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Connected TV

Pixalate Launches World’s First Connected TV Rankings

An analysis of OTT/CTV traffic quality including household reach, invalid traffic (IVT), and more: Telaria, FreeWheel, Verizon Media top Q1 2020 rankings Pixalate, a global ad fraud intelligence and marketing compliance platform, announced the first-ever Connected TV/OTT Seller Trust Index (CSTI), a breakthrough addition to Pixalate's suite of programmatic seller quality rankings. Pixalate's new CSTI ranks the overall quality of programmatic sellers across three major OTT/CTV platforms: Roku, Amazon, and Samsung. Among…

Despite Global Pandemic, Digital Video Ad Spend Remains Relatively Stable YoY, According to IAB Report

Connected TV Shows Tremendous Resilience During Pandemic and Takes Share from Traditional TV Budgets 2020 has been one of the most challenging years for the advertising sector since the Great Recession of 2008. However, among all the paused and cancelled campaigns, digital video remains a bright spot, according to "IAB U.S. 2020 Digital Video Advertising Spend Report: Putting COVID in Context" released at IAB NewFronts. Connected TV (CTV) is largely responsible for the sector's resilience and was least impacted by…

PubMatic Announces Prebid Server-Powered Header Bidding To Drive Ad Pod Optimization

PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience Premium digital technology company PubMatic today announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the full economic potential of…

GroundTruth Expands Location Targeting Beyond Mobile with Connected TV and Desktop to Optimize Online Advertising Strategies

GroundTruth, the leading global location technology company, announced today the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels. With the introduction of its new Connected TV (CTV) solution and Desktop offering, coupled with its existing mobile capabilities, GroundTruth is providing marketers broader access to cross-device channels in order to drive consumers to physical points of interest or convert them online. Campaign insights can then be used to…

More Video Publishers Join Wurl’s Free Advertising Marketplace, the Largest Cross-Platform Service of its Kind

AdPool increases yield and fill rates at no additional cost for Wurl Network partners  Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), today announced that it has added 30 new AdPool customers since late 2019. In that time, AdPool has increased fill rates for users by as much as 50%. AdPool, the world's largest cross-platform advertising service for Connected TV ("CTV"), enables video producers to sell and backfill their CTV ad inventory to thousands of…

Tinuiti Doubles Down on Over the Top (OTT) Advertising and Expands Connected TV (CTV) Capabilities to Reflect Changing Consumer Behavior

The innovative performance marketing agency has appointed Jesse Math to enhance a unique native approach to this developing medium Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, expands its OTT practice with the introduction of Tinuiti’s OTT-Native Approach. The agency has hired Jesse Math as vice president of client strategy, planning and platforms—this enhanced approach offers clients access to established one-to-one relationships with publishers and…

SpotX Brings Comprehensive Measurement and Attribution Suite to CTV Advertising Inventory

SpotX leads among SSPs, collaborating with 11 measurement companies including Comscore, Kantar, and Nielsen SpotX, the leading global video advertising platform, announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across video channels including connected TV (CTV) and is the most robust in-market for video. By uncovering valuable audience reach metrics like brand lift, incremental reach and frequency, and…

Tru Optik Offers Signature Cross-Device OTT Measurement Solution for Free

Company is committed to providing accurate and in-depth reporting and insights to drive advertising efficiency The coronavirus pandemic has shined a spotlight on the power of over-the-top (OTT) TV. With consumers sheltering in place, consumption of ad-supported OTT has increased by over 60 percent. The combination of larger audiences and OTT’s precision targeting capabilities have led TV advertisers to shift more of their budgets to OTT. To help advertisers take full advantage of the efficiency and flexibility of OTT, Tru…

CTV Share of Total Video Ad Impressions Drops to Lowest Point in Two Years as COVID-19 Initially Drives Massive Changes in Media…

Q1 2020 Video Benchmarks show anomalies in previous steady trends, though new data for April and May to-date reveal a rapid rise in CTV share of impressions back to the dominant levels pre-pandemic Video ad impressions on connected TV (CTV) platforms dropped to 37 percent of all ad impressions in Q1 2020, a decline of over 21 percent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER), the complete asset management solution for TV and video ads. But while the sudden CTV share decline observed…

New Streaming Data Shows Demand For Streaming Content Explodes As Advertising Declines And Roku’s Dominance Continues

Conviva's Quarterly State of Streaming Report for Q1 2020 Details Streaming Quality Challenges and Which Sports Teams are Winning with Social Video Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q1 2020 today, revealing large increases in viewing, a significant rise in missed advertising opportunities, unexpected social leaders on TikTok and the continued dominance of Roku in the connected TV space. Content Anytime, On Any Device Streaming consumption…

