Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements FreeWheel, Innovid, Comscore, …
ANA and Innovid Release New Research Study Revealing Key Insights in Connected TV
Data from 17 National Brands Uncovers Effectiveness of Creative Formats and Key Trends in Measurement, Creative, Customer Experiences to help …
Cadent Appoints TV Ad Tech Vet Les Carter as Chief Technology Officer
Les Carter, Formerly VP of Advertising Engineering, Hulu, Joins Cadent to Lead Engineering Group Cadent, the advanced TV platform company, …
Year’s Biggest AdTech Deal: Rubicon Project and Telaria to Combine as a Single SSP + Connected TV AdTech Company
AdTech industry doesn’t spare any chance to throw up unique updates. Today, two major ad tech companies announced a key …
Prediction Series 2019: Interview with Jason Scott, CEO ANZ at MiQ
How did you arrive at MiQ, and what interactions you had with the technology team in the past? Before I …
Brightcove Publishes Q3 Video Index Report; An In-Depth Analysis of Sports Video Consumption on OTT Channels
Connected TVs Saw a 312% Increase in Views Over-The-Top for Sports Content, with the Highest Completion Rates of Any Device …
Comscore Senior Leaders Speaking at Streaming Media West
Panels focus on key questions facing Addressable and Connected Television Advertising Comscore, a trusted partner for planning, transacting, and evaluating …
Your Smartphone is Your TV: The Rise of OTT Video Apps
There’s been growing interest in Connected TV or CTV over the past few years, especially among traditional TV brand advertisers. …
MediaMath and LiveRamp Announce Partnership; SOURCE by MediaMath to Integrate LiveRamp IdentityLink
Following the launch of SOURCE by MediaMath, acclaimed independent programmatic company for marketers, MediaMath, announced a partnership with LiveRamp® , …
Innovid Appoints Wolfgang Kirschner to Lead Expansion Efforts in Europe
Innovid Addresses Demand Growth in DACH Region by Appointing Industry Veteran, Wolfgang Kirschner; Also Appoints Jeremy Straight to Further Advance …
New Streaming TV Data Shows Significant Increase In Viewership And Quality As New Services Prepare To Launch
Conviva’s Quarterly State of Streaming Report Reveals Why Streaming Ads Are (Still) Failing, How Fans are Watching the NFL and …
Amobee Launches Fraud Free Guarantee for Connected TV Inventory, Part of a Comprehensive Solution to Detect and Block Fraudulent Inventory
Advertising Platform Partners with DoubleVerify to Ensure a Fraud Free Experience for Brands and Agencies Amobee, a global digital advertising …
Tru Optik to Launch Free Privacy.TV Solution to Solve for Lack of Consumer Privacy Coordination Across Connected TV Advertising
Privacy.TV to Usher in New Era of Accountability, Transparency and Privacy Compliance Across Advanced TV Advertising Tru Optik, the most …
A-Z Glossary For Good TV Marketing – Part 1
TV no longer represents a humble living-room box; it’s an integral and connected part of a broad media mix. Encompassing …
Wurl Launches AdPool, World’s Largest Cross-Platform Advertising Service for Connected TV
New Service Gives Advertisers Access to Billions of Ad Avails on Leading Connected TV Platforms Wurl, the leading provider of …
At 50%, Connected TV Hits New High of Video AD Impressions Served by Extreme Reach
With New Insights on Automotive and Direct-To-Consumer Categories, Q2 Video Benchmarks Report Shows Strength of Premium Publishers for DTC Brands …
True Talk – Authenticity With Latinx Marketing
When speaking to the US Hispanic (Latinx) community, it’s important for brands to remember a few key tenets. Most importantly, …
Advertising on TV? Why It’s Time to Go ‘Over the Top’
Television remains a major Advertising channel for businesses in many industries. Statista estimates that TV advertising will continue to generate …
Top CRM Firms to Look out For
Businesses, big and small have been investing more in Customer Experience and Relationship Management (CRM) software making it a $48 …
Telaria and Sling TV Research Reveals Connected TV Is Key to Reaching Undecided GenZennial Voters Ahead of the 2020 Presidential Election
66% Say CTV Ads Are Relevant and Informative; 50% Prefer CTV Ads vs. Linear TV Ads Telaria, the complete software …