video advertising solutions, has released the latest installment of their educational …