MarTech Video Interview with Zeev Neumeier – Inscape

https://www.youtube.com/watch?v=JRvlp0tSCZ8 Zeev Neumeier is the SVP of Product, Inscape at VIZIO. Zeev founded Cognitive Networks, which was purchased by VIZIO and rebranded as Inscape Services. TV continues to be a very popular engagement medium for advertisers. Inscape leads the way with greater advancements in Addressable TV and Automatic Content recognition technologies. Even during the cord-cutting era, we're witnessing a rise in TV data analytics that help to boost inventory value with an engaging content…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from BIGO Ads, Colling Media, SRAX, Jivox, Pixalate, and Tapad. BIGO Ads Partners With Go Mobile and Fistashki to Launch Its Advertising Business in Russia BIGO Ads, from BIGO Technology, is an ads platform providing mobile marketing solutions globally. Covering more than 150 countries, BIGO Ads integrates mobile marketing solutions into imo, the video and audio calling app with global…

Unruly Data Reveals COVID-19 is Reshaping Consumer Content Consumption, Spending Habits and Advertising Preferences

Video advertising platform Unruly today released a study that investigates how the COVID-19 pandemic is impacting consumer interests and behaviors. Unruly, which is part of Tremor International, surveyed a total of 2,556 consumers globally in late March 2020 for this study. Results revealed that overall time spent online has dramatically increased in the US -- with consumers spending a lot more time than before on their mobile phones (50%), connected TVs (42%) and laptops (35%). Additionally, consumers are spending more time…

Comscore Sees Notable Rise in Streaming Usage

Households using OTT up 28 percent, total OTT hours up 13 percent year-over-year The latest research from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, finds that OTT streaming has significantly increased across Connected TVs and streaming boxes/sticks in recent weeks. The higher utilization rates are the latest example of how media consumption shifts are rapidly occurring amid the COVID-19 pandemic. In looking at OTT streaming behavior thus far in March 2020, Comscore…

Vidaa and OTTera’s Streaming Video Service Join Power on Hisense Smart TVs with Vidaa Platform

Consumer electronics company Hisense and their subsidiary Vidaa have chosen OTTera, the white label OTT streaming video service, to onboard onto the Hisense VIDAA platform. Vidaa will work with OTTera to integrate long tail providers and utilize OTTera's simple-to-use integration and already integrated advertising solution for a speedier onboarding to its platform. "Hisense and Vidaa have been very aggressive since their entry into the connected TV space, and as an early partner, we are very happy to be a continued part…

Pluto TV Accelerates Its Mission to Entertain the Planet Introducing New Features, Brand Identity and Campaign

New Brand Campaign Debuts With Tagline “Drop In. It’s Free,” Highlighting Pluto TV’s Ease of Use, Zero Cost and Unrestricted Access to Infinite Hours of Entertainment Pluto TV Releases Most Significant Product Upgrade in Years — “Project Venetia” Introduces New Features, Interface Design and More Pluto TV, the leading free streaming television service in the U.S., is rolling out a series of key initiatives in an ongoing effort to enhance user experience and increase brand awareness and resonance amongst consumers. “And…

How to Survive in 2020: A Checklist for Independent AdTech

We’re only one month into 2020, and the AdTech industry is already manifesting one change after another. With a lot of pressure coming from the world markets and ongoing issues within the industry itself, independent AdTech will have to face many challenges this year. However, brace yourselves, for we’re in this together! Here’s our checklist on how to survive in 2020. 1. Bye-Bye, Cookie As you might already know, Google will drop third-party cookies in 2022. Which seems like a distant future. However, this decision is…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- Part 2

Part 1 of the Data Privacy Day Quotes Series featured interesting quotes and insights from technology leaders. We will continue the story here in Part 2 and in Part 3, respectively. Last month, Sourcepoint announced the launch of an OTT compliance solution. It was created as part of its ‘Consent Everywhere’ commitment. This enshrines Sourcepoint's commitment to capturing consumer privacy preferences within Connected TV environments. We found an instant connection between Sourcepoint CEO Ben Barokas' insights on Data…

AdTech Roundup: Top Coolest Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements DMI, SmartBrief, AcuityAds, Cubic Corporation, and Mobiquity Technologies. DMI Marketing Announces New Identity DMI, wholesaler of consumer-driven life and annuity products announces a new brand identity with a complete rebrand. As part of its rebranding efforts, the Company’s name will change from DMI Marketing to a shortened version, DMI. Out of Home Advertising Association of…

AcuityAds Partners with Tapad to Enhance Cross-Device Marketing Capabilities with a Focus on CTV

Tapad's integration with AcuityAds’ current offering will complement cross-channel marketing capabilities for brands and agencies in the U.S. and Canada Tapad, a global leader in digital identity resolution, has partnered with AcuityAds, a technology leader that provides targeted digital media solutions for advertisers to connect intelligently with audiences. The partnership will enhance AcuityAds’ existing cross-device solution, especially with respect to its cross-channel marketing capabilities in the Connected TV (CTV)…