Impact of CTV’s Surging Popularity Includes Highest-Ever Completion Rate and Longer Ad Length With impressions increasing nearly 60 percent year …
Taptica International Rebrand Reflects Video Advertising Leadership
Tremor International Ltd, a global leader in advertising technologies, announced that it has rebranded, changing its name from Taptica International …
WeTransfer Unveils Brand Campaign, “Please Leave,” Reflecting the Relationship Between People and Technology
Celebrating WeTransfer’s Role and Purpose in Supporting Creativity and the Flow of Ideas Without Distractions or Interruptions WeTransfer, the company …
SpotX and Jukin Media Partner for Success in CTV Monetization
Jukin Media Successfully Scales Digital Linear Programming Business with Surge into Connected TV SpotX, the leading global video advertising and …
Ntooitive Expands Connected TV Platform
N2TV Empowers Brands to Grow Using a Comprehensive Approach to Acquire and Engage Audiences with Customized Campaigns Ntooitive, the end-to-end digital …
IAB Identifies Audience Motivations & Mindsets as Signals Required to Better Inform Targeting Strategies for Digital Video
IAB Identifies Audience Motivations & Mindsets as Signals Required to Better Inform Targeting Strategies for Digital Video Delving into how …
Telaria Partners with Hulu to Reveal Emerging Alliance between Connected TV and Direct-to-Consumer Brands
New Research Shows DTC Shoppers Are Two Times More Likely to Purchase a Product After Seeing an Ad on CTV …
Innovid 2018 Global Video Benchmarks Study Shows Meteoric Rise of Connected TV, Uncovers Key Video Advertising Insights
Annual Study Analyzes Thousands of Video Campaigns for Key Trends, Including Surges in Personalization and Engagement Innovid, the world’s leading …
TabMo Activates Digital out of Home, Connected TV and Audio on Its Mobile Advertising Platform, Hawk
Hawk Becomes the First Mobile DSP to Enable Advertisers to Maximise Campaign Performance via Integrated Cross-Channel Campaigns TabMo’s demand side …
Connected TV Surges Ahead in Digital Advertising with 193% Growth, Extreme Reach Reveals in Latest Video Benchmarks Report
Q4 and Full-Year 2018 Performance Metrics Highlight How Evolving Media Consumption Trends Drive New Opportunities for High-Impact, Brand-Safe Campaigns Extreme …
Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience
Agreement Brings New Level of Strategic Audience Activation to TV and Digital Convergence Amobee, a global digital advertising technology company, …
Beeswax Becomes the First Programmatic Buying Solution to Integrate with Operative
Unique Integration Between Beeswax’s Bidder-As-A-Service Technology and Operative’s Publisher-Facing Order Management System Breaks Barriers Between Traditional and Digital Media Channels, …
LiveRamp Expands Its Omnichannel Portfolio to Add Connected Television in Its Measurement Platform
LiveRamp Offers the World’s Largest Omnichannel Audience Measurement Graph. Marketers and Advertisers are Set to Benefit with the Company’s Latest …
Cheddar Taps Telaria’s Video Management Platform As SSP Partner to Scale Connected TV Advertising Programmatically
Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, …
Beeswax Secures $15 Million in Series B Following 2018’s Record 150% Year-Over-Year Revenue Growth
Industry’s SaaS-Based Bidder-As-A-Service to Double down on Growth of Connected TV and Rise of Brands’ In-Housing Programmatic, as Demand Increases …
Wurl Launches AdSpring for Connected TVs, Delivering New and Immediate Routes to Ad Revenue for Video Producers
With Consumer Viewership on Connected TVs Reaching More Than Eight Billion Hours per Month, OTTs ‘Prime Real Estate’ for Producers …
Pixability Launches First of Its Kind Partner Program To Enhance Cross-Channel Video Ad Campaigns by Leveraging Effective Creative, Targeting, And Measurement Solutions
Pixability’s Partner Connect Program Will Help Marketers Identify The Right Combination of Partners To Meet Their Video Advertising Objectives Pixability, …
Pixability Announces Key Leadership Team Hires
Matt Duffy Joins as CMO, Lata Ahuja Appointed VP, Engineering Pixability, the leading provider of insights and optimizations for video …
Interview with Mike Baker, President and CEO, dataxu
"There are two megatrends that will define the future of the industry: convergent TV and AI. Convergent TV is being …
Cedato IntentView Launched to Transform Instream Video Advertising Industry
Cedato IntentView Is the Next Generation of Instream Video, Providing Marketers with True Engagement Metrics, and Publishers with Superior User …