Connected TV

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World InMarket, a leader in 360-degree consumer intelligence and real-time activation, announced that it has been…
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Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Sabio Holdings Inc, a leading provider of connected TV ("CTV") and over-the-top ("OTT") advertising…
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Driven by demand for Amagi's best-in-breed SaaS technology and Free Ad-Supported Streaming TV (FAST) partnerships, Amagi reports accelerating growth in Q1 Amagi, a global leader in cloud-based SaaS technology for broadcast and connected…
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Healthcare marketing leaders Lasso and CMI Media Group drive incredible real-world results for Psoriasis brand by leveraging Social and Connected TV. Lasso, the world's first and only omnichannel platform for healthcare marketing and…
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A new survey from the VAB Measurement Innovation Task Force found that networks and advertisers are, at higher levels of use and investment than ever before, adopting new currencies and measurement solutions. The survey—whose findings…
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TiVo Viewership Data Helps Ensure Industry-Leading Audience Targeting and Reach Across Linear and Streaming Via Simulmedia’s Unique Cross-Channel TV+® Platform Simulmedia, the leader in truly cross-channel TV advertising, announced the…
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Vitaly Pecherskiy, COO and Co-founder at StackAdapt chats about the inception and evolution of StackAdapt while taking us through a few advertising and adtech tips in this conversation: ________ Welcome to this MarTech Series chat,…
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Portugal’s largest operator deploys Velocix’s CDN and cloud-native VRM platforms Carrier-grade video streaming and ad tech supplier Velocix has announced that its content delivery network (CDN) and recording management (VRM) software…
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Pixalate analysis finds over 1,700 family planning apps in the Google and Apple app stores; Over 33% have potential access to personal information through device permissions and 15%+ have no detected privacy policy Pixalate, the…
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Matterkind uses DeepIntent Outcomes' patented technology to improve audience quality and script performance DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes,…
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From 6sense's latest acquisition to Salesforce's newest marketing innovations; there's a lot to grab from this week's martech highlights: _______ MarTech Quote-of-the-Week! The balance of advertising dollars and where consumers are is…
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TransUnion  announced a partnership to make data from Epsilon, a global advertising and marketing technology company, available via the TruAudience Data Marketplace. The relationship marks one of the largest audience targeting partnerships…
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Global streaming grew 10% globally, including continued growth in mature markets like North America (5%) and Europe (9%), during the first quarter of 2022 as compared to Q1 2021, according to the latest State of Streaming report from…
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Media buyers and sellers can now access expanded deduplicated person-level reporting across Roku, Hulu, Samsung,VIZIO and others Nielsen  has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment…
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Research conducted by Pixalate found that over 1.5MM apps listed in the Google Play and Apple App stores haven't been updated in over two years Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for…
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Bill Simmons, former VP of Product at Roku and Jessica Goon, Chief Growth Officer at Spring Foods to add deep Connected TV experience to the team Pixability, the only provider of software and insights for video advertising on YouTube and…
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AdTheorent/Harris Poll Survey Data Shows that Seeing Mobile Advertising for Medications Would Drive 71% of Consumers to Ask Their Doctor About a Prescription Medication and 61% to Purchase an Over-the-Counter Medication AdTheorent Holding…
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The UHD ready, cloud-based live orchestration platform offers a feature-rich catalog to news and sports content providers on OTT and ad-supported platforms Amagi, a global leader in cloud-based SaaS technology for broadcast and connected…
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The award-winning media company has grown its digital offerings powered by Amagi by nearly three-fold, expanding how they distribute and monetize content Cox Media Group ("CMG") announced the expansion of its digital streaming strategy via…
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Former Twitter exec has led enterprise and partnerships organizations for more than a decade Publica, a leading connected TV (CTV) ad platform owned by Integral Ad Science, announced the appointment of Sean Galligan as Chief Revenue…
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