Targetspot to Integrate Tru Optik Data Management Platform to Power Advanced Audience Targeting Across Streaming Audio
Integration will enable advertisers to reach more than 100 million streaming audio listeners with greater scale and accuracy
Tru Optik, a TransUnion company, announced an agreement with Targetspot, a global specialist in digital audio solutions, to offer advertisers audience-based targeting capabilities for streaming audio. As an identity resolution leader across OTT, Connected TV (CTV) and streaming audio, Tru Optik's data management platform will be integrated into Targetspot's tech stack, available starting February…