Connected TV

Connected TV (CTV) and Mobile Apps remain the fastest-growing channels for programmatic advertising even as ad fraud eats roughly 25% of spend, according to recent Pixalate estimates. The continued lack of transparency in CTV and mobile…
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ANA and Innovid partner with 20 leading advertisers to introduce new research and tools to address CTV measurement challenges Innovid, the world’s largest independent ad delivery and measurement platform for connected TV, today announced…
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Demand side platforms (DSPs) are the lynchpin of programmatic media buying, providing an automated and data-driven way for media traders to purchase digital ad space.  As the interface between media buyers and sellers, DSPs act as the first…
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Former Flashtalking executive tapped to partner with leading advertisers on advancing advertising on connected television and more Innovid, the world’s largest independent ad delivery and measurement platform for connected TV, today…
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Streann Media, the most interactive and innovative OTT platform in the world, announced record revenue in Q2 2021, led by global sports OTT projects, programmatic digital ads revenue growth, and digital transformation services.…
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Combination empowers CTV publishers with a tighter integration between direct and programmatic inventory Current SpringServe clients include Pluto TV, Sinclair Broadcast Group, Univision and VIZIO Magnite, the world’s largest independent…
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Total raised to be approximately $403 million including proceeds from ION Acquisition Corp 2 and a PIPE from Fidelity Management and Research Company LLC, Baron Capital Group, funds associated with ION, and others Innovid is going…
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tvScientific, a Connected TV (CTV) buying and attribution platform, announced the appointment of its new Chief Revenue Officer, Shannon Jessup, former Global Chief Revenue Officer for Tapjoy, a leader in mobile performance advertising…
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OpenX announced that Tom Levesque has joined the company as Vice President of Product, overseeing product management across all business lines. Tom joins OpenX from Xandr, where he led product across a variety of functions, including…
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With the dramatic shifts in media targeting brought on by the changes to online privacy rules, the importance of contextual targeting has grown exponentially. With that in mind, Mobiquity Technologies, Inc. (OTCQB:MOBQ), a leading provider…
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Innovid and Digiday’s State of CTV Advertising report surveyed brand marketers and agency execs to determine where industry stands in CTV advertising journey Innovid, the only independent advertising and analytics platform built for…
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When the COVID-19 pandemic struck, video streaming skyrocketed as populations around the globe sheltered at home. The mass consumption of internet-delivered over-the-top (OTT) media wasn’t just a fad, though. As of year-end 2020, video…
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Pixalate, a global ad fraud intelligence and marketing compliance platform, launched the world's first Publisher Trust Index, a global approach to quality measurement and monthly rankings of the world's mobile and Connected TV (CTV) apps,…
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LiveRamp the leading data connectivity platform, announced its Authenticated Traffic Solution (ATS) has been adopted by hundreds of publishers, brands and platforms across the globe, including in the US, UK, France, Italy, Spain, Germany,…
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TVDataNow, the measurement platform for Connected TV (CTV) and OTT advertising, and Playbook Media, the full-service performance marketing and creative agency, announced a new strategic partnership to offer brands a new suite of CTV…
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Digilant, an omnichannel advertising services company, announced it has appointed Sandra Abi-Rashed as VP of Client Services to support business momentum, accelerated growth efforts for clients and the company’s overall commitment to…
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Outlook for Digital Video Ad Spend Expected to Outpace Linear TV in 2021 Digital video advertising growth continues, and is expected to represent more than half (56%) of total video spend projected in 2021. Connected TV (CTV) continues to…
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Verizon Media and VIZIO, today announced a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. “VIZIO has…
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Key Integration Expands Adelphic’s Audience Forecasting and Targeting Capabilities Viant Technology Inc., a leading people-based advertising software company, and Tru Optik, a TransUnion company and definitive destination…
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Meitu, China’s top AI-driven image-and-video processing tech enterprise, has partnered up with cybersecurity leader HUMAN (formerly known as White Ops), best known for collectively protecting enterprises from bot attacks, to safeguard…
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