MediaMath To Integrate Tru Optik Data Marketplace to Power Connected TV Advanced Audience Targeting
Tru Optik, a TransUnion company, announced today a partnership with MediaMath, an acclaimed independent DSP for the world’s leading brands and agencies, that enables audience-targeting for connected TV campaigns. As an identity resolution leader across OTT, connected TV (CTV) and streaming audio, Tru Optik Data Marketplace will be integrated into MediaMath’s CTV advertising solution and available for MediaMath clients in the US to leverage. As legacy identifiers like cookies continue to deprecate and media consumption in the…