Connected TV

Adelphic Integration Unifies Linear and OTT Measurement for Viant Advertisers Viant Technology Inc., a leading people-based advertising software company, and iSpot.tv, the leader in real-time TV ad measurement and attribution, today…
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New global partnership to bring increased demand to CTV publishers Smart, the independent ad tech platform, announced a new partnership with Publica, a leading Connected TV (CTV) ad platform, to accelerate Smart's growth ambitions in the…
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Bidsopt, a leading programmatic advertising platform, has added Connected TV (CTV) functionality to its DSP. Bidsopt will be able to cater to a wider range of audiences as a result of this. Bidsopt, a leading programmatic…
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Beta testing of Unified ID 2.0 in Canada underway to drive better understanding of the value exchange of online data and relevant advertising New research released today shows that 79 percent of Canadians would like to better understand…
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Deeper Audience Targeting Capabilities for Fast-Growing OTT Platform Hearst Television Inc. today announced the launch of Hearst Audience Marketplace, a data-driven audience-targeting feature enabling marketers to use connected TV (CTV),…
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Integration delivers enhanced transparency for advertisers and value for publishers IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad serving platform for Over-The-Top (OTT) and Connected TV…
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Coupled with Tremor’s direct supply arrangements, the new solution enables brands to connect with tuned-in consumers as a complement to video and CTV campaigns Tremor Video, a leading programmatic video platform, today debuted a new…
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Free OTT/CTV Offering Features Content from Hearst Television News Teams Across USA and from Partners at Hearst Magazines; Will Be Home to New, Original Programming Hearst Television today announced the release of its over-the-top (OTT)…
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LG Ads Solutions, leaders in connected TV and cross-screen advertising, today introduced a new smart TV operating system, called River OS. River OS is built for ultimate personalization, seamless navigations across apps, devices,…
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Accelerates Next Evolution of Its Publisher Business and Plans to Build Global Addressable CTV Ad Platform Integral Ad Science, a global leader in digital media quality, today announced that it has acquired Publica, the connected TV (CTV)…
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The future is now for advanced TV advertising as video viewership shifts to digital first. While connected TV (CTV) emerges from an advertising standpoint, already there is the opportunity to target more than 200 million people every…
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Agreement enables advertisers to fully measure their video investments across all screens, now including YouTube and YouTube TV, for an accurate view of true incremental reach and frequency Comscore, a trusted partner for planning,…
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Innovid, a leading independent ad delivery and measurement platform for connected TV, announced that ION Acquisition Corp. 2 Ltdhas filed with the U.S. Securities and Exchange Commission a registration statement on Form S-4 (the…
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Omnicom Media Group Indonesia (OMG Indonesia) today announced its partnership with Affle’s mediasmart platform to bring its unique programmatic and Connected TV (CTV) advertising offering to its clients in Indonesia. This partnership will…
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Connected TV (CTV) and Mobile Apps remain the fastest-growing channels for programmatic advertising even as ad fraud eats roughly 25% of spend, according to recent Pixalate estimates. The continued lack of transparency in CTV and mobile…
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ANA and Innovid partner with 20 leading advertisers to introduce new research and tools to address CTV measurement challenges Innovid, the world’s largest independent ad delivery and measurement platform for connected TV, today announced…
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Demand side platforms (DSPs) are the lynchpin of programmatic media buying, providing an automated and data-driven way for media traders to purchase digital ad space.  As the interface between media buyers and sellers, DSPs act as the first…
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Former Flashtalking executive tapped to partner with leading advertisers on advancing advertising on connected television and more Innovid, the world’s largest independent ad delivery and measurement platform for connected TV, today…
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Streann Media, the most interactive and innovative OTT platform in the world, announced record revenue in Q2 2021, led by global sports OTT projects, programmatic digital ads revenue growth, and digital transformation services.…
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Combination empowers CTV publishers with a tighter integration between direct and programmatic inventory Current SpringServe clients include Pluto TV, Sinclair Broadcast Group, Univision and VIZIO Magnite, the world’s largest independent…
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