Connected TV

Global streaming grew 10% globally, including continued growth in mature markets like North America (5%) and Europe (9%), during the first quarter of 2022 as compared to Q1 2021, according to the latest State of Streaming report from…
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Media buyers and sellers can now access expanded deduplicated person-level reporting across Roku, Hulu, Samsung,VIZIO and others Nielsen  has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment…
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Research conducted by Pixalate found that over 1.5MM apps listed in the Google Play and Apple App stores haven't been updated in over two years Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for…
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Bill Simmons, former VP of Product at Roku and Jessica Goon, Chief Growth Officer at Spring Foods to add deep Connected TV experience to the team Pixability, the only provider of software and insights for video advertising on YouTube and…
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AdTheorent/Harris Poll Survey Data Shows that Seeing Mobile Advertising for Medications Would Drive 71% of Consumers to Ask Their Doctor About a Prescription Medication and 61% to Purchase an Over-the-Counter Medication AdTheorent Holding…
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The UHD ready, cloud-based live orchestration platform offers a feature-rich catalog to news and sports content providers on OTT and ad-supported platforms Amagi, a global leader in cloud-based SaaS technology for broadcast and connected…
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The award-winning media company has grown its digital offerings powered by Amagi by nearly three-fold, expanding how they distribute and monetize content Cox Media Group ("CMG") announced the expansion of its digital streaming strategy via…
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Former Twitter exec has led enterprise and partnerships organizations for more than a decade Publica, a leading connected TV (CTV) ad platform owned by Integral Ad Science, announced the appointment of Sean Galligan as Chief Revenue…
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Amagi ON-DEMAND enables speed-to-market and cost efficiencies for content owners while allowing platforms to gain access to larger online content libraries. Amagi, a global leader in cloud-based SaaS technology for broadcast and connected…
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Investing in technology to future-proof the business of CTV VideoByte, a leading provider of Connected TV (CTV) advertising technology, selects DoubleVerify as their premiere partner to ensure the VideoByte platform benefits advertisers,…
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Now Available for Public Comment Until April 29, 2022 IAB Tech Lab, the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The…
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ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, continues its development in the Connected TV environment. Following the launch of SemanticHero for CTV, the…
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Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, has partnered with Spark Sport, a New Zealand-based premium sport streaming service, to provide content aggregation and playout services for their OTT…
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SXSW Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences to Attendees SpringServe, the leading ad serving platform for connected TV (CTV), today announced a strategic collaboration with SXSW, to…
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AppLovin Corporation, a leading marketing platform, announced it has reached a definitive agreement to acquire Wurl, a high-growth software platform in the Connected TV (CTV) market. The transaction is valued at approximately $430 million…
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VlogBox, a CTV channel development, content distribution, and monetization platform that brings together leading content creators, has partnered with Publica, a leading connected TV (CTV) ad server. Publica now powers header bidding,…
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Amagi, a global leader in SaaS for broadcast and connected TV on the cloud, today announced that THEMA, a leading independent distributor of Pay TV channels to cable, IPTV, DTH operators, has formed a partnership agreement with Amagi to…
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Yahoo forges strategic partnerships and expansions to drive growth in top-performing media environment Yahoo, the global media and tech company, today announced new partnerships with connected TV (CTV) leaders, following a…
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Genius Sports to provide bet365 sportsbook with full suite of premium streaming and official data solutions, including global soccer competitions and the NFL This agreement expands their existing long-term partnership…
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Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, announced that Video Solutions AG has partnered with it to launch, distribute and monetize two Advertising Video-On-Demand (AVOD) channels – one in…
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